Up to now, there have been four to five hundred foreign journalists who have signed up for the Beijing International Auto Show. This includes major news agencies such as AFP, Midea, and other media. â€
This was revealed by Zhang Hengjie, project manager of the project cooperation department of the China International Exhibition Center, in an interview with Xinhua News Agency on the 8th. He introduced that the number of domestic media currently registered for the Beijing International Auto Show is about 3,000, and the total number of domestic reporters is nearly 5,000.
In addition, according to industry sources, this year's Beijing International Auto Show, overseas journalists invited by foreign car manufacturers to interview more than ever, which to a certain extent, highlights the current international trend of the Beijing auto show.
Whether it is the previous Shanghai International Auto Show or the Beijing International Auto Show, the word "international" in the name has been questioned by the media and industry insiders because the organizers' fees for foreign companies are ridiculously expensive. The soft environment is very poor, which has led to the international auto giants have "shrink" or simply abandoned the exhibition.
However, unlike the Beijing International Auto Show or the Shanghai International Auto Show in previous years, the 2004 Beijing International Auto Show was considered by the industry as the most “internationalâ€. This is reflected not only in the appearance of many famous foreign auto brands for the first time at the Beijing Auto Show, but also in the exhibition scale of Ford and other world auto giants who have upgraded the current Beijing Auto Show into a global auto show and brought their entire line of models to the show.
For example, in the global promotion plan of Ford Motor Co., Beijing Auto Show has been listed as an international top auto show with Detroit, Frankfurt, Tokyo and other international auto shows. On the 8th, the reporter saw in front of the Ford's booth that the huge blue video wall surrounds the exhibition area and is very eye-catching. Ford's 5,000-square-meter exhibition area runs through Hall 2 and Hall 3 of the International Exhibition Center. It has reached the largest area ever used by Beijing auto show manufacturers.
The famous luxury car brand Mercedes-Benz will bring its 21 products to participate in the Beijing International Auto Show, and exclusive "Pa" on the 5th pavilion, which not only means that Mercedes-Benz has become the most powerful manufacturer in the auto show brand, but also means Beijing. The International Auto Show will become the largest auto show by Mercedes-Benz in addition to the Frankfurt Motor Show.
The reporter saw in the “Benz Pavilion†on the 8th that the work of building a booth was being carried out non-stop. What's interesting is that even the stucco masters are nose-high “laowaiâ€, and it seems that Mercedes-Benz is absolutely at a loss to treat this international auto show. Outside the pavilion, a section of the Mercedes-Benz car parked in a concentrated manner attracted many reporters and staff members to stop. The blue world's top luxury car, Maybach, also kept the viewers intent. After Bentley and Rolls-Royce entered China, Maybach finally walked into the magical Oriental market where the "expensive car will be bought."
The industry believes that from the perspective of the environment, the “International Flavor†at the Beijing International Auto Show is becoming more plausible. China has become the world’s fourth-largest automobile producer and the third-largest automobile consumer. Against this background, whether the multinational auto giants such as Mercedes-Benz, BMW, General Motors, and Volkswagen dare to underestimate the Chinese market is no doubt a business opportunity to abandon. Therefore, it can be said that the “international taste†of the Beijing International Auto Show is market-induced, competitive, and development-driven.
As for the service and level of the exhibition organizers, the gap from the real world top auto show is still very big!