The LED lighting market is booming, and major brands are constantly fighting for channels. The hottest topic in the lighting market in 2013 was to build brand influence and deep-rooted channels. In 2013, local stores continued to emerge, and merchants made a way out. In 2013, what kind of answer sheets did the market in the northwest and north China have?
Beijing lighting and lighting market people love and hate in 2013, Beijing lighting lighting market as a whole mixed and chaotic situation, the specific performance in the various companies have seized the channel, product prices fell and then fell, manufacturers, businesses are busy I care. In 2013, the proportion of sales of LED lighting products in the Beijing market accounted for 60% of the total market, and the overall product structure was mainly based on low-priced products in Guzhen. The market is price-oriented, traditional lighting brands are the protagonists, and the channels for high-quality new LED companies are difficult to expand.
In 2013, major LED brands launched a channel grab battle in the market, which had a very big impact on the local market: First, the LED market capacity increased, product prices fell rapidly, compared with traditional lighting, LED price competitive advantage increased Second, the traditional channels that have been affected by e-commerce shocks are worse; third, product quality, price adjustment is not replenishment, serious homogenization and other issues so that businesses generally reflect that business is not good; Fourth, despite the overall sales decline, but LED sales The proportion has increased substantially, and market acceptance has increased significantly. The benefits of fierce price wars and serious product homogenization are accelerating the process of industry reshuffle and LED industry development.
Beijing has always been a battlefield for lighting manufacturers to love and hate, and it is also the most difficult to overcome. The situation in 2013 is particularly difficult. The reason is mainly because there are many ills in the development of LED at this stage, which leads to the inability of the merchants to start: fear of price, worry about product quality, expectation of good products, and picky of manufacturers.
In 2013, the LED lighting brands with outstanding performance in the Beijing market ranked as follows: Philips, NVC, Op, Foshan Lighting, Panasonic, and Sanxiong. Aurora, Osram, Langshi, Sidon, Changfang, Mulinsen.
The absolute strong brand in Hebei has not yet appeared in 2013. The overall development of Hebei lighting and lighting market is not very good. The main reason is that the market is in a transition period. From traditional lighting to LED lighting, almost all lighting manufacturers in Hebei have LED products. The quality is uneven, leading to market confusion.
In terms of channels, LED lighting has a considerable impact on traditional lighting. Since LEDs have been involved in the lighting industry, there has not been a so-called big business and big logistics. All the businesses are on the same starting line. Who can seize the opportunity? Grasp the development trend of the entire industry and win the market.
At present, the LED industry is still in an immature stage. The market is mixed and the price is chaotic. The ultimate harm is consumers. Therefore, it is imperative for the country to introduce relevant LED industry policies and norms to enable the LED lighting industry to develop in a standardized and orderly manner. .
In the current LED lighting industry, there has not been an absolutely strong LED brand, and all LED companies are advancing in the process of exploration. Relatively speaking, the brands that have done well in the field of commercial photography are: Mulinsen, Guoxing Optoelectronics, Qiyi, Qinshang, Teyoushi, Yubo, Sanxiong. Aurora, Op, NVC, etc.; and the brands that do well in the home field are: Kaiyuan, Dafeng, Qilang, Jihao, Op, NVC, Royal Rose, Green Leopard, Jinzhiyuye and so on.
In 2013, Hebei Province established the Hebei Lighting Association to promote the development of the lighting industry in Hebei Province. Due to the occasional fires in some shopping malls or office areas in Hebei, the people’s lives and property were seriously threatened. The Hebei Lighting Association will make efforts to control the quality of products. As long as they enter the brand of Hebei Province, they must strictly follow the provincial quality. Supervisory Bureau's terms and regulations, and accept the strict quality inspection of the Quality Supervision Bureau, the unqualified products will be cleared out of the Hebei Province market, prevent problems before they happen.
Tianjin market is getting mature Tianjin's lighting and lighting market is relatively backward compared with the markets of Beijing, Shanghai and Chongqing, and the industry is also developing very slowly. At present, Tianjin's lighting and lighting market is small and the level is not high. Lighting storefronts are attached to some integrated markets, with only two or three relatively professional lighting cities. As a municipality directly under the central government, the development potential of the future market is huge. With the development of LED lighting, although the southern lighting city is currently in a stage of gradual shrinking, the new Meijiang Home Lighting City will bring more to the Tianjin market. More new elements.
In 2013, the major LED brands launched a channel grab battle in the market, which had a greater impact on the Tianjin market. The powerful big brands continued to promote in the market, making the market mature. In the meantime, some high-end brands have made great efforts in publicity, but the sales situation is not very satisfactory. After a period of time, the price of the product gradually declined, and the sales volume of the big brand products increased. Eventually, the market of low-end products will be robbed, and the small brands will begin to withdraw from the market, and the market will gradually mature.
The brands that are active in the LED lighting market are Snow Wright, Ford, and Hongyan. Snow Wright held two investment promotion conferences in Tianjin, and all achieved good results. At the same time, they developed secondary agents, hardware, business and other channels, and the channel construction was gradually improved. Shifu held a new product launch conference on September 12, 2013, and signed contracts with major logistics centers. In the beginning of December 2013, Hongyan started a concentrated operation in Tianjin. The operators stationed in Tianjin to open up the market and laid a solid foundation for the next step.
Inner Mongolia new and old stores try to find a way out at the end of each year, there will always be some fresh and lively keywords can be summarized for the past year. For lighting and lighting merchants in Inner Mongolia, it is difficult to find a good word to summarize the business in 2013.
Business is hard to do every day, this is the mantra of the words of the merchants.
This market can't even find a parking space. The traffic management in the market is too chaotic. The car stops in a mess. When you buy a car, you can't drive it away. The market does not even promote the publicity. How can you attract customers? How can the market that has made the merchants earn a lot of money suddenly have so many criticisms? One of the pioneers of the Inner Mongolia lighting store, Runyu Home Building Materials City, and another professional lighting store, Xin’an Lighting City, is also the case.
According to a survey by the reporter, the business of new markets such as Jinsheng Home, Real Home, and Red Star Macalline is worse than the old market. Among them, Jinsheng International and the Real Home have been in operation for three years, and the lighting part of Red Star Macalline opened in October 2013. These markets are better than the Yunyu Home Building Materials City, Xin'an Lighting City, Yuanhe Lighting City, etc. from the software and hardware facilities, but the business is even worse. Even some merchants have reported that there are no more shop assistants in the market. Why? The new market has many advantages that the old market does not have, and the only one lost to the old market in gathering popularity. In fact, the customers in the old market are basically those who do engineering. Merchants who do home retailing are in a state of being unsatisfied and hungry.
Obviously, the market is not good, new markets are constantly appearing, and the Inner Mongolia market is in a state of arrogance. Despite this, the new market is still under construction, such as the Red Star Macalline, the actual home is under construction, etc., their tentacles of investment also extended to the field of lighting, the situation is very serious!
It is understood that some old market merchants have visited new markets because of bad business, and can see if they have the opportunity to improve their business. But in the end, they finally come to the conclusion that they are still not moving. If you don't move, some familiar guests come over and barely support the business.
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