With the end of the global financial crisis in 2008, the domestic automobile market is once again on the highway. In terms of passenger vehicles, since 2009, not only the total volume has been increasing year after year, sales volume has increased from 10.33 million units to 15.49 million units in 2012, and the market structure has undergone major changes.
SUV all the way to cross the road all the way down
According to the China Automobile Industry Association’s “China Automotive Industry Production and Sales Updateâ€, the four major passenger car markets divided by basic passenger cars (sedans), SUVs, MPVs, and crossover passenger cars are the most obvious since 2009. The characteristics are: SUV market share has been improving all the way. The data for 2009, 2010, 2011, 2012 and January-April 2013 are: 6.38%, 9.64%, 10.39%, 12.91% and 14.69% over 4 years. This is an increase of 8.31 percentage points. Correspondingly, the market share of cross-type passenger cars has fallen all the way to 18.88%, 18.11%, 15.81%, 14.56% and 11.10%, respectively, and it has decreased by 7.78 over four years. percentage point. Due to the improvement of people’s overall economic strength and changes in vehicle preferences, the SUV market has been unable to fully explain the performance and function of the car. In the same way, the proportion of crossover passenger cars has decreased year by year, not only because of the withdrawal of the series of encouraging policies such as automobile going to the countryside, but also the release of economic capabilities brought about by the accelerated urbanization process, which is the main reason behind it.
Compared to SUVs and crossover passenger vehicles, the market changes for basic passenger cars and MPVs are relatively weaker. Taking MPV as an example, the market share according to the above time series is: 2.41%, 3.24%, 3.53%, 3.18% and 6.80%, of which 6.80% is not only the proportion of the first four months of the year, but it cannot represent the whole year. Level, but already can see MPV models eager to try. In comparison, basic passenger cars are still quite satisfactory, and the market share over the past four years are: 72.33%, 69.01%, 70.27%, 69.34%, and 67.41%, which are the same as those of the MPV models. However, from the highest to the lowest, it has also fallen by 4.92 percentage points. At present, it accounts for less than 70% of the total. From this, we can also see a general trend of the future market.
Chinese brand market share declines year by year
As with models, consumers are more concerned with the car brand. Take the Chinese brand car as an example. In 2010, 2011, and 2012, the overall market share for the three consecutive years was: 45.60%, 42.23%, and 41.85%; the proportion of basic passenger cars that represented brand influence was more than 3%. Years were: 30.89%, 29.11%, and 28.38%, both of which were all falling.
In terms of basic passenger cars, the market share of the five major foreign brands of cars in Germany, Japan, the United States, South Korea and France was 2012: 23.31%, 18.28%, 15.98%, 9.79%, and 4.10%, respectively. Although China’s branded models still rank first in terms of volume, the growing market share of cars from Germany, the United States, South Korea, and France can also be seen as a concern for Chinese brands.
From another aspect of Chinese brands, among the several products that are called joint ventures, apart from special reasons such as equity and market strategy, SAIC-GM-Wuling’s Baojun 630 accounted for 61.7% (2012 narrow-sense passenger car) In comparison, the remaining few typical joint-venture branded passenger vehicles account for only a small part of the total number of joint ventures, such as 5.0% of Siming’s total Dongfeng Honda and 5.4% of Qidong’s Nissan’s total output. It accounts for 7.8% of the total number of Guangqi Honda, both less than 10%, and has not yet formed a climate. In fact, if you add the amount of cross-type passenger cars, Po Chun 630 can only account for 5.1% of its total sales.
Annual increase in automatic models
In terms of several major configurations such as the mode of oil consumption, engine displacement, and transmission format, the data for four consecutive years in 2009, 2010, 2011, and 2012 show that the proportion of diesel cars themselves is very small, and their proportions The basic trend of gradual shrinkage, other fuel vehicles are showing an upward trend year by year.
One of the more obvious changes is that during the four years from 2009 to 2012, the proportion of automatic models has increased year by year and rose by 4.57 percentage points in four years. Another interesting group of data is that the proportion of CKD-assembled vehicles in the overall passenger vehicle is declining year by year.
In terms of engine displacement, 1.6 liters (inclusive) to 2.0 liters (inclusive) is still the largest target for car purchases, whether it is domestic manufacturing or CKD assembly, and the sum of these two items shows an upward trend year after year. This proportion is in 2012. It has reached 81.50% and it has risen to 83.67% from January to April this year. In terms of luxury cars with a displacement of more than 3.0 liters, domestic manufacturing is basically a downward trend, while CKD assembled cars still retain a share of more than 7%.
Chinese brand influence is still weak
Observing another index of the market, in the segmented market of three narrow passenger cars: basic passenger cars, SUVs, and MPVs, the top 10 or top 5 brand brands are changing each year. However, it is not difficult to see from the evolution of recent years that in the top ten basic passenger cars of the year, there are three Chinese brand models (BYD F3, FAW Xiali and Chery Cowin) in 2010, and F3 still holds 26.39. The sales volume of 10,000 vehicles ranked first, but in the top 10 rankings in 2012 and the first four months of this year, Chinese brands could not be seen. The influence of Chinese brand models is consistent with their overall market share, showing a downward trend.
Fortunately, only the Great Wall Haval ranks first in the SUV rankings for several years, and several Chinese branded MPV models are always in the top 10 list.
Due to the increase in the overall economic strength of consumers and the change in preference for vehicles, the SUV market has been unable to fully explain the performance and functionality of the car.
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