On December 15, Dongfeng Commercial Vehicle Co., Ltd. held a 2016 new product launch ceremony in Wuhan and released 9 new models for the country. The nine new models include the Dongfeng Tianlong flagship line express train, Dongfeng Tianlong Qihang version of the new benchmark fuel-efficient logistics vehicle, Dongfeng Tianlong Qihang version of the distribution of coal vehicles, Dongfeng Tianlong Qihang version of the express trunk car, Dongfeng Tianjin efficient Regional express delivery trucks, Dongfeng Tianlong bulk groceries loader, Dongfeng Tianlong KC compound transportation slag, Dongfeng Tianlong KC loader haulage muck, and Dongfeng Highway compound smash bridge efficient hauler. Dongfeng Commercial Vehicles will launch 9 new models at the end of the year, precisely for the sake of comprehensive layout in advance. In 2016, it will further consolidate the superior position of each market segment and better meet the needs of various customers.
“The 9 new models are based on the flagship of Dongfeng Tianlong, Dongfeng Tianlong and Dongfeng Tianjin. They are aimed at domestic logistics development trends and customer needs. Through technological upgrades, they focus on line express, dedicated logistics, coal distribution, express delivery, and LTL express delivery. Many high-quality and high-efficiency logistics transportation tools have been launched in many key market segments such as agricultural and sideline construction, engineering compounding, and highway compounding, Xie Xiaohu, deputy director of the Dongfeng Commercial Vehicle Commodity Development Department, told reporters.
Thanks to its extensive product lines and outstanding product competitiveness, after many years of intensive cultivation, Dongfeng Commercial Vehicles has always been in the leading position in various key market segments, especially in the sub-markets such as express delivery, cold chain, hazardous chemicals, and LTL. The market share of up to 50%. Xie Xiaohu further analyzed: “As far as market segments are concerned, we are concerned about different people, different transportation industries, and different drivers. Their differentiated needs are like a huge gold mine. The value that can be tapped is endless. "Sun Zhenyi, assistant to the general manager of Dongfeng Commercial Vehicle Co., Ltd., said that around the "customer value," Dongfeng Commercial Vehicle strives to enhance the customer's entire life cycle value from various aspects such as goods, services, sales, and finance. The 9 new products released this time include models for express delivery in large and medium-sized cities, models for agricultural and sideline products that are needed in small and medium-sized cities, and vehicles for engineering construction and transportation that are needed in emerging cities. They are customers of Dongfeng Commercial Vehicles. The practice of marketing is also a manifestation of the promise of honoring customer value. Dongfeng Commercial Vehicle strives to establish its own product and technology leadership position in various market segments through its own comprehensive product layout.
In recent years, Dongfeng Commercial Vehicle has always adhered to the implementation of the new product strategy. Every year, a large number of new products are launched, and the competitiveness of new products ensures the leading position in the industry. In 2015, in terms of product introduction, Dongfeng Tianlong’s flagship limited-listed sales of 100 vehicles won a good response in the market; Dongfeng Tianlong Qihang’s listing was also recognized by customers, and its sales volume was steadily increasing. In the research and development of new products, new product R&D of Dongfeng Tianlong and Dongfeng Tianjin Platforms has been steadily progressing. Dongfeng Tianlong’s flagship product development in the market segment is also accelerating. At the same time, Dongfeng and Volvo also launched the development of a new generation of heavy-duty engines, which will create core competitiveness for the future development of Dongfeng commercial vehicles.
“The user’s needs don’t end there for the designer. As long as the customer needs, Dongfeng Commercial Vehicle will continue to design and put new models on the market.†Huang Gang, General Manager of Dongfeng Commercial Vehicle Co., Ltd. in an interview The reporter told reporters that in 2015, Dongfeng Commercial Vehicle Co., Ltd. was the first year of joint venture operation. Despite the series of factors such as the downturn in the macro economy, Dongfeng commercial vehicles with long-term development did not slow down the pace of development. “Dongfeng commercial vehicle sales are expected to be 113,000 units this year, and the target sales volume in 2016 is 118,000 units.†Huang Gang said: “This year, the heavy-duty commercial vehicle market has fallen by 30%, and the sales of Dongfeng commercial vehicles have also been affected. Our market share has increased by one percentage point from the same period of last year, under which the Dongfeng Commercial Vehicle will continuously improve customer value and customer satisfaction, and promote the continuous increase of market share.
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