FAW-Volkswagen's "Northern North" three core departments stationed in Beijing

The three departments under the jurisdiction of the FAW-Volkswagen Volkswagen Brand Marketing Department (marketing department, public relations department, and interactive marketing department) were officially relocated to Beijing. On April 26th, the opening ceremony of the new offices of the Marketing Department of FAW-Volkswagen Sales Co., Ltd. (Beijing) and the Sales Department of North China District was held at Kaiyi Building, Chaoyang District, Beijing. Prior to this, the North China Sales Department of Youth Road, Chaoyang District, Beijing also moved to Kaifeng Building. The move to the FAW-Volkswagen has an extraordinary impact on the marketing sector. FAW-Volkswagen will respond to market changes with a faster and more efficient response mechanism to meet user needs. Whether it is development or strategic layout, it is an important milestone. Promote a new era of marketing.

Dong Xiuhui, deputy general manager of business of FAW-Volkswagen Automotive Co., Ltd. and general manager of FAW-Volkswagen Sales Co., Ltd., said: “This year is the year of FAW-Volkswagen. It is also the beginning of the company's '2025 strategy.' When there is a start, the opening of the new offices of Volkswagen Brands Marketing (Beijing) and North China Sales Division will enable the whole company's 'toughness' potential to reach a new level again, which will enable the FAW-Volkswagen brand to have a faster marketing team. The speed of response, broader vision, greater strategic insights, more cooperation opportunities, and higher, more sophisticated and sharper talents have further consolidated the lead of the FAW-Volkswagen Volkswagen brand."

In the past 2017, the growth of the Chinese auto market slowed down. According to the data from the Ministry of Industry and Information Technology of China, the sales volume of the domestic passenger car market reached 24.718 million units, which was a year-on-year increase of 1.4%, and the cumulative sales of the FAW-Volkswagen brand was 1.405 million units. The growth rate was 6.8% from the same period of last year. In 2018, the sales target of FAW-Volkswagen Volkswagen brand was 1.45 million, an increase of 3.2% over the same period in 2017. The year of 2017 is the year of FAW-Volkswagen's "dedication". During this year, FAW-Volkswagen has released the "2025 Strategy" of the company.

In 2018, as the starting point of the FAW-Volkswagen 2025 strategy, FAW-Volkswagen will launch 5 new models, including the first SUV models, the first mid-to-high-end SUV, the new generation of CC, the new generation of Bora and the mid-term change of the golf. . It is estimated that by 2020, FAW-Volkswagen will usher in nearly 20 new models. According to the strategic plan of the Volkswagen Group, more than 30 electric models will be launched in the future. By 2025, Volkswagen's electric vehicle sales will account for 20% to 25% of the total. In the 2025 strategy, FAW-Volkswagen undoubtedly put the promotion of new energy vehicles and Internet vehicles as the highlights of its products.