China National Heavy Duty Truck fills a number of market gaps Make a brand that goes to the world
When it comes to Hong Kong, many people will surely have the same insights as reporters with fragments of Hong Kong movies: the beautiful Victoria Harbour, the bustling Canton Road in Tsimshatsui, and the clean and tidy high-rise streets. As a financial center and transportation center in the world, Hong Kong is a shining pearl in everyone’s minds. But for our domestic truck brands, the Hong Kong market is not so “beautiful.†The Hong Kong region is known for its stringent standards. It has historically implemented the most stringent automotive fuel and exhaust emission standards, and its use of vehicles is basically in sync with Europe. While observing the Hong Kong truck market, the high-end truck market is dominated by European brands, while the low-end market is occupied by Japanese brands. In such a highly competitive market, the former trucks in the Mainland have no place at all.
China National Heavy Duty Truck HOWO-T5G Euro VI Street Washer
It was the first time that the China Truck Network reporter had come to Hong Kong in the name of a business trip. Because China National Heavy Duty Automotive Europe VI products landed in Hong Kong, 34 Euro VI street-washing vehicles were handed over to the Hong Kong SAR government. This is the first time that the Hong Kong Special Administrative Region Government purchases Euro VI product heavy-duty trucks in bulk. It is also the first time that the mainland brand Euro VI Heavy Trucks has achieved sales in the Hong Kong market. Even the reporter himself feels that his face has face.
Delivery at the scene
With the in-depth understanding of the reporter, as early as 2013, the first batch of 300 Euro V heavy trucks of China National Heavy Duty Truck entered the Hong Kong market, which was also the first time that the European V heavy trucks produced by the heavy truck manufacturers in the Mainland entered the Hong Kong market in large quantities and was also the first A Chinese-made commercial vehicle with a licence in Hong Kong. In the past five years, China National Heavy Duty Truck has achieved sales of thousands of heavy trucks in Hong Kong, and has always maintained the status of mainland brands in Hong Kong. Not only in Hong Kong, but also in markets such as Taiwan, Brazil, New Zealand, and Ireland, China National Heavy Duty Truck "Cheying" and even factories have created a precedent for China's high-end heavy trucks to enter large volumes in developed regions.
Chairman of China National Heavy Duty Truck Group and Chairman of Board of Directors of China National Heavy Duty Truck (Hong Kong) Co., Ltd. Wang Bozhi
Chairman of China National Heavy Duty Truck Group and Chairman of China National Heavy Duty Truck (Hong Kong) Co., Ltd. Wang Bozhi said: "In recent years, China National Heavy Duty Truck has entered the high-end market for international heavy trucks and its international brand "SINOTRUK" has become a user in developing countries. After recognition of heavy-duty heavy-duty vehicle brands, China National Heavy Duty Truck began to adjust its product line in an attempt to use high-end products to enter the markets of developed countries such as Europe and the United States, and to lay the foundation for the future development of heavy truck. In 2017, it successfully introduced products into the Irish market and became The first Chinese truck brand to enter the Western European market is also the first Chinese truck company to carry out CKD assembly in the country."
As we all know, China National Heavy Duty Truck is a brand that goes to the world and has been ranked first in the domestic heavy truck industry for 13 consecutive years. In January-February this year, China's heavy-duty trucks exported a total of 6,484 heavy trucks, up 76.05% year-on-year; foreign trade exports amounted to 1.674 billion yuan, an increase of 67.9% year-on-year.
Satisfy customer demand in Hong Kong
In front of people, it is inseparable from the core values ​​of “Creating quality goods with quality products and contributing to societyâ€. It is understood that it is not easy for China National Heavy Duty Truck to win the 34 Euro VI Street Washers of the Hong Kong SAR Government at one time. As early as March 2016, the Hong Kong Special Administrative Region Government has purchased 34 sprinklers for the whole society to replace the old models. The CNHTC immediately realized that this is an excellent opportunity to enhance the image of high-end international brands. Changxing Group fully communicated and finally participated in the bidding.
CNHTC won the bid and its significance is extraordinary
Mr. David Lai, Executive Director and Chief Executive Officer of Hong Kong Dah Chong Hong Group, said: “Ten years ago, we had won the bid for the street car project of the Hong Kong Special Administrative Region Government. At that time, more than 60 vehicles were the all-male German MAN brand. Ten years later, there were more than ten. Among the bidding companies, we once again won the bid for 34 street cars with our strength. This time we would like to thank China National Heavy Duty Truck Products.†As a number of brand agents, DCH will eventually win the bid with CNHTC, which means that it has a special significance.
Delivery site
After the bid for the project, the heavy-duty truck subsidiary designated by China Heavy Duty Truck Qingdao Heavy Industry Co., Ltd. carried out the vehicle top-loading manufacturing, which not only increased the cost-effectiveness of the entire vehicle, but also enhanced the compatibility of the chassis and the topwear, as a bidding highlight. At the same time, in accordance with the bids, CNHTC has prepared more than 20 EU ECE certificates, including EU-EU VI experimental reports, and has also made China National Heavy Duty Truck MC07 the first domestic engine to obtain the EU ECE certificate. At the same time, the Hong Kong government required four cabs, high and low pressure water guns to switch, and China National Heavy Duty Truck Products have achieved high quality.
Realize remote control of 100m water pipe automatic reel remote control
Not only that, China National Heavy Duty Truck also organized related production and design departments to conduct on-site investigations in Hong Kong, focusing on the use of municipal sprinklers, existing sprinklers, and the use of Euro VI emissions in the Hong Kong market, and conducted research on the use of vehicles. In-depth communication. In light of the average height and work habits of Hong Kong people, a large number of humanized design improvements have been made in accordance with the people-oriented design philosophy.
After a round of intense and rigorous sample vehicle review and rectification, on March 5, 2018, the Hong Kong Electrical and Mechanical Services Department and the Food and Environmental Hygiene Department carried out final acceptance of the prototype vehicle, fully affirming the quality and status of the vehicle, especially for 100m. The remote control design of the water pipe automatic reel gave a high evaluation, greatly reduced the labor intensity of the staff, and improved the work efficiency, indicating that the conditions for getting the car were basically achieved.
Product performance meets HKSAR government requirements
Just as Mr. Wang Bozhi, Chairman of China National Heavy Duty Truck Group and Chairman of China National Heavy Duty Truck (Hong Kong) Co., Ltd., said: “The success of this project has once again demonstrated the status of China National Heavy Duty Truck in the domestic heavy truck industry. The developed countries laid the foundation, expanded the influence of national brands on the international level, established a milestone for the development of high-end market of China National Heavy Duty Truck, and set a clear benchmark for the construction of “International Heavy Duty Truckâ€.â€
Issuing a proxy for distributors
The power of the benchmark is a standard in a certain sense. At the delivery site, local major customers from Hong Kong witnessed that China National Heavy Duty Truck Co., Ltd. has delivered a car to the Hong Kong Special Administrative Region Government. They have expressed that vehicles that can meet the needs of the Hong Kong government must be vehicles that can stand the test. The site has also evolved into an ordering meeting. Four customers in different fields have ordered 73 models of different models of China National Heavy Duty Truck on the spot, which makes the product attractive. At the same time, Dachang acted to sell heavy vehicles in Hong Kong. It also vigorously developed distributors and issued the commission of the latest year on the spot.
In the future, China National Heavy Duty Truck will work together with distributors to deepen its cultivation in the Hong Kong market, in-depth cooperation, and stand together with the European and Japanese products to achieve one-third of the world's goals.
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