China News Agency, Beijing, January 29, data show that last year was the most frequent year for Chinese autos to cut their prices. There were four waves of price cuts, and the average decline in domestic cars was as high as 90.5 percent. In the nearly one month this year, distributors' sales and profit-sharing news continued to rise and fall. According to rough statistics, the average price reduction for the first round of this year has reached 9%.
Authoritative sources pointed out that this year is still a tumultuous year for car prices, which is the inevitable result of competition among many models. Nearly 50 new models and improved models will be put on the market this year, including Beijing Jeep Outlander, Toyota Corolla, Peugeot 307, Nanjing Fiat STILO, Changan Ford FOCUS, Dongfeng Honda's Honda CRV, Shanghai GM Cadillac, etc. High-end new models. There is a big increase in choice. In addition, with the localization of high-end models such as BMW and Mercedes-Benz, the Audi series will also face enormous competitive pressure. At the same time, combined with the impact of tariffs, once the prices of domestic premium cars are loosened, the existing price system of imported cars will quickly collapse.
The person in charge of the Asian Games Village Auto Market, which is said to have "China's automobile market barometer," believes that the auto market situation this year will be unprecedentedly complicated, except that production can be predicted and others are not predictable. At the same time, he analyzed six characteristics of the auto market this year:
Due to the large number of new models and improved models, unprecedented fierce competition among car brands; competition between the automotive tangible market and more than 200 branded specialty stores will intensify; the automotive market has entered the buyer's market ahead of schedule. Decides the trend of the auto market; the operating costs of imported vehicles increase; the business of imported vehicles is more difficult to predict; the brand is over-stretched; the credit spending threshold is too high for the active auto consumption market; the government uses policies to adjust the auto market, car dealers The approval process will become complicated.