Digital publishing can be approximately understood as a digital publication. It includes all the processes and results of the digitalization of the traditional publishing industry. It also includes emerging digital media. This means that digital publishing includes both the digital transformation from the publishing process to the publishing media to the distribution and circulation of publications, as well as various new forms of digital transmission. One of the characteristics of the digital age is media integration. Today, the traditional media boundary has been broken, and the boundaries of publishing and communication have also been broken.
A distinctive feature of digital publishing is diversification. Enterprises in all links of content, channels, terminals, etc., have opportunities to grow and develop. The key is that companies need to understand their own strengths to avoid weaknesses and achieve rapid development in cooperation with competitive enterprises. .
At present, the diversification of digital publishing is mainly reflected in the following three aspects:
First, there is a huge space for technological innovation. At present, China's digital publishing industry is still in its early stages, and technology is constantly upgrading. Innovation is not yet in its infancy. The diversification of digital publishing is also reflected in the continuous progress in technology. Taking handheld e-readers as an example, e-readers have many advantages. For example, e-readers can update, modify, and delete the content they carry. They can record huge amounts of information without having to cut large amounts of wood as raw materials as traditional paper does. Compared with the liquid crystal display technology, the e-reader has no background light characteristics, and therefore has a paper-like feeling in visual effects. However, technically speaking, the current display technology is not enough to make the reflectance close to the level of paper. Therefore, increasing reflectivity is a common pursuit for new generation of electronic paper products. Many terminal manufacturers who can take the lead in completing technological innovation will be able to market. Get more opportunities on.
Second, industry standards are still gradually forming. At present, the e-reader's own format standard is being widely concerned by producers and consumers. With standards, production and consumption will be relatively uniform and convenient. For the digital publishing industry, many standards need to be formed after the market has fully competed. Only when a certain technology product has formed a good market share in the competition, the related technology will move closer to it and form a fact. The standards may then rise to industry standards. The gradual completion of relevant standards is also a reflection of the diversified development of digital publishing.
Third, the "triple play" brings wider channels. "Triple play" is making digital publishing more diversified. It can bring about full digitalization of content production and provide opportunities for the publishing industry to move toward cross-channel publishing. For the traditional publishing industry, while structuring the content, it is also necessary to open up ideas, expand the forms of expression of content, and use “triple play†to bring about opportunities for changes in communication channels to provide readers with more diverse content. service.
A distinctive feature of digital publishing is diversification. Enterprises in all links of content, channels, terminals, etc., have opportunities to grow and develop. The key is that companies need to understand their own strengths to avoid weaknesses and achieve rapid development in cooperation with competitive enterprises. .
At present, the diversification of digital publishing is mainly reflected in the following three aspects:
First, there is a huge space for technological innovation. At present, China's digital publishing industry is still in its early stages, and technology is constantly upgrading. Innovation is not yet in its infancy. The diversification of digital publishing is also reflected in the continuous progress in technology. Taking handheld e-readers as an example, e-readers have many advantages. For example, e-readers can update, modify, and delete the content they carry. They can record huge amounts of information without having to cut large amounts of wood as raw materials as traditional paper does. Compared with the liquid crystal display technology, the e-reader has no background light characteristics, and therefore has a paper-like feeling in visual effects. However, technically speaking, the current display technology is not enough to make the reflectance close to the level of paper. Therefore, increasing reflectivity is a common pursuit for new generation of electronic paper products. Many terminal manufacturers who can take the lead in completing technological innovation will be able to market. Get more opportunities on.
Second, industry standards are still gradually forming. At present, the e-reader's own format standard is being widely concerned by producers and consumers. With standards, production and consumption will be relatively uniform and convenient. For the digital publishing industry, many standards need to be formed after the market has fully competed. Only when a certain technology product has formed a good market share in the competition, the related technology will move closer to it and form a fact. The standards may then rise to industry standards. The gradual completion of relevant standards is also a reflection of the diversified development of digital publishing.
Third, the "triple play" brings wider channels. "Triple play" is making digital publishing more diversified. It can bring about full digitalization of content production and provide opportunities for the publishing industry to move toward cross-channel publishing. For the traditional publishing industry, while structuring the content, it is also necessary to open up ideas, expand the forms of expression of content, and use “triple play†to bring about opportunities for changes in communication channels to provide readers with more diverse content. service.
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