At the end of the year, the auto market has severely overdrawn Europe and the United States.

"Overall, the December auto market didn't see the same peak sales as last year. It was basically unabashed." A Guangzhou dealer told the "First Financial Daily" that it is worth paying attention to a series of preferential policies Under the influence of the period, 1.6 liters of the following displacement models were sold hot, and the discounts were substantially reduced or even cancelled, while other models basically extended the promotion policy since November, and there was no major ups and downs in sales.

In the face of unfavorable "end-of-war" warfare, industry insiders believe that under the influence of preferential policies and other factors, the auto market will completely bid farewell to high-speed growth in the past two years, thus returning to normal. This is not a bad thing for the industry. It will help enterprises to return to rationality, focus more on system construction, and lay a solid foundation for sustainable development.

Li Yue, vice general manager of Guangwu Automobile Trade, told this newspaper that the performance of European and American models such as FAW-Volkswagen and Shanghai GM is still stronger than that of Japanese, and many models have no spot. "With the car is gone, but also talk about what concessions?!" In a 4k shop in Guangzhou Panyu Buick, a dealer told this newspaper that in addition to the 3,000 yuan Huimin energy subsidies, the British Long GT 1.6 liters sedan version without any Discount, set the car to wait three months. Now the store's Yinglang GT 1.6-litre sedan, Excelle and other models are even gone.

And in a Beijing modern 4S store separated by a wall, Elantra Yuet also had no sample cars. Sales consultants told the newspaper that there may be no spot in Guangzhou at all and bookings cannot be guaranteed at the end of this month.

Yuet, Excelle, Hideo, etc. are the epitome of the following 1.6-liter models. The entire Guangzhou auto market, 1.6 liters below the displacement of the best-selling models, especially the European and American car models below the 1.6-liter models almost all out of stock.

In addition to the 1.6-liter displacement range, the rest of the segment's market performance is tepid. Guangzhou Jianfeng, General Manager of Guangzhou Toyota Yuanfeng Phoenix Store, told this newspaper that the overall situation of various companies is basically established. From the perspective of manufacturers, basically no additional sales will be promoted, and there may be a few dealer promotions. In general, the manufacturers' impulses at the end of the year all start from October, and they are generally overweight in October. In November and December, they maintained a stable promotion rate.

In the process of this reporter’s visit, a sales consultant of Dongfeng Yueda Kia 4S Store stated that the discount rate of Freddy’s is now 8,000 yuan. If it is determined that the card is on the end of the year, the discount can be discussed.

Cooling down for the development of the industry

This year's overall situation has been set. It will be the focus of the industry next year. "The auto market will definitely be very light at the beginning of next year. This year's overdraft is too severe." A dealer told this newspaper that the 1.6-liter vehicle purchase tax preferential policy was about to be cancelled at the end of the year and formed a wave of buying in the auto market. This is why the 1.6-liter displacement model is out of stock.

Zhang Zhiyong, an automotive expert, told the newspaper that the forthcoming withdrawal of industry-level policies, changes in macroeconomic aspects of the economy next year, and governance of urban congestion will all have an impact on the direction of the auto market next year.

The news that Beijing may adopt a restricted-line purchase policy has created a panic buying wave. A car company executive told this newspaper that the Beijing auto market has now entered a crazy overdraft, and this overdraft will undoubtedly stretch the recovery cycle of the Beijing auto market next year.

However, Zhang Zhiyong believes that the cooling down of the auto market next year is not a bad thing, because the growth of the auto market in the past two years has exceeded the scope that the enterprise itself can control, and it is more of a policy pull, it is a kind of “growth,” and this growth has further increased. The distance between self-owned brands and joint venture brands. After the growth rate has cooled down, car companies, especially their own brands, should strengthen the capacity of the enterprise system. This is actually beneficial for the long-term healthy development of the industry.

At the launch of the new Tianmao listing last month, Ren Yong, deputy general manager of Dongfeng Nissan, told this newspaper that the domestic auto market should not be very bad next year, double-digit growth is still possible, but the cost of rising raw materials The pressure will be very great.

In fact, many car executives expect that the auto market will at least maintain double-digit growth next year. Feng Xingya, deputy general manager of GAC Toyota, told the newspaper that at present, the ownership of thousands of people in China’s autos is still very low, and the potential for buying cars in the second and third tier markets has just been released, and the rigid demand for the auto market remains. This is the driving force behind the continued growth of the auto market.

At the inauguration ceremony of GAC Auto on Dec. 9th, Chen Jianguo, deputy director of the Coordination Department of the National Development and Reform Commission, said that all kinds of signs indicate that there are more negative factors for passenger cars next year, and GAC Goal must do a good job in differentiation strategy. In-depth second-and third-line markets and even county townships.