On February 29th, 2016, Shell held a "New Packaging, Protected as One" Shell Shelling's full lineup of new product launches and media launches. Shell's full range of new packaging was officially unveiled at the press conference. Senior leaders from Shell Lubricants and from across the country The media friends from all over the world have witnessed this exciting moment. Immediately afterwards, the launch of Shell's Rimula Oil Lubricant's first channel promotion conference was also launched in Shanghai. More than 200 channel customers were invited to attend the event. After the new packaging was unveiled, it caused a heated response from channel customers.
Shell Lubricants General Manager Shen Jian, China and Hong Kong
As a brand of Shell diesel engine lubricants, Rimba has always adhered to the concept of “users as the coreâ€, constantly improved the quality of products and services according to the needs of the market and customers, and provided lubrication solutions for millions of truck drivers in China. This packaging change is an upgrade from the outside to the inside of Shell Rimba.
So what are the innovations in the new packaging of Shell Rimula's full range of products? Here's a look at the China Truck Network.
New high face value, easier to choose
The new packaging adopts a more concise and elegant design and uses a more user-friendly product functional description. Such as: In the bottle logo, update and unify the product name, highly emphasized the user's most concerned about the viscosity and grade of lubricants; innovative use of color code to mark the level and product line icon, simple and bright graphics coupled with a high degree of refinement The text description helps consumers quickly identify the product model and so on, so that the card members can see key information such as brand and viscosity at a glance, so that they can more easily choose their own Rimula products.
Users visit on site
New Breakthrough in Advanced Technology to Improve Performance
The new packaging of high-end products such as Shell Rimula R5&R6 also further highlights advanced DPP technology. DPP technology is a perfect combination of Shell PurePlus technology and unique additive technology, which can effectively reduce the overall cost for consumers. The DPP technology used in the R5 and R6 product lines makes this series of products at low temperature fluidity, carbon deposition control, wear and corrosion Excellent performance in control, oxidation control, thermal stability, soot control and fuel economy, not only provides durable weather protection for heavy-duty diesel engines, but also provides time-tested weather protection and extended lubricant life , Extend the oil change cycle, prolong the service life of the engine and reduce the cost of fuel, help the truck driver to reduce the operating costs, and protect the card friends.
New security, protect genuine
How to buy authentic products without worry? Don't worry. Shell anti-counterfeiting labels use a new type of anti-counterfeiting technology and applications to increase product packaging information verification and two-dimensional code scanning. Cardmates can not only inquire about digital authenticity, but also verify product information. At the same time, the label will break when the bottle cap is opened, preventing the bottle cap from being used again by counterfeiters, and protecting card members from counterfeit oil as much as possible.
Shen Jian, General Manager of Shell Lubricants China and Hong Kong, also stated at the press conference of the new packaging media: China is the first country in which Shell Rimula brand new packaging is in the world, and will continue to consolidate and expand the user groups!
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