Including Skyworth, TCL and Konka and other traditional Chinese home appliance manufacturers, they have recently competed in the LED lighting market, and relying on strong capital, strong brand access and vertical integration planning and other market strategies, they are rushing to the ground. The competition in the LED lighting market in mainland China is intensifying, and for the small and medium-sized LED supply chain operators, it will face great survival test.
The price of LED lighting terminals is still higher than that of traditional bulbs and energy-saving lamps. The price reduction has become the key to expanding market tolerance.
Xie Zhijun, a researcher at the Asia Research Institute of the Shanghai Subsidiary, said that after China, Konka, TCL and other Chinese home appliance manufacturers aggressively attacked the LED lighting category, the LED market in mainland China, which had an extremely harsh operating environment, would become More competition.
In order to control the key components of LEDTV, Skyworth, TCL, Konka and other Chinese home appliance manufacturers have invested in LED chip and packaging enterprises. In addition to controlling stable supply, it is more conducive to extending the operating reach to LED upstream and lighting, adding more Sources of revenue dedication, such as TCL and Taiwan Hongqi joint venture to establish LED packaging factory in June 2011; Skyworth and Jingyuan Optoelectronics and Delta Power jointly invested 600 million US dollars to set up LED chip consumer base; Konka also invested in capital shares in July Ruifeng Optoelectronics, a packaging factory listed on the mainland of China.
China's home appliance manufacturers have a huge enterprise scope, brand access and control of upstream key components, and have entered the LED lighting market with great fanfare, which will quickly tighten the living space of small and medium-sized LED chips, packaging and LED lighting manufacturers. In particular, China's LED chip factory has actively expanded its production capacity, which has created a dilemma of oversupply, causing the price of LED chips to fall from time to time. Under the gross profit margin, compared with the large-capacity home appliance manufacturers, the small and medium-sized LED chips are not deep enough. The packaging factory will eventually be unable to support and face the fate of being eliminated by the market.
Not only that, the lack of LED lighting consumption in mainland China has also caused the relevant supply chain operators to face great challenges. Xie Medical Army analysis, mainland Chinese consumers are still difficult to bear the high price of LED lighting in the short term, resulting in LED lighting based on the Chinese government-led LED outdoor demonstration application, belonging to the niche market; in addition, the implementation of the implementation of the incandescent lamp replacement Policies, the first push for energy-saving lamps, LED lighting is also difficult to benefit, will make LED supply chain manufacturers face survival challenges.
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