It is reported that due to the rise in the prices of raw materials such as steel, it has affected the sharp rise in the prices of auto parts and components, ranging from as little as one screw plug to as large as the gearbox. Most auto brands in the market have raised the prices of parts and components. The prices of individual parts and components have even doubled and climbed. The price of screw plugs has risen from the original price of 8.5 yuan to the current price of 11.8 yuan, an increase of 38.8%.
The reporter learned from the 4S shop of Southeast Auto that the car dealership network that has been building CLV (lifetime value users) as a service strategy covers 31 provinces, cities, and autonomous regions across the country, and the coverage of outlets in 100 prefecture-level cities nationwide is as high as Above 90%, the number of distribution outlets ranks third in the national automotive industry. From the second half of last year, South East Motors has adjusted the prices of parts and components of the entire vehicle series several times in order to ensure the quality of parts and components. This is to ensure the further expansion of market share while ensuring after-sales service. In recent days, it has once again significantly adjusted. The price adjustment of spare parts as many as 500 items, including more than 200 commonly used spare parts, an average drop of 50%, such as lioncel's taillights from the original 734.38 yuan down to 366 yuan, fulika fuel filter ( With stand) from 73 yuan to 73 yuan, headlamps from 768.57 yuan to 396 yuan, the overall price of accessories has generally been lower than the equivalent model.
According to insiders from Southeast Automotive, the adjustment of Southeast auto parts costs was mainly due to the advantages of a complete supporting system and supporting cost in Southeast Motor City, which is known as the “Southeast Model†in the industry. The supply of parts and components of Southeast Automotive is mostly provided by suppliers with international and domestic reputation in Southeast Motor City. Therefore, the small supporting radius provides convenience for the reduction of inventory, and also reduces the related costs of logistics and transportation, and maximizes Control unnecessary costs. Recently, Southeast Automotive has taken the lead in introducing quality demonstration lines among component suppliers to urge and encourage suppliers to continue to maintain the excellent quality of their products.
From this point of view, Southeast Automotive can establish a good reputation and brand reputation among consumers in such a short period of time. The marketing aim is always to place the strictest producer of product quality and always maximize the interests of consumers. Inseparable.