Drain doors affect electric strategy? Foreign media exposure to Mercedes-Benz EQC or delayed listing

After the foreign media exposed the German Minister of Transport or issued a huge fine of USD 4.4 billion to Daimler, Daimler’s electric vehicle strategy seemed to be affected by the tailgate incident. According to German media reports, the first new car EQC, which is scheduled to be launched in 2019, will be listed on the EQC.

As we all know, Daimler has a huge new energy model plan, by 2020, electric vehicles should occupy about 25% of total sales. At the same time, Mercedes-Benz will introduce electrification technology for each model series. Mercedes-Benz will launch more than 50 new energy automotive products, among which there will be more than 10 pure-electric models. Electric hybrid models and many models equipped with 48-volt smart motors.

Last year, Kang Songlin, a member of Daimler's board of directors and responsible for research and development, once revealed to the headline APP that EQC, the first pure-electric EQ production model, will be launched. It will have 500 miles of cruising range and is expected to be available globally in 2019. At the Beijing auto show, Tang Shikai, a member of the board of directors of Daimler AG and responsible for operations in Greater China, also stated that Daimler has been producing new energy vehicles in Beijing Benz, a joint venture with BAIC, and invested RMB 11.9 billion in establishing the first Two production bases are used to expand production capacity and produce new Mercedes-Benz models including new energy models.

However, the EQC's current plan may be affected by the fermentation of the emissions gate incident. Some people familiar with the matter have disclosed to foreign media that Mercedes-Benz's internal discussions need to postpone the EQC's time to market, or it will be delayed for several months. At the same time, the flagship model EQS-class sedan being brewed will also need to be delayed, and perhaps it will not be launched until 2021. Such rumors have been denied by the spokesman of Daimler Group, and its position will not delay the listing of EQ models.

At present, for Daimler, it will take a lot of effort to deal with the exhaust valve. At the same time, whether the huge fine of US$4.4 billion will allow shareholders to discuss whether to increase research investment in electric vehicles, which is also a pressing reality. Question.

Foreign media reported that the German Minister of Transport believes that Daimler’s vehicles involved in exhaust gas fraud will reach 750,000 vehicles, and each vehicle will be punished with a fine of 5,000 Euros, which will total a total of US$4.4 billion. According to Daimler's financial report, last year, Daimler Group revenue reached 164.3 billion euros, EBITDA reached 14.7 billion euros, net profit rose sharply to a record high of 10.9 billion euros, and a fine of 4.4 billion U.S. dollars took its net. One third of profit.