The survey shows that: The auto market is contending for 100 Chinese rational consumption increases.
The results of the 2004-2005 annual survey of the Chinese automobile market were promulgated in the International Forum on the Development of the Chinese Automobile Industry organized by the Tianjin Economic and Technological Development Zone on September 27. Dongfeng Nissan Teana and Tiida achieved particularly outstanding results in four titles, FAW Toyota Crown, Reiz, Corolla, Land Cruiser, Beijing Hyundai Elantra, Dongfeng Commercial Vehicles, and FAW Liberation have also exerted their strong influence on several brands that have won the award based on the survey results. The survey report shows that the consumer cognitive market presents a contending situation, and people's rational understanding of car consumption has improved.
It is understood that the 2004-2005 China Auto Market Survey (2nd) is the only one jointly organized by the China Machinery Industry Enterprise Management Association, the China Automobile Engineering Society, the China Machinery Industry Quality Management Association, and the Beijing Asian Games Village Automobile Exchange Market. Tripartite identity, a comprehensive survey of large-scale consumer cognition in the Chinese automotive sector. The survey aims to objectively, fairly, and truly understand Chinese consumers’ perceptions of the relevant companies, brands, and models in the automotive market, and supplements this analysis with experts to feed this real data back to consumers. , Forming scientific guidance on consumer behavior. Based on the objective, fair, and scientific principles of the survey results, this survey was specifically commissioned by the “new generation market monitoring agency†of domestic professional investigation agencies to ensure the professionalism and science of this survey implementation work.
The survey lasted for three months (2005.3.25-2005.6.19). A total of 68,000 questionnaires were retrieved and 53098 valid samples (including passenger cars and commercial vehicles) were obtained. The survey population basically covered all levels of the country. Consumer groups. In the survey content setting, the brand characteristics and model evaluation are mainly focused on consumers and industry people.
The four dimensions of car purchase behavior characteristics and car satisfaction degree were adopted. The questions were set to adhere to the principle of wide coverage, sub-categorization, and high-priority, and 40 questions were scientifically set. In the survey form, this survey used the current market. All forms of effective inclusion of inclusion, including field surveys, telephone surveys, magazine postings, and online surveys based on Sina.com, etc. The entire survey process highlights the principle of fairness, impartiality and impartiality of the organizers. The results of the release involved a total of more than a dozen awards for automotive brands, models, newly-listed models, SUVs, and commercial vehicles. Among them, due to the long period of consumption of the survey, some newly-listed models did not participate in the survey, in order to fill this gap. This time, the organizer specially invited experts in the domestic automotive technology field to base on the results of this survey and integrated feedback from the social word of mouth to conduct a comprehensive review of some newly-listed models and promote outstanding new models to the society and all walks of life.
According to the survey report, this year's auto market shows more and more contenders. New models of major manufacturers continue to go on the market, price wars rise one after another, and the economical car market continues to climb down the bottom line in price, with the exception of major manufacturers. Constantly "feeding", the promotion rate is constantly refurbished. In the most interesting mid- and high-class sedan market, FAW Toyota, Dongfeng Nissan and other big brands have won more favors from consumers with new models that are more cost-effective and excellent, because the mid-to-high-class car market has relatively high profit points. , so car manufacturers have stared at this market, and make every effort to occupy a place in it, forming a situation of court rivalry. Among them, this year in the consumer survey, when the Middle East, Nissan Teana, Tiida's outstanding performance, FAW Toyota Crown, Corolla, Beijing Hyundai Elantra, Dongfeng Commercial Vehicles, FAW Jiefang several brands and models of outstanding performance as the survey released several major Bright spots.
Among the surveyed car brands and models, mainstream-shaped moldings such as Celestial, Crown, Corolla, Beijing Hyundai Elantra and Mazda6, which are well-recognized, have become the focus of consumer attention this year. Focus, from the survey data, these models basically occupied a wide market for family cars and commercial vehicles, and they were fully recognized by consumers for their advantages in terms of safety and quality. In the SUV model, the land cruiser has topped the survey data of off-road capability with its deep strength. In the commercial vehicle survey part, the data shows that the Dongfeng brand and the FAW Jiefang brand have a high reputation and reputation in the automotive market, which may be due to the market-oriented brand effect formed by the long-term stable accumulation of their brands. In addition, in this year’s newly-listed model awards generated by consumer word-of-mouth surveys and expert evaluations, Crown acquired the most powerful and respectable models with its clear market positioning. Reiz, NF, and Yuda also have strong growth potential. The company has won the most striking new models, the world’s most competitively-listed models, and the most impacted models.
The specific findings are as follows:
"The most powerful and respectable model of the new listing in 2005" Crown "The most promising new model to enter the market in 2005" Mazda 6
"2005 World Listed Vehicles Simultaneously" NF Yuxiang "The Most Impacted Newly Launched Vehicles in 2005" Trent "2005 Newly Launched the Most Impactful and Cutting-Edge Model" Reiz "2004 Top Ten Models for China in 2004-2005"
å¤©ç± Honda CR-V Mazda 6 (2.0) Excelle HRV Corolla
Beijing Hyundai Elantra Rongyu Santana 3000 Touran Pajero V73
"2004-2005 annual national car image" Hongqi "2004-2005 annual ideal public business car"
"The ideal family car for 2004-2005" Beijing Hyundai Elantra Corolla "2004-2005 unique design and unique model" Scorpio Mazda 6 (2.0)
"2004-2005 Consumer-loving SUV" Land Cruiser "2004-2005 High-profile, Good Reputation, and Excellent Quality Heavy-duty Truck" China National Heavy Duty Truck FAW-Liberation "2004-2005 High Reputation, Good Reputation, Excellent quality medium-duty truck "Dongfeng FAW Liberation" 2004-2005 year-old high-profile, good reputation, excellent quality light truck" Beiqi Foton
On the whole, Chinese consumers’ automobile consumption gradually matures, and their awareness of car sales, brands, and services has increased compared to last year. The familiarity with car brands and models is basically in line with the overall trend of international development. The high and comprehensive cost-effective models gradually highlight strong advantages. This is also the common feature of many award-winning models including the crown. Therefore, car consumption is more rational.
Leaders and experts attending the awarding ceremony on the spot said that the results of this survey focused on the subjective will of Chinese consumers and represented the broad audience opinions on the basis of consumption in the market, providing a reliable guiding basis for the rational consumption of Chinese consumers. Objectively, it indicates the direction of consumer demand for car manufacturers and car dealers. It is an investigation activity that promotes the standardized development of China's auto market, rational consumption of consumers, and promotes the orderly progress of the auto industry.
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