At the age of 18, it is a point of acceptance from a teenager to an adult. It is a sign of maturity of a person and represents the maturity from behavior to ideology. The Chinese auto industry has established its own complete auto parts system with its green onions and cultivated a large number of professional automakers in China. After decades of ups and downs, has the Chinese auto market matured technically and ideologically?
First listen to a group of dialogues that the reporter heard at an independent brand booth at the 8th Changchun Auto Show:
Salesperson: This car is very cost-effective and uses the XXX engine.
Citizen: Is this car an autonomous or joint venture?
Sales staff: autonomous.
Citizen: Is it not that it is autonomous? How does the engine use XXX?
salesperson:……
Many salespeople often sell parts of the “foreign blood lineage†when selling models. However, in the eyes of ordinary people, self-owned brands mean that core technologies, brand concepts, and other aspects have their own intellectual property rights. From inside to outside and from top to bottom, they should be "national goods," not "hybrid." Without technology, how come the market? According to statistics from the China Association of Automobile Manufacturers, in the first half of this year, the domestic market share of self-owned brand passenger cars showed a downward trend. According to statistics, in the first half of this year, a total of 1.526 million units of self-owned brand cars were sold, a year-on-year increase of 5%, accounting for 30.8% of the total number of cars, and the occupancy rate was 0.87% lower than the same period of last year.
Wind and rain dozens of markets for technology
Since the 1980s, SAIC and BAIC have successively negotiated with international auto giants to establish a joint venture car company in China. In the environment at that time, the goal of local companies was to introduce technology through joint ventures, to digest and gradually establish their own automobile industry system. However, things didn't develop as well as they thought. Although a joint venture was established, because of the nature of the pursuit of profit maximization by merchants, foreign auto giants valued the Chinese auto market with vast space for development. No one businessman Will want to cultivate their own competitors. Therefore, after so many years, domestic companies are still what others use for what they are, and they basically have no say in the core technologies involved in car development. The Chinese gave up the market but did not receive the expected technology. Without technology, there is no right to speak. Automobile development is still subject to foreign forces.
The lack of independent brands is difficult to survive the lack of talent is the key
The reporter talked with a citizen of the surname Wang who wanted to buy a car in an independent brand 4S shop. Mr. Wang said that recently the family has a plan to buy a car. “It was originally intended to buy a cheap domestic car, but took almost all 4S stores on Beierlu Road. Some models of the joint venture brand were also 67,000 yuan. Through comprehensive considerations in all aspects, it was decided that the quality of purchase was more secure. The latter, although the price of domestic cars is very low, I still prefer joint venture brands."
Mr. Wang’s concerns are believed to be factors that many people in and outside the industry are considering. The lack of core brands is the core technology, and the core technology needs talent. However, many domestic first-class technical talents have been “digging†away by foreign automakers. The lack of talent has greatly affected the research and development of technology, and has affected the development of independent brands. Many self-owned brands watched this big cake and could only stare in anxiously.
Internal and external problems seek out new models for "joint venture autonomy"
As one of Geely's three major brands, Imperial, with the support of the State's policy of encouraging independent innovation, the self-owned brand camp is becoming more and more powerful. As the independent brand's pioneer, Geely, its emgrand brand automobile has gradually emerged from the simple imitative routine. Develop your own core technology. At the same time, Geely started to open a new situation in the end market with the successful launch of the Imperial Vehicles.
Although Chery’s success has broken down the use of “market-for-technology†methods, it is undeniable that, when foreign brands want to survive, they must have excellent technologies, but this is the point that most of today’s autonomy is In terms of branding, it is difficult for a clever woman to be without rice. Therefore, some people have creatively proposed the concept of "joint venture autonomy" between joint ventures and autonomy. Some people say that the launch of the joint venture's own brand has robbed the original self-owned brand's rice bowl that they did not have. However, industry analysts pointed out that there is actually no problem with suppressing Chery, Geely, and other independent brands, but rather expanding their own brands' camps. . Of course, there are also competitions among independent brands, but only with competition, independent brands can develop more quickly, occupy more market share, and develop more maturely.
Where is the most important change in thinking of independent brands?
China's auto industry has come up with "market-for-technology" thinking. Its own brands are still weak, and core technologies have not changed. Nowadays, the turning point seems to come with the rapid development of global new energy vehicles. As the workshop said, China is on the same starting line with the world’s automobile powers in the field of new energy vehicles, especially electric vehicles. The Chinese auto industry is welcoming the leap-forward development opportunity once in a century, and "turning overtaking" may become possible.
In recent years, domestic self-owned brand cars have embarked on the road to export and build factories overseas. In 2001, Jianghuai began to set up factories in Southeast Asia, becoming the first “crab-eating person†for Chinese light-card companies to build factories overseas. Shortly thereafter, Brilliance, Chery, FAW and SAIC built factories in South Korea, Argentina, Russia, and Indonesia. Relevant experts believe that in the face of an increasingly competitive domestic market, exports and overseas plant construction are “shortcuts†for independent brands seeking breakthroughs, not only reducing the competitive pressure of independent brands, establishing a brand image, but also conducive to the formation of truly continuous growth. International Competitiveness.
The brand has its growth cycle, independent brands are no exception. The ability of independent innovation also requires the long-term test and cultivation of the market, especially the test and promotion of the international market competition. The autonomous technology research and development of China's autos is still in the learning stage, focusing on the development of its own core technology, rather than playing its own banner, it is loaded with foreign parts.
First listen to a group of dialogues that the reporter heard at an independent brand booth at the 8th Changchun Auto Show:
Salesperson: This car is very cost-effective and uses the XXX engine.
Citizen: Is this car an autonomous or joint venture?
Sales staff: autonomous.
Citizen: Is it not that it is autonomous? How does the engine use XXX?
salesperson:……
Many salespeople often sell parts of the “foreign blood lineage†when selling models. However, in the eyes of ordinary people, self-owned brands mean that core technologies, brand concepts, and other aspects have their own intellectual property rights. From inside to outside and from top to bottom, they should be "national goods," not "hybrid." Without technology, how come the market? According to statistics from the China Association of Automobile Manufacturers, in the first half of this year, the domestic market share of self-owned brand passenger cars showed a downward trend. According to statistics, in the first half of this year, a total of 1.526 million units of self-owned brand cars were sold, a year-on-year increase of 5%, accounting for 30.8% of the total number of cars, and the occupancy rate was 0.87% lower than the same period of last year.
Wind and rain dozens of markets for technology
Since the 1980s, SAIC and BAIC have successively negotiated with international auto giants to establish a joint venture car company in China. In the environment at that time, the goal of local companies was to introduce technology through joint ventures, to digest and gradually establish their own automobile industry system. However, things didn't develop as well as they thought. Although a joint venture was established, because of the nature of the pursuit of profit maximization by merchants, foreign auto giants valued the Chinese auto market with vast space for development. No one businessman Will want to cultivate their own competitors. Therefore, after so many years, domestic companies are still what others use for what they are, and they basically have no say in the core technologies involved in car development. The Chinese gave up the market but did not receive the expected technology. Without technology, there is no right to speak. Automobile development is still subject to foreign forces.
The lack of independent brands is difficult to survive the lack of talent is the key
The reporter talked with a citizen of the surname Wang who wanted to buy a car in an independent brand 4S shop. Mr. Wang said that recently the family has a plan to buy a car. “It was originally intended to buy a cheap domestic car, but took almost all 4S stores on Beierlu Road. Some models of the joint venture brand were also 67,000 yuan. Through comprehensive considerations in all aspects, it was decided that the quality of purchase was more secure. The latter, although the price of domestic cars is very low, I still prefer joint venture brands."
Mr. Wang’s concerns are believed to be factors that many people in and outside the industry are considering. The lack of core brands is the core technology, and the core technology needs talent. However, many domestic first-class technical talents have been “digging†away by foreign automakers. The lack of talent has greatly affected the research and development of technology, and has affected the development of independent brands. Many self-owned brands watched this big cake and could only stare in anxiously.
Internal and external problems seek out new models for "joint venture autonomy"
As one of Geely's three major brands, Imperial, with the support of the State's policy of encouraging independent innovation, the self-owned brand camp is becoming more and more powerful. As the independent brand's pioneer, Geely, its emgrand brand automobile has gradually emerged from the simple imitative routine. Develop your own core technology. At the same time, Geely started to open a new situation in the end market with the successful launch of the Imperial Vehicles.
Although Chery’s success has broken down the use of “market-for-technology†methods, it is undeniable that, when foreign brands want to survive, they must have excellent technologies, but this is the point that most of today’s autonomy is In terms of branding, it is difficult for a clever woman to be without rice. Therefore, some people have creatively proposed the concept of "joint venture autonomy" between joint ventures and autonomy. Some people say that the launch of the joint venture's own brand has robbed the original self-owned brand's rice bowl that they did not have. However, industry analysts pointed out that there is actually no problem with suppressing Chery, Geely, and other independent brands, but rather expanding their own brands' camps. . Of course, there are also competitions among independent brands, but only with competition, independent brands can develop more quickly, occupy more market share, and develop more maturely.
Where is the most important change in thinking of independent brands?
China's auto industry has come up with "market-for-technology" thinking. Its own brands are still weak, and core technologies have not changed. Nowadays, the turning point seems to come with the rapid development of global new energy vehicles. As the workshop said, China is on the same starting line with the world’s automobile powers in the field of new energy vehicles, especially electric vehicles. The Chinese auto industry is welcoming the leap-forward development opportunity once in a century, and "turning overtaking" may become possible.
In recent years, domestic self-owned brand cars have embarked on the road to export and build factories overseas. In 2001, Jianghuai began to set up factories in Southeast Asia, becoming the first “crab-eating person†for Chinese light-card companies to build factories overseas. Shortly thereafter, Brilliance, Chery, FAW and SAIC built factories in South Korea, Argentina, Russia, and Indonesia. Relevant experts believe that in the face of an increasingly competitive domestic market, exports and overseas plant construction are “shortcuts†for independent brands seeking breakthroughs, not only reducing the competitive pressure of independent brands, establishing a brand image, but also conducive to the formation of truly continuous growth. International Competitiveness.
The brand has its growth cycle, independent brands are no exception. The ability of independent innovation also requires the long-term test and cultivation of the market, especially the test and promotion of the international market competition. The autonomous technology research and development of China's autos is still in the learning stage, focusing on the development of its own core technology, rather than playing its own banner, it is loaded with foreign parts.
RV Cover ;Motorcycle Cover;Tire Cover ;Special Cover
Car Covers;Top Covers;Car Cover;Top Cover;Car Covers&Top Covers
Ningbo Autrends International Trade Co.,Ltd. , https://www.nbmotorcyclecover.com