Always based on the local but not limited to the local, open the door with an open attitude, seek development with a global perspective, and strive to make the company with international awareness and mind and world-class technical standards, this is the Wuxi Diesel Engine Factory of FAW Jiefang Company (hereinafter referred to as "FAW Xichai" has gained valuable experience after 69 years of exploration.
On September 26th, 2012, FAW Xichai ushered in the 69th anniversary of its establishment. Under the warm sunshine in the autumn, the flags fluttered in the wind. Every FAW Xichai worker's face was full of joy and passion. As a successful state-owned state-owned enterprise, the historical accumulation of FAW Xichai has attracted a lot of attention, and its international vision of advancing with the times is even more impressive.
Brand internationalization
For China's engine industry, to create a world-renowned national brand, we must first grasp the right to speak in terms of technology, standards, and rules, and formulate a long-term business strategy for the brand. This was done by FAW Xichai from the very beginning.
Qian Hengrong, director of FAW Xichai once said, “A dealer asked me whether it was possible to say that we were using German Mercedes-Benz technology when it was publicized. I didn’t agree—the technology was developed by us, why did we give it to Germany? Mercedes-Benz is doing free advertising?†In this way, FAW Xichai has abandoned the simple “acquisitionism†of international big names from the very beginning and has resolutely embarked on the road to building an independent high-end brand.
In order to ensure the brand's high starting point positioning, high standard planning and efficient implementation, FAW Xichai took advantage of professional advertising companies to conduct a comprehensive and systematic planning of the company's brand, with the brand vision of “national brand, high-end power†and “ The brand core values ​​of quality, energy efficiency, innovation and symbiosis, as well as the brand positioning of “China Power Experts,†strongly demonstrate the ambition of FAW Xichai to create high-end quality and high-end quality plastic tree high-end image with high-end pursuit.
However, relying on one's own strength to start brand building from one drop to another is a matter that needs to endure loneliness, and it often takes a long time to persist. This is especially true of building an international brand. At the beginning of the launch of Aowei CA6DL, customers always hoped that FAW Xichai will cut prices for sale. However, FAW Xichai has consistently adhered to high-end brand positioning, preferring to refuse cooperation and is unwilling to take drastic measures to reduce drinking water. , Aowei products have been fully recognized by the market, although the price is high, but the product is still in short supply.
Today, the products of FAW Xichai have long been popular overseas. The factory management level requires that overseas markets not only pursue a simple increase in quantity, but also start from the brand. “Our Vietnam office has reportedly bought 300,000 cars. I can’t say that, 500,000. This represents the position of the Xichai brand.†Qian Hengrong’s words are in the plain and contain wisdom.
All indications indicate that today's FAW Xichai has taken a step closer to its international brand destination.
Product internationalization
The high-quality and high-tech high-end products are the foundation for adhering to the international brand. In this regard, the manager of Qian Hengrong said with pride: "We are very confident in our products!"
Product quality is internationalized. "Quality is life, life is only once." The rigorous and awe-inspiring attitude of FAW Xichai has been to the point where there is no further increase. The product quality is the strong backing for FAW Xichai to open up the market. The persistent pursuit of high quality is the fine tradition of FAW Xichai. The Chinese diesel engine market has been preliminarily internationalized. Many international companies have taken the Chinese market and highlighted the importance of quality leadership. “FAW Xichai is not a domestic product, but an international brand. The quality of products must be compared with international brands.†Cai Zhenfa’s secretary of the party committee revealed a heavy sense of responsibility.
Internationalization of product technology innovation. Relying on the advantages of FAW Technology Center, FAW Xichai formed an open and cooperative independent research and development model, established product development process and standard system, product development process management system and other independent research and development "five systems", is the only diesel engine industry to master VCU, Companies such as GPS, EGR, engine braking and many other key technologies are also the first to successfully develop four-valve diesel engines, the first successfully developed common-controlled common-rail diesel engine, and the first successfully developed two-stage turbocharged diesel engine. Promotional business. While leading the domestic market, FAW Xichai is actively pursuing the internationalization of product innovation with international vision, bringing the world's leading peers to the fore, and integrating with world advanced technology.
Management internationalization
FAW Xizai is famous for its advanced management model. FAW Xichai has a high-quality, high-efficiency and high-performing workforce. All employees abide by the "one minute in duty, earnestly sixty seconds" work status, making FAW Xichai create a miracle in the industry, its advanced management. The model has been widely praised by the industry. According to statistics, the indicators such as the turnover rate of liquid assets and total asset turnover rate of FAW Xichai have been ranked first in the industry for a long time. The company's on-site management level can be compared with the most advanced companies in the world. Many people who visited Xichai praised that it is not easy for a mechanical factory to manage it. It is very difficult for those food companies and drug companies to take a look at Xichai. . These praises can fully prove the correctness, advancement and success of the international management model of FAW Xichai.
In the past 69 years of experience, FAW Xichai had its own strong historical accumulation. However, FAW Xichai did not do old-fashioned antiques. Instead, it opened its doors with an open attitude and sought development with an international perspective. At the moment, while we indulge in the grand celebration of the 69th anniversary of FAW Xichai, we are also looking forward to the future of FAW Xichai becoming the largest international company.
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