The reporter learned from Treasure Car Rental that the order volume for the two days on December 24 and 25 increased by three times compared to usual, and the users were mainly young white-collar workers aged 25-35. Not only is the car sharing car rental industry, but the amount of orders in the traditional car rental industry has doubled. It can be said that Christmas in the West has fueled the domestic car rental industry.
In recent years, Christmas Eve and Christmas have become more and more important in China, and young people's Christmas has become more and more abundant. For the convenience of people who are willing to choose car rental methods during the holiday season, there is usually a small number of cars that are usually used to match the festive atmosphere and are willing to choose vehicles in the mid-to-upper price range, so as to enhance their “identities†and become taller.
According to the public information of Treasure Drive Car Rental, the average rental time for platform vehicles is usually 3 to 4 days, the average daily rent is about 200 yuan, the vehicle price is about 200,000 models, and the Christmas rental car is for short leases of 1 to 2 days. Lord, the daily rent is about 350 yuan, and the brand is about 300,000 yuan of comfortable vehicles. The most popular among the tenants is the Audi A4l and A6l with a range of $500 to $600.
For this phenomenon, Bao driving car CEO Li Rubin said: "The reason why there will be a car rental market during the Christmas season, the amount of prices rose" status, largely because Christmas Day has become a young man's carnival; car sharing car rental As a new mode of car rental, the model is being sought after by more and more young people than the traditional car rental mode.
In order to welcome Christmas, let people travel more and more popular, take advantage of car rental heroes to launch the "first day 0 rent" user competition activities, all new registered users a one-time gift of 200 yuan cash bonus, and there is no threshold, red envelopes The car rental fee can be deducted directly. Li Rubin told reporters that the biggest purpose of this activity is to increase the market attention of the car rental car rental platform, attract more new users to try, and let users try to drive a car at a lower trial and error cost. New creatures.
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