In the coming year of 2014, for the Chinese auto industry, it is a year of hard work and welcoming sustained growth in performance. It is also a year of turmoil, worthy of warning and reflection. We selected a major news event from China as a year-end "big meal" for Automotive Weekly.
I. Production and sales continued to grow China has led the world for six consecutive years. From January to November 2014, China's automobile production and sales completed 21.13 million and 21.0791 million respectively, up 7.2% and 6.1% respectively. Among them, passenger cars increased by 10.3% and 9.2% respectively. Looking at the current growth momentum, China has no suspense to lead the global auto market for six consecutive years. In order to gain a share in the Chinese market, multinational giants are competing to expand investment, increase new products and improve services in China. From January to November 2014, the top 10 car manufacturers in sales were: FAW-Volkswagen, Shanghai Volkswagen, Shanghai GM, Beijing Hyundai, Dongfeng Nissan, Shenlong, Changan Ford, Dongfeng Yueda, FAW Toyota and Chongqing Changan.
Comments: Jiangshan is so charming, attracting countless heroes to compete.
Second, the self-owned brand automobile market share is now 12 consecutive losses. In the first three quarters of 2014, the sales volume of self-owned brand passenger vehicles totaled 4,293,500 units, a year-on-year increase of 10%, 3.2% lower than the overall growth rate of passenger vehicles. The market share was last year. The 33.7% in the same period fell to 32.7%. According to statistics, this is the 12-month decline in the market share of self-owned brand cars. Although after September this year, the market share of self-owned brand cars has rebounded slightly. However, Dong Yang, executive vice president and secretary general of the China Association of Automobile Manufacturers, believes that this is mainly affected by seasonal factors, and it does not mean that the self-owned brand cars have come out of the trough.
Comments: Self-owned brands still need to face up to the gap and face difficulties. A large country with a population of more than one billion people cannot be without an independent automobile industry.
Third, the auto industry raised the anti-monopoly banner for the first time On June 10, 2014, the Ministry of Commerce announced an investigation into potential monopolistic behavior in the domestic auto market. On August 13, four BMW dealers in Wuhan were fined 1.62 million yuan for monopolistic behavior. On August 20th, the National Development and Reform Commission announced that it would impose a fine of about 1.24 billion yuan on the price monopoly of four bearing companies, including Japan's Sumitomo and other eight parts companies, and Seiko, and became the biggest ticket for anti-monopoly. At the institutional level, the State Administration for Industry and Commerce issued the "Announcement on Stopping the Implementation of the Recording of Automobile Distributors and Authorized Dealers of Automobile Brands" and the "Opinions on Strengthening Imports" issued by the General Office of the State Council to legalize parallel imported cars. On the agenda.
Comments: Standardize the market order, safeguard the consumer rights, and praise the rational anti-monopoly.
Fourth, the new energy vehicle industrialization made great strides In 2014, national policies were intensively introduced. The State Organs Administration and other departments have formulated specific implementation plans for government agencies and public institutions to purchase new energy vehicles; the National Development and Reform Commission has clarified the preferential policy orientation for charging electric vehicles; the Ministry of Finance has imposed exemption on purchase taxes for new energy vehicles. The Ministry of Industry and Information Technology and the National Development and Reform Commission strengthened the management of the average fuel consumption of passenger vehicle enterprises; the seven ministries and commissions jointly issued the promotion plan for new energy vehicles in the fields such as Beijing-Tianjin-Hebei bus. A number of domestic and foreign production companies such as BAIC, Jianghuai, BYD, BMW, Volkswagen, Mercedes-Benz and so on have launched their own new energy products, and Yutong Bus has also launched a set of solutions to promote the marketization of new energy vehicles. From January to November 2014, the country's new energy vehicles produced 57,125 vehicles, with 52,944 vehicles sold, a multiplier increase.
Comments: Calling for new energy and embracing new energy. The focus is not on the policy itself, but on the real promotion and popularization of new energy vehicles.
V. Bus reform or triggering private purchase of new blowouts as a milestone in the comprehensive opening of the bus reform, "Guiding Opinions on Comprehensively Promoting the Reform of the Official Car System" and "Reform Plan for the Official Car System of the Central and State Organs" on July 16 this year Officially released. According to the reform plan, the car reform work of the central unit will be completed before the end of the year, and the local car reform work will be completed by the end of 2015. Some agencies have estimated that after the vehicle reform work is in place, the total amount of government spending reduced by the governments at all levels in China will be more than 150 billion yuan, and the demand for cars to be converted into the private car market will reach 200 billion yuan.
Comments: I have heard the thunder, but I still like the rain.
Sixth, the Beijing-Tianjin-Hebei region single and double-number limited line ushered in the APEC Blue Beijing Environmental Protection Bureau issued the APEC air quality assurance measures and results evaluation results show that during the meeting, the city's average concentration of PM2.5 is 43 micrograms / cubic meter, the weather appears APEC Blue that people expect and praise. Among them, the local contribution rate of motor vehicle single and double number limit in the Beijing-Tianjin-Hebei region to the decline of PM2.5 during the session was 39.5%, which was the largest contribution to “APEC Blue†among various temporary measures.
Comments: While the car is bringing convenience to people, it also causes a series of new problems such as road congestion, smog and energy shortage. The short-lived Beijing APEC Blue not only allows people to see the hope of governance, but also makes people worry about the way they travel in the future.
7. China's auto companies' external cooperation upgrade October 10, 2014 is the 30th anniversary of Shanghai Volkswagen. In the past 30 years, Shanghai Volkswagen has experienced three "technical introduction and localization", "joint development" and "independent R&D". At the stage, it has formed a leading domestic independent research and development capability.
Coincidentally, on March 26 this year, Dongfeng Motor and the French PSA Group signed the "Global Strategic Alliance Cooperation Agreement" in Beijing. Dongfeng Motor and PSA will deepen the comprehensive cooperation in the industrial and commercial fields. According to the "General Agreement on Capital Increase and Shareholding" signed by the two parties, Dongfeng Motor will invest 800 million euros in PSA through a private placement and share placement subscription, holding 14% of shares, and will be the largest shareholder of PSA with the French government and the Peugeot family.
Comments: Mainly introduced from the past, and now steadily go out, Chinese auto companies are mature in the opening up.
Eight, Japanese car sales in China fell sharply The latest data show that the 2013 production and sales of a strong rebound in the Japanese car, in November this year, except Toyota's slight increase of 2.6%, Nissan, Honda and Mazda three major car sales in China The sharp decline, Nissan and Honda fell to double-digit, -11.8% and -12.1%. This is the negative growth of Nissan and Honda's new car sales in China for five consecutive months. From January to November 2014, Nissan and Honda’s cumulative sales in China were 1.1 million units and 647,100 units respectively, only 86.6% and 71.8% of target sales were completed. It is estimated that the total sales volume of Japanese cars in China in 2014 will be 4 million units. Difficult to achieve.
Comments: Japanese cars in China can be described as bad luck, the foundation shakes. Nine, Volkswagen "patching" and then Xuan Ran wave 2013 Volkswagen DSG recalled the storm, this year, FAW Volkswagen 560,000 Sagitar "patched" type of recall has caused doubts. For this recall of enterprises, local car owners have taken a larger act of rights protection, and the news media has also attacked and tracked reports from different angles.
Comments: Two large-scale recalls occurred in less than two years. Volkswagen, which was favored by Chinese consumers in the past, was pushed to the cusp of public opinion. This warns multinational companies from the opposite side, and it is necessary to double the care of Chinese consumers while deepening China's big market.
X. Anti-corruption storms washed FAW and Dongfeng in late July. With the opening of the second round of patrol work of the central government this year, the 13th inspection team was stationed in FAW Group, Zhou Chun, deputy general manager of FAW Volkswagen Audi Sales Department, and Lu Qing, director of public relations. The senior executives have been taken away by the Central Discipline Inspection Commission to assist in the investigation. In late November, the special inspection team of the 13th patrol team of the central government stationed in Dongfeng Motor. In less than a month, Ren Yong, assistant to the president of Dongfeng Motor, vice president of Dongfeng Limited Party Committee, and deputy general manager of Dongfeng Nissan, Ren Yong were investigated for serious violations of the law.
Comments: Competitive state-owned enterprises are not a pool of water, and Sino-foreign joint ventures are not anti-corruption shields. The downfall of two batches of senior executives from the two central enterprises once again sounded the alarm of self-respect and self-discipline to the managers of state-owned assets.
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