This year, the lighting market has no point in the season. Has been deserted. The vocabulary LED that has been hot in the industry is not optimistic. When I visited the Shenzhen market, I found that many specialty stores did not have LED products, and some brands of LED products were also in a difficult state.
However, looking at the entire LED lighting industry, it is indeed in a hot investment, the market is cold, and even the LED chip giant cree has not maintained a good momentum of development. The negative growth and losses in recent quarters have also made Cree suffer. Non-consideration. At the moment, Career intends to introduce a clear promotion plan to enhance the company's development momentum and regain the favor of investors. The industry giant Philips was also affected by the economic recession and the company's expectations and asset impairments. In the second quarter, the Philips lighting division's assets were deducted by 530 million euros. From the operation of the two giants, we can glimpse the decline in market enthusiasm, and the Shenzhen market has not escaped.
The Pearl River Delta is the birthplace of China's LED industry, and its actions represent the development trend and trend of China's LED industry. Shenzhen is one of the earliest LED industrial zones in China. At present, there are more than 2,000 companies engaged in the research, development, production and application of LED technology and products. Most of them belong to the technical field of LED packaging and application, with Shenzhen as the leader, Guangdong. The package production accounts for about 70% of the country, accounting for about 50% of the world. However, Shenzhen LED manufacturers have always focused on foreign trade and have not paid much attention to the domestic market, resulting in low corporate visibility, and not paying attention to self-promotion, resulting in non-circulation of information in the domestic market and poor brand image. Therefore, in addition to some industry giants, it is not surprising that other brands of LED lighting products are rarely seen in the Shenzhen market.
In addition, there are already thousands of manufacturers of LED lighting fixtures, but in the market terminal, there are very few merchants specializing in LED products, and LED specialty stores are rare in the market. This is also reflected in the Shenzhen market. I have seen in some stores that the storefronts that operate LED products present an unregulated, non-uniform, non-standard image and operational mechanism. Many brands are placed together to give consumers a more chaotic image. Coupled with the low level of traditional luminaire technology, it is easy for the purchaser to clearly convey the product features, features, and methods of use to consumers. Due to the particularity of LED products, at present, many manufacturers' bosses and salesmen are in a state of ignorance of LED-related technologies and product features, not to mention the corresponding training for merchants and shopping guides, leading to the purchase of guides. The question of the person is also very embarrassing, of course, the sales can not be improved.
Since Beijing took the lead in April last year and quickly implemented residential purchase restrictions in 43 cities across the country, the relevant urban property market has been significantly constrained. From the first half of this year, the volume of transactions has shrunk significantly, whether it is a 期房 or an existing home.
The new property order has reduced the assets of the homeowners, causing rents to rise; the proportion of down payment by non-residents has increased, and interest rates have increased. This has temporarily hit the sale of real estate and affected a series of downstream home building materials industries, and the lighting industry is no exception. The traffic volume of the major building materials markets in Shenzhen has dropped sharply, and this situation will continue for some time after the fault of such rigid housing purchases. The real estate industry and the home furnishing industry have always been in the same line and closely related. Therefore, the introduction of the purchase restriction order not only has an impact on the real estate industry, but also has an impact on the home furnishing industry. If the purchase restriction can achieve practical results, the development of the real estate industry will inevitably be limited. Then, the home industry will inevitably be affected. In that case, the sales situation of household products will not be optimistic. In the home industry, the lighting industry will be affected by it.
The new country eight is only the beginning of the business nightmare. In March this year, due to the skyrocketing price of upstream phosphors, the cost of energy-saving lamps enterprises increased, and most energy-saving lamps companies have raised the price of 10-30. For the wave of price hikes caused by the sharp rise in raw material prices, some merchants expressed an understanding attitude, saying that they are reluctant to accept, but there are also many businesses complaining.
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