The fastener industry must achieve a breakthrough in transformation

As a result of the global economic downturn and the debt crisis in Europe and the United States, the sales of fasteners declined compared with the same period. Coupled with the impact of adverse factors such as weak domestic demand, rising costs, increased competitive pressure, shortage of capital chain and other factors. 2012 is a challenging year for China’s fastener industry. In the face of internal and external troubles, fastener companies have reduced their orders and profits have fallen. The development of many medium and large-sized fastener enterprises has been hindered, and some small fastener companies have even stopped production and stopped production. In 2012, China's fastener industry is not satisfactory. In 2013, where will China's fastener industry go?

At present, what China's fastener companies need to do is not to wait for the upward adjustment of the export tax rebate rate, but to bid farewell to the old model of low-cost growth and start a new era of brand marketing. What China's fastener companies need to do most is to increase the added value of products, create corporate brands, and grasp the right to speak internationally. If they rely solely on low-price wars, it is difficult to resist competition from Southeast Asian countries with lower labor costs.

Relevant persons pointed out that although China's fastener industry suffered a setback in 2012, the whole industry is expected to achieve steady growth in 2013 and it is estimated that by 2013, the production and sales of fasteners will reach around 7.3 million tons. With the growth of China-ASEAN Free Trade Area, more potential free trade zones may emerge, and Chinese companies’ efforts to go abroad, China’s fastener export market is expected to further diversify, especially to emerging markets and development. The expansion of the country.

China is a major producer of fasteners. There are more than 7,000 domestic fastener companies, and the number of fasteners has ranked first in the world for many years. Among them, the development of the fastener industry in Wenzhou has attracted much attention. The annual output value of screws and nuts produced in Wenzhou is more than 15 billion yuan, and it is one of the three fastener production bases in China. In the past 10 years, the average annual growth rate of the fastener industry in Wenzhou has exceeded 15%. Wenzhou has already formed a good effect of industrial clusters. Many well-known domestic fastener brand enterprises have moved from here to the international market.

The domestic and international environment in 2013 is not only a strategic opportunity period for China's fastener industry, but also a strategic challenge period. It is estimated that compared to 2012, the pressure on the fastener industry in China will slow down in 2013, and slow growth will become a trend. The development situation is cautiously optimistic, and there are still uncertainties and risks in the future. Therefore, China's fastener industry enterprises should pay close attention to the domestic and international economic trends and policy trends in 2013, and more market trends to adjust product structure and marketing strategy in a timely manner to create a brand effect, increase product added value, increase research and development efforts, and enhance management. Level, through the automated production to improve efficiency and enhance the competitiveness of China's fastener industry.

For the domestic market, fasteners are mainly used in the mechanical, automotive, construction, electronics and hardware industries. As the demand of the terminal industry continues to pick up, the development of fastener companies will go further and further.