The First Big Single Innovation Alliance for Pure Electric Commercial Vehicles Explores New Energy Breakthroughs

With the subsidy policy declining and the rising technical threshold, this year, the days of upstream and downstream companies in the new energy auto industry have not been very good. How to break through? It is imperative to become a power battery company in the upstream and a new energy automobile company in the downstream.

Recently, China's Watermar New Energy Automobile Industry Innovation Alliance (hereinafter referred to as “the Innovation Alliance”) and China Hengtian Group have signed a strategic cooperation agreement in Beijing. They will jointly promote the sale of 20,000 electric vehicles equipped with the battery system of the innovative alliance member companies to the market. As the first-phase cooperation target, commercial vehicles involved an amount of 3.8 billion yuan, making it the largest single list of pure electric commercial vehicles since the beginning of this year.

The joint research and development and joint sales of upstream and downstream companies is becoming a new model for the exploration of new energy industries.

Industry pressure forces companies to warm up

Analysts believe that in the past few years, orders for upstream and downstream companies in the new energy auto industry have continued, and operating results have been rising year after year. No enterprise has adopted the above-mentioned method of “big-warming” to produce and operate. With the retreat of subsidy policy and the improvement of technical barriers, the entire chain of new energy vehicles will be forced to form a complete and mature supply chain. The innovation alliance and Hengtian are taking this path. The business logic of cooperation is very clear: on the one hand, the alliance provides Hengtian with power batteries, and at the same time, it purchases the same number of new energy vehicles from Hengtian, and the two parties jointly promote.

According to the agreement signed by the two parties, the members of the Innovation Alliance will preferentially purchase, use and promote the pure-electric commercial vehicle products of the Hengtian Group's battery system equipped with members of the Innovation Alliance, and will purchase, use and promote pure electric commercial vehicles every month since May 2017. Less than 2,000 vehicles. In the coming years, we will jointly develop, produce and promote more pure electric vehicles.

China Hengtian has unique advantages in R&D and manufacturing and ecological operation in the field of pure electric vehicles. After more than three years of pure electric bus and logistics market promotion, the Waterma Innovation Alliance has accumulated experience in technology research and development and operation and promotion. By complementing or will create new growth points for the industry, it will expand a broader market.

Upstream and downstream join forces to break into new models

Zhang Xiaofei, chairman of the high-tech production and research institute, once pointed out that the 2017 industry reshuffle will come earlier. At present, the number of domestic power battery companies has reached 145, and it is expected to reduce to 85 by 2018. Power battery companies that can form comprehensive competitive advantages in terms of price, technology, and safety will be quickly implemented.

At the signing ceremony on the same day, Ginwa can issue an announcement saying that its wholly-owned subsidiary, Shenzhen Waterma Battery Co., Ltd. (Director of the Innovation Alliance), received 20,000 sets of power from China’s Hengtian subsidiary Hubei Xinchufeng Motor Co., Ltd. Battery orders, the total price of more than 1.348 billion yuan.

According to Li Yao, general manager of the Waterma Innovation Alliance and general manager of Jervowopower, this aspect is due to the fact that Waterma depends mainly on technological breakthroughs, does not rely on local subsidies, and on the other hand leverages the advantages of the industrial alliance. “We have carried out a complete business model innovation, opened up the industry chain vertically, and horizontally united more than 1,000 new energy-related companies to establish the Watermar Alliance.”

The new energy automobile industry is a new industry. Chain integration involves many parties such as enterprises and governments. It needs a certain organization to form industrial clusters. Innovation alliances do this. It adopts a model of strategic cooperation with local governments. For example, the government opens up the urban public transport system, and policy-guided logistics vehicles and other special vehicles use pure electric vehicles. The reporter noted that the Waterma Innovation Alliance has also established a smart charging network system.

Relatively speaking, the Hengtian Group entered the automotive sector relatively late, and it only started in 2009. Li Xiaohong, vice president of Hengtian Group, said that the new energy vehicle business is a strategic emerging industry that the Group will focus on in the future. It has already obtained 3 national companies' qualifications for new energy vehicles, and more than 100 models of new energy commercial vehicles have been put on the market.

Policies help boost open space

As one of the eight strategic emerging industries in the “Thirteenth Five-Year Plan”, new energy vehicles have recently gained policy support. On March 5th, at the opening meeting of the 5th session of the 12th National People's Congress, the government work report proposed to speed up the elimination of old motor vehicles and encourage the use of clean energy vehicles.

Driven by the increasingly serious urban pollution and the strong demand for e-commerce, pure-electric logistics vehicles have become a new mode of transportation that the government has vigorously promoted. According to the auto industry research report released by Founder Securities on February 24th, the sales target for electric vehicle related products of most companies is more than doubled, and it is expected that the production and sales of electric logistics vehicles will exceed 100,000 in 2017.

The Catalogue of Recommended Vehicles for Promotion and Application of New Energy Vehicles (2nd batch of 2017) was released on March 1st. Some brokerage firms believe that the greatest significance of the new subsidy policy lies in the clear development direction of the entire industry chain, and the greatest risk to the company's operations. eliminate. The landing speed of the promotion catalogue in 2017 was higher than market expectations, indicating that the market was out of the policy vacuum period. With the gradual completion of technological upgrading of enterprises and the initial implementation of contract contracts, the prologue of the production and sales of new energy vehicles has begun to enter the stage of gradual volume increase.