Michelin, the world leader in tire technology, brought its latest products and services related to tires and travel, and happily presented the 15th Shanghai International Automobile Industry Exhibition with the theme of “Innovation and a Better Lifeâ€. The innovative spirit of continuous improvement over the years, comprehensively demonstrating the product development concept of “ Michelin's all-round performanceâ€, reveals Michelin’s unchanging mission to Chinese consumers – contributing to the sustainable mobility of humans and goods.
The new Michelin Primacy3ST tyres for mid- to high-end comfort passenger vehicles and the Michelin European City Guide Series Chinese iPad application formally released at the Shanghai Auto Show this month are the first appearances for Chinese consumers. To meet the diverse needs of the Chinese market. At the same time, Michelin also exclusively supported the supporting activities of the Shanghai Auto Show - the 3rd China Auto 50 Forum and the 2nd China Auto Independent Brand Leaders Summit, demonstrating the confidence of Michelin's long-term rooted in China, its service to China, and its mutual advancement with China's auto industry. And promises.
Mr. Philippe Verneuil, president of Michelin (China) Investment Co., Ltd., said: “We are delighted to see that Michelin enjoys a wide range of brand reputations and a high degree of customer support in the Chinese market. We are very excited to be able to participate in cars like the 2013 Shanghai International Auto Show. The industry event will show Chinese consumers the latest scientific achievements from Michelin, and Michelin will continue to provide Chinese consumers with innovative products and services to meet their diverse needs, enabling consumers to obtain tire products with comprehensive performance. Enjoy better life satisfaction from road mobility."
Innovation Leads Reform and Development Positively Advises China's Decision
Innovation has always been the foundation and driving force of Michelin's corporate development over the past century. About 600 million euros of R&D investment by the Michelin Group each year supports more than 6,000 R&D personnel worldwide to carry out technological innovations. The number of patents for the Michelin Group has tripled in the past ten years. The revolutionary innovation results represented by radial tires and green tire technology have made Michelin a core promoter of tire industry progress and a recognized leader in cutting-edge technology.
As a multinational company operating in China for many years, Michelin is also actively providing innovative and unique advice for China's development. Recently, Mr. Jean-Dominique Sénard, President of the Michelin Group, invited the Development Research Center of the State Council to attend the “China Development High-Level Forum†in 2013 and delivered a speech at the Economic Summit, stating that “innovation is not only the life of a company but also the next The foundation of the wave of industrialization." Before the forum was held, the Development Research Center of the State Council organized some multinational corporations to invite questions concerning “waves of innovation and new industrializationâ€, “energy and the environmentâ€, “reopening the project: new starting point for urbanization in China,†and “population and agingâ€. research. As the team leader, Michelin coordinated six of the world's top 500 companies to write a report on the topic of "Innovation and New Industrialization Tide", and made sincere suggestions for the construction of China's innovation ecosystem. Mr. Sunnard presented the research report to the Development Research Center of the State Council during the forum and reported to Premier Li Keqiang on the main contents of the report. This research report won the “Intelligence Contribution Award†awarded by the organizers of the forum.
The China Development High-Level Forum was established in 2000 by the Development Research Center of the State Council. Its purpose is to listen to the voices of the world and explore China's development path. This annual forum has become one of the important channels for the high-level exchanges and discussions between the Chinese government and domestic and foreign business and academic circles on major issues of China's economic and social development. Michelin is one of the few multinational corporations that has participated in the China Development Forum since its inception.
As a member of the Chinese automobile industry, on the occasion of the 60th anniversary of the growth of the Chinese automobile industry, Michelin's exclusive co-sponsored the third China Auto 50 Forum and the second China Auto Brand Leaders Summit opened on the same day as this auto show, demonstrating that Michelin continues Promote the Chinese auto industry, as well as the long-term progress of its own brand.
The flagship product debuted at the auto show.
Each Michelin tire product is a reflection of its brand new product development philosophy, namely Michelin's all-around performance, which combines innovative tire technology with tire performance (eg safety, high mileage, toughness, fuel efficiency, handling, etc.) Further improvement in quietness, etc.) creates tires that exhibit more performance. This time, the three major product lines of Michelin: the flagship products of passenger cars and light truck tires, truck and bus tires, and specialty tires, including construction machinery tires and aircraft tires, appeared at the Shanghai Auto Show, demonstrating Michelin’s all-around performance products to Chinese consumers at a close distance. The essence.
The Michelin Car and Light Truck Tire business was specially developed for the needs of the Asian market. The Michelin Primacy 3ST tires just released in China this month have improved Michelin's comfort in silent performance and dry and wet braking performance through a number of Michelin innovations. The performance will give the driver a more comfortable driving experience. It will become the leading product of Michelin's comfortable tire market in Asia and China to meet the rapidly growing demand for mid- to high-end comfort cars in China. The ENERGY series masterpiece Michelin ENERGY XM2 is specially designed according to China's roads. Its IRONFlex technology and high-resilient tread rubber make the product particularly excellent in terms of safety and toughness, which meets the market of medium and small car tires. demand. The Le Mans 24 Hours championship rubber formula won widespread praise from consumers for its Michelin Pilot Sport3 tire application. The Michelin Pilot SuperSport sports tires, dubbed "the world's fastest racing tire series," guarantee maximum safety even under the most extreme conditions of use. The Michelin X-ICEXI3 winter tyre with the third-generation winter grip technology further shortens the braking distance and acceleration time on the ice surface, and at the same time brings better mileage performance. This brings safer and more comprehensive protection to consumers in the northern market of China. .
The Michelin Bus and Coach Tire Business is organized into four segments: “Lech's Lineâ€, “Tough Lineâ€, “WeiQing Line†and “Shun Qixing Lineâ€: Michelin XLineEnergy adopts Michelin endurance technology, with fuel-saving, better wet slippery Pavement grip and higher mileage performance; Michelin XZA2+Energy has industry-leading low rolling resistance performance, optimized shoulder and tread pattern design provides excellent grip and handling, is to provide longer for highway transportation Mileage-free all-wheel-tubeless tires; and the Michelin XMultiD is a drive wheelless tire for regional and long-distance transport in mixed road conditions. It not only has long mileage life and low rolling resistance, but also optimises tread patterns. The block design also greatly enhances the safety and traction of the tyres; the Michelin XZY3 is an all-wheel inner tube tyre suitable for road and off-road transport. Special cut-resistant tread formulations offer a longer service life and require stronger The best choice for more reliable tire customers; the Michelin XOneXDU is a new generation of wide single tires, used to replace twin-wheeled bus wheels Fetal, applied Michelin Durable Technology and InfiniCoil infinite surround patented technology.
Michelin construction machinery tires also brought star products to the Shanghai auto show: Michelin loader tire XHA2 can provide better productivity, safety and comfort, and contribute to environmental protection, is the most popular construction machinery tire in the world, Michelin, It is also the best-selling loader tire in Europe.
In addition, Michelin maps and guides, and Michelin lifestyle products are also on the market, once again showing Chinese consumers the diversity of Michelin products. Among them, the famous Michelin maps and guide products also introduced the first batch of Chinese iPad applications for the first time, covering the seven European cities most favored by Chinese tourists: Amsterdam and The Hague (Netherlands), Vienna (Austria), and London (United Kingdom). Paris (France), Berlin (Germany), Rome (Italy), starting at the Shanghai Auto Show. This launch of the Chinese version of the application software is a combination of the Michelin Travel Guide (also known as the "Green Guide"), the Michelin Guide to Hotel and Restaurant (also known as the "Red Guide"), and the essence of the map's three major products, including Chinese information on Michelin restaurants. , City attractions recommended and introduced stars, rich historical and cultural tips, with accurate map navigation, let the information age travel enthusiasts calmly choose, personalized custom itinerary, easy to feel the essence of the local.
Develop network services to meet the needs of users
Since Michelin entered China for many years, it has been committed to meeting the growing needs of Chinese consumers, focusing on the sustainable development of China's auto aftermarket, continuously improving the construction of channel networks, and providing more humane value-added services. The network of Michelin Automotive Service Centers under Michelin is world-famous for its global specialization and standardization. The services are centered around the three core components of tires, oil, and brakes. Consumers can experience a variety of professional skills at Chijia Auto Service Center. Automotive value-added services. At present, Chijia's service network in China has spread to 34 provinces and cities, with a total of more than 800 stores. At the same time, the newly upgraded Michelin Chi Chi School has also been unveiled in Shanghai earlier this year. The college is the first professional auto repair training college in the field of automotive aftermarket to comprehensively train, standardize, and systemize the training services. It can train more than 3,000 excellent professionals each year to comprehensively improve the overall service level of Chijia Networks.
Since 2006, Michelin's “According to Your Own†service network for passenger tire consumers has now covered nearly 260 cities across the country. The services include free 24-hour national road rescue service, tire pinning and free patch tire repair. , regular tire free maintenance reminder, tire quality assurance service and VIP exclusive activities. As of today, Michelin “has followed you†has more than 3.1 million registered members, and more than 3,500 Michelin-designated retail stores nationwide have joined the service network.
In the field of truck and bus tire business, the Michelin Bus and Coach Professional Store opened a new concept of retail service channels. With its mature business model, it has achieved rapid development in China. At present, the Michelin Bus and Coach Store has 113 stores and covers 84 cities across the country. Since 2007, Michelin has also launched Michelin “Worry-free†membership club services for card and bus users. The services include points redemption, on-site service, information delivery, membership website, member activities and exclusive VIP services.
Respect the environment, promote safety and practice corporate social responsibility
Respecting the environment and improving road safety have been two key elements of Michelin's practice of sustainable mobility. From Michelin's first low-rolling-resistance green tire technology to high-quality tire retreading with four uses of life; from the Michelin Bibden Challenge, a global event for clean energy cars, to the greening of your journey series in China Activities and surveys of environmental behaviors of Chinese car owners, Michelin has been making unremitting efforts to reduce the impact of road traffic on the environment and enhance public awareness of environmental protection.
Michelin has actively guided and promoted public awareness of safety on a global scale. The Michelin Group signed the Global Road Safety Commitment in 2011 to support the UN's “10-year Global Road Safety Initiative (2011-2020)â€. In addition to providing consumers with Michelin tire products known for safety, Michelin also actively cooperates with all parties in China to carry out various road safety publicity education and cooperative research. In 2011, Michelin released the "Michelin China Road Safety Declaration", and has also established cooperation with the China Automotive Technology and Research Center, the Ministry of Public Security Traffic Management Scientific Research Institute and other institutions to promote research and publicity training in the field of road safety. “My first step, safety is further†Michelin Road Safety Campus has been in operation since 2011. It has been deployed in 30 primary schools in 12 cities, and has provided safety training for more than 10,000 primary school students in the subject class. Michelin's “Community Tire Safety Test†activity has been held for eight years in succession. It has penetrated into more than 100 cities across the country and has provided tire safety testing services for nearly 96,000 vehicles. It has also brought tire safety awareness and prevention of road traffic safety services. Into the community.
For more than two decades since entering China, Michelin has been driven by the spirit of innovation. Every step of his development in China has been closely linked with the development of markets, partners, communities and employees. With more than a hundred years of innovative spirit and core corporate philosophy, Michelin will continue to practice its long-term commitment to Chinese consumers, deeply cultivating the Chinese market and satisfying the diversified needs of Chinese consumers with innovative technology products and constantly improving service networks. Experience the wonderful future of "sustainable mobility" brought about by Michelin's "The Way of Progress."
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