On May 28th, S&E Braake, Inc. established Ai Siyi (Guangzhou) Trading Co., Ltd. in Guangzhou. At the same time as the new company was established, it also released new brake pad products. The guests attending the event included relevant leaders of Guangzhou Yuexiu District Government; Chairman and General Manager of Aisin Seiki (China) Investment Co., Ltd. Yagisuke and Deputy General Manager Kondo Masahiko; Ai Sidi (Guangzhou) Drive Systems Co., Ltd. Yang Fengchun, deputy general manager; Kawada Takeshi, President of Adix Co., Ltd., full-time director Da Pingbo, full-time director Matsumoto Shozo, chief supervisor Kubota; general manager of Aidex (Changzhou) Management Co., Ltd. (Guangzhou) Auto Parts Co., Ltd. General Manager Mizuno Sumi, Taiwan Edex Auto Parts Co., Ltd. Supervisor Jiang Ruikun and General Manager Shen Congrong; S&E Braake, Inc. President Yoshihara Ohara, S&E Braake, Inc. Minister Imai Ike, Deputy Minister Shan Shoufang Xiao, general manager of Ai Siyi (Guangzhou) Trading Co., Ltd., Watanabe Akiko.
In the speech, Adidas President Kawada said that Adix is ​​the world's third-ranked global brake system supplier, in addition to supplying to Japanese automakers, it also supplies to North American cars such as GM and Ford. Manufacturers; China FAW Toyota, Guangzhou Toyota, Dongfeng Nissan and other Chinese auto manufacturers are also using, it can be said that many customers around the world are using Adix products. In 2013, global group sales were 511.5 billion yen, of which the Chinese market is now growing into the world's number one automotive market. Adix has been in China for 10 years since it entered China in 2004. During these 10 years, Adix has established 6 production companies in China, and has been providing China with environmentally friendly, high-performance and safe brake products. Chinese customers deliver peace of mind and safety and contribute to the development of China's automotive society. The global aftermarket of the company is managed by S&E Braake, Inc., a subsidiary of 100% of Adix Investments. We have always been adhering to the belief of growing up with distributors and creating a future, and working with dealers to open up markets.
S&E Braake, Inc.'s president, Asahara, said that the establishment of Aisiyi (Guangzhou) Trading Co., Ltd. was to more quickly return customers' expectations, and in response to strong customer demands, Adix has mobilized its technical strength. To ensure that the performance quality is above the competitors, the environmentally-friendly, cost-effective environmental brake pads used in the aftermarket are developed, leading the world in the Chinese market.
Mr. Watanabe, the general manager of Aisiyi (Guangzhou) Trading Co., Ltd., said that the company is also very confident in the performance of the Adex brand products. It will also integrate the sales and after-sales experience of S&E Brake and Inc. in the world to develop a brand promotion policy suitable for the Chinese market. Work with dealers to achieve win-win results.
At the new product launch conference, the director of Kubota introduced that in order to meet the needs of China's environmental protection, the new products guarantee the performance of the best-selling brand materials in the Chinese market and ensure a certain price competitiveness. Come to the company's new product - environmentally friendly brake pads. Compared with other similar brands on the market, the new products have the following characteristics: the effect from the low temperature is stable, the wear meets the appropriate level of the market, and the corresponding Washington/California regulations are ahead of the copper-free. At the same time, in order to promote the promotion of new products, the company will closely cooperate with the agency to promote the business activities of each region, actively provide technical services for the agents, provide environmentally friendly brake pads and brake discs, improve the supply system, etc. service.
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