The LED lighting industry's disorderly and extensive explosive growth stage has reached the end, and the industrial transformation is just around the corner. Under the wave of the Internet, many LED lighting companies are also seeking integration with the Internet industry. Whether it is channel expansion or business thinking, they are gradually engraved. Brand of Internet thinking. Zhang Jindong, president of Suning, said that I will never know what will happen to the Internet tomorrow. Xu Wenpeng, chairman of ECO Lighting, also pointed out that in the future, enterprises cannot rely on a business model to go to the end. With the comprehensive and in-depth development of the Internet, domestic LED lighting companies are undergoing passive or active transformation. The LED lighting industry, which is in the channel and brand competition period, gradually merges with Internet e-commerce and smart home, and embarks on a new path of transformation. As a LED lighting enterprise that has been cultivated for many years, ECO Lighting has always maintained a first-mover advantage in LED applications. Entering the Internet era, the problem of e-commerce model innovation has been a topic of in-depth research and discussion in the industry. The new e-commerce model for the platform has become a flag in the industry. The flat management of the e-commerce platform into a strong-hearted experience and channel has always been the weakness of the traditional e-commerce platform. Although it is aimed at a large number of users in the network, the promotion of individual brands is difficult, and it is extremely weak under the big-name products. The lack of offline experience services blocks a large group of consumers and is criticized. In this regard, Grid Mall has made a lot of innovations, among which the biggest highlight is the unique experience direct sales model, integrating the traditional e-commerce and channel sales business model of the lighting industry. Xu Wenpeng, chairman of ECO Lighting, introduced such consumers. At the same time of realizing online shopping, we can directly get the physical experience of the goods in the store, integrate the experience of the physical store and the convenience of the e-commerce, and integrate each other and leverage each other to realize the offline experience, the information sharing of online transactions, and the complementary advantages. At present, the commerce mall experience head office based on this model innovation has been opened in Jiangmen, which means that from the concept to the landing, karma mall has taken a substantial step. According to reports, Qualcomm Mall integrates high-quality suppliers of upstream products online, including lighting lighting, smart products, digital electronics, hardware tools and other products, online, to build a physical experience store system in the prefecture-level city. By integrating the resources of the physical store, the PAD shopping guide cabinet of the karma mall is used as a carrier, which aims to make the limited business space of the physical store provide consumers with unlimited product selection possibilities. Consumers can conduct actual experiences online under the physical storefront, let the experience generate purchase intentions, and further resonate with consumers through online sharing of product information. At the same time, consumers directly purchase online to allow offline stores to achieve zero inventory, reducing the risk of inventory backlog of partners, Xiao Nan, general manager of ECO Lighting, believes that the advantages of this model are obvious. Some people in the industry believe that the flattening of the management and promotion of e-commerce platforms is a trend. Industry and Commerce Mall has great expectations for the self-developed terminal PAD shopping guide. Xiaonan believes that the platform and the merchant will be in a relationship between the lips and the teeth. Whether it is offline promotion or brand maintenance, a set of perfect and quick evaluation will be established. Responsibility system. The control flow chart is intelligentized for the e-commerce to promote the development of the territory based on the future development trend, and as a consideration of the reserve force of the mall, ECO Lighting will use the smart home lighting control system as the future enterprise development strategy. The cross-industry technology and smart new products can make the mall platform more powerful and intelligent, and in fact, ECO Lighting has initially established a complete solution in the intelligent lighting control system. At the conversation site, Xu Wenpeng, Chairman of ECO Lighting, demonstrated a series of intelligent lighting control based on mobile terminals. Different from the traditional LED dimming control scheme, such as intelligent, low degree of personalization, inconvenient regulation, etc., the intelligent lighting control scheme developed by ECO Lighting consists of mobile device APP software, WIFI router, intelligent LED lights, and intelligent control through mobile phones. Light switch, adjust the color tone. The research and development of intelligent lighting products is certainly also in order to meet the development needs of the commerce mall, Xiao Nan said. Future Grid Mall will also join the Shenzhen Intelligent Equipment and Wearables Association to regularly release new smart and smart products. These smart products (such as smart sweeping robots, smart watches, smart bracelets) are more experienced, technological and innovative. Higher, through the experience more attractive to consumers' purchase behavior. The traditional distributor channel achieves perfect grafting as an innovation in the e-commerce model. The platform needs to be recognized by the market, and the channel is also the key. Industrial lighting has relatively high-quality dealer channels throughout the country, but it is weak in platform distribution. The Grid Mall considers combining the traditional product sales channels to seamlessly graft the Qualcomm lighting quality distributor channels to the karst market distribution promotion to realize the dual-track development of the electric shop dealers. We have already explored the combination of existing dealer channels and e-commerce platforms, and incorporated their business into the platform guarantee. Xiao Nan said that in the future, more than 1,000 offline experience stores across the country will be expanded to fully utilize their lines. The original customers, teams, logistics and other resources of the large channel dealers make it effective as an existing resource advantage. Xu Wenpeng, chairman of ECO Lighting, said that the transformation of the LED industry from the first stage (price competition) to the second stage (capital competition) has arrived. Enterprises should not be self-sufficient and should follow the trend, whether it is innovation of existing models or The exploration of the new model is worth doing. It is also an active exploration of the industry to rely on ECO lighting to create an influential e-commerce platform.
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