According to the latest "European Rubber Machinery Report 2011" released by the European Rubber Magazine (ERJ), global rubber machinery sales increased by 16% in 2011 to a record $3.863 billion, of which tire equipment and non-tire equipment ratios are At 3:1, non-tire equipment sales grew faster than tire equipment. This ranking shows that the strength of Chinese companies continues to increase, and European and American companies are in trouble. It is expected that the global rubber machinery will enter a steady development stage after experiencing rapid development in 2010 and 2011, and the demand will remain at the mid-2008 level before the financial crisis.
This year has been the biggest change in rankings over the years. German HF (formerly Krupp) regained the top spot with the acquisition of Italy's Pomini and the US Farrell business. China's soft control shares have grown by leaps and bounds, and sales revenue has soared by 56% to the second place. This is the first time that China's rubber machinery companies have reached the top three. Japan Kobe Steel's sales revenue fell 5% to 3rd. The Dutch VMI company ranked fourth with US$262 million. Japan’s Mitsubishi Heavy Industries’ sales revenue surged by 147%, ranking fifth, the largest increase. Dalian Rubber and Plastics sales revenue increased by 95%, ranking sixth, which was the first time the company entered the top ten. Yiyang Rubber Machinery, Larsen Bolo, Troeste and Guilin Rubber Machinery ranked 7th, 8th, 9th and 10th respectively.
There are five newly-listed companies: Arburg, Germany, Groenius, Netherlands, China Huagong, Baichuan, Sichuan Yaxi, and Dalian Chengxin. Among the top 30 rubber machine manufacturers, there are 14 in China, 7 in Germany, 3 in Japan, 2 in the Netherlands, 1 in Italy, 1 in France, 1 in Austria, and 1 in India. The sales revenue of rubber machinery over US$300 million increased from one in 2010 to three, two US$200 million to three hundred million, and three US$100 million to two billion US dollars, indicating that the rubber machinery industry started in 2007. Big corporateization continues and there are signs of acceleration.
In addition to the slight decline in sales of Kobe Steel, the top ten companies have maintained a substantial increase. Mitsubishi Heavy Industries, Dalian Rubber and soft-control shares have increased by more than 50%. The top ten sales accounted for 54.1% of the world's total rubber machinery, an increase of 4 percentage points over 2010.
Among the top 30 global rubber machinery manufacturers, Chinese companies accounted for 14 seats, occupying 4 seats in the top 10. The concentration of Chinese companies increased significantly. The top three rubber machine market share increased from 26.5% in the previous year to 33.5%, and the top 10 market share increased from 55.3% in the previous year to 59.8%, indicating that the Chinese rubber machine company is becoming more corporate obvious.
In 2011, most rubber machinery companies recorded a record of sales revenue, full production, delays in delivery, and rejection of orders. From a regional point of view, the Japanese market rebounded strongly, the Chinese market continued to increase, and the European and American markets performed poorly.
ERJ pointed out that the market share of rubber machinery in Japan has been declining in recent years. In 2010, it fell to a global low of 3%. However, in 2011, the sales revenue of Japan's rubber machinery market rebounded strongly, rising 135%, accounting for 5.7% of the global share. The Chinese market continues to grow, with sales revenue increasing by 36% and increasing to 31% in the global market. In recent years, some major projects in Southeast Asia are drawing to a close and the demand for rubber machinery has declined slightly. In addition, some of the major rubber processing projects in Europe have stagnated, causing some European rubber machine companies to be relatively difficult. In the United States, there was no rubber machinery company in the top 30 in 2011.
In terms of products, the growth of non-tire equipment in the rubber machinery market was higher than that of tire equipment, especially in the conveyor belt and hose industry. Its investment rate was higher than that of the tire industry, and demand for non-tire equipment was strong.
In addition, the supply pattern of rubber mixing equipment has undergone major changes from two years ago. Previously, Japan, South Korea and other Asian countries purchased mixing equipment from Kobe Steel, and Europe, North America, India and other countries purchased HF, Farrell and Pomini's mixing equipment. After HF acquired Farrell and Pomini, customers could only choose between Kobe Steel and HF. Tire customers often invited HF and Kobe Steel to bid on the same platform because they were concerned about the monopoly of smelting equipment procurement. Kobe Steel revealed that at least two or three major companies in Europe have begun to purchase their smelting equipment. HF has also achieved rapid development since the completion of the acquisition. The level of equipment technology has reached a higher level. The price of the product has increased compared with that before the acquisition and the market has further expanded. Currently, the annual sales of its smelting equipment are around 150 million euros.
Rubber machine manufacturers generally believe that the financial crisis has brought many major changes to the industry, most of which are positive. First of all, in order to meet customer needs and save expenses, more rubber machine suppliers will shift production to countries with low labor costs to produce more low-to-medium-priced equipment.
Secondly, compared with the rubber manufacturing enterprises in Western countries, the rubber machinery companies in China and Japan now have more opportunities to contact with customers, making it easier to meet customer needs in terms of technology, materials, and design. According to ERJ observations, rubber-machine manufacturing companies now place more emphasis on bringing more value to customers. Different customers have different requirements for the production capacity, reliability, quality and adaptability of the same equipment. This prompted the rubber-manufacturing company to find the best solution for various situations and finally achieve the purpose of completing the order delivery at a low cost.
Once again, the world's top tire companies now attach great importance to the construction of green factories and strive to meet European standards in order to bring a good impression to customers from the automotive industry. Chinese companies are slowly experiencing these changes. Export-oriented tire companies have been committed to producing higher-quality tires with better performance. The era of Chinese tire companies purchasing low-cost home-made rubber machines has ended.
ERJ's questionnaire survey on the sales situation shows that among the respondents, more companies are committed to product upgrades and modernization for future planning, and the proportion of production capacity has been reduced from 46% in the previous year to 36%, and the ratio of product upgrades and modernization has increased. From 32% in the previous year to 35%.
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