In 2015, for Suzhou Kingwell Co., Ltd., it was a good harvest year. The sales and output value completed the targets set at the beginning of the year, among which the sales amount was basically the same as last year, and the output value of outbound warehouses increased by 30% year-on-year. Increase by 40%. This result was hard-won, especially the sales and profit targets. Although sales did not increase year-on-year in 2015, this year's environment is very bad and it is not easy to achieve this result. The sharp increase in profits is the biggest bright spot this year, mainly due to the market opportunities that were accounted for in the first two years of new product development.
At present, there are two levels of differentiation in the sheet industry. Traditional sheet-slab equipment, due to serious oversupply, has caused serious declines in output and profits. R&D-type, forward-looking chipboard equipment is actually less than demanded, and profitability can also be guaranteed. However, there is a need for enterprises to have a certain ability and risk control for undertaking enterprises. Based on the status quo of the industry, many small businesses do not have these conditions. As we all know, Goldenwell is a member of the Goldenwell Group, and the rules and regulations and styles of conduct are inherited by Jinwei. Jinwell is also a typical technology-driven company that constantly chases and follows industry hot spots and is willing to undertake high-risk research and development. The project, in the current era of great changes in the economic environment, we see more opportunities.
In 2016, the plate industry will also be in a period of major adjustment, the traditional pattern of sluggish sheets will continue, and the intensity of new product development will be strengthened. This is closely related to the large economic environment. The country proposes the reform of the “supply sideâ€. The development of the enterprise must closely follow the national policy, so that it can flourish. The external environment is changing. We must change with it, change our marketing strategy, change our product structure and quality, and change our thinking mode. I am convinced that "natural selection and survival of the fittest" involve a very wide range of film and film industries. It is not that a certain company can monopolize the market. If the company has a deep industry background and strong technical force, even if the company is not large, it is completely It is possible to take advantage of this great change and turn crisis into opportunity.
In 2016, Kingwell will continue to develop and innovate the company's core products, and vigorously promote the company's stone paper production line, ultra-transparent soft PVC sheet production line, EVA film production line, PC/PMMA/ABS sheet production line, PP/PS/ The PET sheet extrusion production line and other core advantages have been increased. In the new year, the company will also vigorously upgrade the innovative stone paper stretching equipment, lithium battery diaphragm production line, ultra-transparent PVC twin-screw sheet production line, and increase the competitiveness of the product on the basis of the original. The strategic plan of Suzhou Jinwei Machinery Co., Ltd. is consistent, summed up in one sentence is: to be a technology-driven enterprise, focus on industry development hot spots and trends, active research and development of new products, follow the industry trend of change.
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