On December 8, Taobao second-hand car trading platform was officially launched, users can use the Taobao platform to achieve second-hand car consignment and purchase. During the “Double Twelve†period, in addition to Tibet, second-hand car dealers can provide free on-site inspection and valuation services to consumers. At this point, Taobao has completely opened up the automotive aftermarket, consumers can complete daily car maintenance, second-hand online trading and maintenance online.
In accordance with the past, the channels for consumers to obtain used cars are still relatively simple. Most of them can only go to the local used car trading market, and use used cars for consignment or consignment within a very limited range. The online and offline second-hand car trading market, the vehicle evaluation criteria are unclear, the vehicle information is opaque, the source of the vehicle source is separated, and the after-sales insecure problem is still widespread. Second-hand car dealers are still in the stage of e-commerce, and the cost of offline user cultivation is very high, which also limits the growth of the used car trading market to a certain extent.
Up to now, Taobao Auto Used Car Service has reached cooperation with well-known car dealers including car cats, car easy to shoot, big search car, car king, first car network and so on. Wen Hui, vice president of Dashu.com, believes that Taobao is good at excavating the needs of C-end users and can form a full complement. In the future, big data applications of Taobao can help merchants to better serve customers, such as through users on Taobao. Purchase of accessories, speculate on the user's current use of the car and the current use of the vehicle, combined with Taobao's analysis of the characteristics of the user, guide the car dealer to provide users with more accurate and intimate car purchase guidance and services.
It is reported that the Taobao used car market has shown great potential during the “Double Eleven†period. According to the data provided by Daxue Motor, after accessing Taobao, only on the day of “Double Elevenâ€, the GMV transaction amount of Dashu has exceeded 15 million yuan, and the number of photographs has reached hundreds.
"Double Twelve" free home inspection Taobao car platform official said that during the "Double Twelve" period, users can enjoy the free home inspection and evaluation of car services, covering the provinces and cities except Tibet. At this point, Taobao second-hand car platform has completed the entire process of "online collection - offline detection - online car sales".
In addition to the free car evaluation of used car transactions, Taobao will also launch a limited number of free car medical services including 36 professional testing contents during the “Double Twelve†period, covering 20 cities including Shanghai, Hangzhou and Beijing, exceeding 1000. Network outlets. After the user has scheduled a medical examination, the car can also be purchased online and packaged to purchase the installation service.
For those who are interested in selling a car, simply fill in the basic information of the vehicle on the used car valuation page, and you can immediately get the system evaluation car price, and you can further choose to purchase the car by the car dealer to purchase the car for free.
For the second-hand car dealers who can enter the Taobao car platform for sales, the Taobao platform also has strict access requirements. When consumers purchase, they choose the merchants with the “Certified Used Cars†logo of Taobao. The second-hand vehicles sold can provide professional inspection reports including appearance and car interiors of up to two hundred and three hundred, and guarantee the legality of the vehicles. Accidents, fires or water-immersed vehicles ensure that the goods are truthfully described and provide warranty services that typically range from 6 months to 1 year.
At present, Taobao has completed all categories of car life cycle, including after-sales maintenance, supplies and modifications, O2O service installation, used car collection and sales, in addition to new car sales. Tmall new car business, cloud OS smart car and car networking business are also preparing for development.
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