On December 21, according to news, Jaguar's new model XE will become Jaguar's first model to be put into production in China. Jaguar Land Rover Global Key Account Sales Director Ken Forbes revealed that Jaguar's new XE will be built with Land Rover Range Rover Aurora and Land Rover Discovery, and built at Chery Jaguar Land Rover's joint venture in Changshu. However, he declined to disclose the specific time when Jaguar XE was put into production in China.
Jaguar plans to launch at least three new heavyweight models by 2016, and automakers in China are just part of the Jaguar expansion plan.
Jaguar XE sales in Europe began in May this year, followed by the release of a new generation of large-size car Jaguar XF, and XF Sportbrake will also be available in 2016. These three models will be based on the new Jaguar 2.0T all-aluminum platform. Analysts predict that the new car will greatly increase Jaguar's global sales, and it is expected that by 2017, sales will exceed 200,000 units in 2014.
Jaguar expects sales in China to reach 20,000 units in 2014, which is about one-fifth of Jaguar Land Rover's total sales in China. At the same time, with the launch of XE, Jaguar's sales will increase significantly in the global large-scale car sales market.
Jaguar Land Rover Global Operations Director Andy Goss said in an interview that Jaguar XE will become the flagship model of Jaguar in the Chinese auto market, and will surely lead Jaguar to make a major breakthrough in the Chinese sales market. Currently, Jaguar has not confirmed whether it will build a Jaguar XE extended wheelbase wagon to compete with the BMW 3 Series. Because in China, consumers choose cars that value the spaciousness of the interior of the car, especially the comfort level of the rear passengers.
Jaguar Land Rover also said that by 2016, its manufacturing facilities in China will have an annual production capacity of 130,000 units. By 2015, they will continue to increase their factories. The Jaguar XE will be the first to be fully assembled outside the UK. The brand's current assembly plant is located in the Pune plant in India.
Jaguar Land Rover also said it will continue to expand production and increase sales. It is estimated that by 2020, its global sales will reach 850,000. By 2016, Jaguar Land Rover's production plant in Brazil will also be put into production, with an annual output of 24,000. The first car that the factory will produce will be Land Rover's discovery, and the car will debut next year. Jaguar Land Rover also said its factory in Brazil was built in Itatiaia, Rio de Janeiro, at a cost of $300 million. Some parts will be imported from the UK at the beginning of production.
In addition, Jaguar Land Rover CEO Dr. Ralf Speth earlier confirmed that the company will set up a factory in Saudi Arabia this year, but the rumors that it will build a factory in the United States are not okay.
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