According to analysis by relevant experts, this year's car sales will exceed 4 million. For the auto parts market, this is indeed a great news. Because car purchases are one-time, maintenance is long-term. In the market, when the vehicle price cuts become popular, consumers hope that after the auto parts market can also give the majority of auto users a "surprise price" gift.
We know that, due to the high threshold and the high cost of accessories and maintenance, users of the “Four-in-One†store have often made a strong guarantee and “bye-bye.†In this case, they once had a bad reputation. What is Auto Parts City?
What about the situation? Recently, the reporter interviewed Wang Jiashan, executive deputy general manager of Beijing Xijiao Auto Parts City.At present, there are more than a dozen large auto parts shopping malls in Beijing. Xijiao Auto Parts City is one of them. Auto Parts City was built in 1994 and it should be regarded as the earliest one in Beijing Auto Parts City. When the reporter came to the Western Suburb Auto Parts City, he really felt the congestion caused by too many cars. All places outside the city where there is free space are parked full of cars. It is not an exaggeration to describe this situation with shoulders. According to Wang, the traffic volume here is about 4,000 to 5,000 vehicles per day.
Walking into the auto parts professional hall of Auto Parts in Auto Parts, the 1 meter wide corridor was divided on both sides by the merchants, and more than 90% of the merchants provided network services. In the face of vendors who are busy with taking out spare parts, answering calls, and conducting online inquiries, the reporter visited six merchants as consumers. According to the survey conducted by reporters, merchants sell a wide variety of products at various prices. There is ample room for purchasing goods here. Consumers can choose their own products according to their own conditions and economic conditions. Taking the rear brake pads of Bora cars as an example, the price of the original factory parts is priced at 430 yuan, and the lowest price is 170 yuan. According to the merchants, because the original parts do not have quality problems, the merchants do not guarantee the quality of the original parts sold; the price paid for the factory parts or ordinary packages is generally reported at 110, 95, 90, 80 and 70 yuan. Wait. Merchants pay for the quality of their products, generally limited to a maximum mileage of 50,000 kilometers.
Wang believes that automotive parts can be divided into four categories. The first category, imported parts. The second category, supporting parts, is mainly for the vehicle factory to complete the supporting components, such as SAIC, FAW supporting the production of original parts. The third category, pay factory parts, such as Santana, some parts manufacturers did not give it supporting, but the quality is very good, called factory parts; or the original support for the vehicle manufacturer, is now unworthy, circulating in the community, also called Pay factory parts. In terms of shock absorbers, shock absorbers currently circulating on the market can be assembled with Santana and can be assembled with Jetta. For example, the Shanghai Shock Absorber Plant is a supporting manufacturer of Santana, and its Huizhong brand selling price is 360 yuan per unit. The Shenchuan brand shock absorber of the Henan Jingchuan Suspension Plant is a supporting plant of Jetta. It also produces shock absorbers. Can be installed on Santana, but it can only sell 120 yuan / only, because Luanchuan is not Santana's supporting factory, is to pay factory parts. Another example is that Japan Electric is equipped with Toyota, Nissan, and Honda. The products are packaged in different countries, and the brands that are used to support them are not branded. In other words, if you use electric parts directly, you will pay for the parts. The fourth category, domestic pieces. There are small factory production, this part of the quality of spare parts is not guaranteed, but they all play their own logo, have their own unit address, factory name, telephone, have their own factory quality production certification, this part of the accessories is called domestic pieces.
According to General Manager Wang, the Auto Parts City has a special technical supervision department that is mainly responsible for the daily consultation and consumer complaints of consumers. They specifically hired old experts in mechanical specialties to conduct checks, which not only ensured the legitimate rights and interests of consumers, but also guaranteed the legitimate operating rights of the merchants within a certain range.
Wang Zong thinks that the reason why Xijiao Auto Parts City can attract consumers is that, in addition to the above reasons, the more important point is that Auto Parts City provides one-stop service for vehicles, parts and maintenance. To be precise, from the start of your vehicle, you can get the full service you need in Auto Parts City, from buying a car, interior to maintenance, and the price is a three-point price for repairing or maintaining your store. one. Now this development model of Beijing Xijiao Auto Parts City is exactly what Wang always strives to promote.
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