"The car has cut its prices, and parts have also fallen." Zhao Yan, chief engineer of the China Automotive Industry Consulting Company, said to reporters. However, this is exactly the opposite of the reporter’s investigation. In the investigation of the auto parts price by this reporter, almost all auto parts prices have not changed since the launch of their new car. Even if there is a drop, the price is only lowered. A few or a dozen dollars.
The price of vehicle purchase parts is reduced by the original Zhao Yan chief engineer's part price is OEM, which is the parts purchased by the entire vehicle company. The surveyed by the reporter, with almost no price changes, refers to the spare parts in the automotive service market. .
Automobile accessories are generally divided into two categories, one of which is the production of components for the assembly of automobiles for the production of complete vehicles. This part of the components has been declining in recent years, and it is proportional to the price of the entire vehicle.
Generally, in the price structure of the entire vehicle, parts and components account for about 70% of the total. Dong Jianping, deputy director of Beijing Hyundai Motor's procurement division, said that many of the reductions in vehicle prices have been achieved through the reduction of parts prices. Sometimes, in order to meet the price cuts of vehicle companies and reduce costs, some vehicle companies have even forced component companies to lower prices.
The price of parts and components is also affected by tariffs and exchange rates to a certain extent. The increase of tariffs and the instability of exchange rates will drive up auto parts prices. At present, the price reduction of domestic cars is largely due to the increase in the proportion of domestic production. After a new foreign model is introduced, it is limited to the national 40% tax rate, so vehicle manufacturers will gradually implement localized parts and components. Dong Jianping said that at present, Sonata and Elantra of Beijing Hyundai Production have reached a localization ratio of around 70%. Most parts and components purchases come from the surrounding areas of Beijing, so vehicle prices can decline.
Dong Jianping said that the price of spare parts has also been affected by the rise and fall in raw material prices, such as international and domestic steel prices. There is fierce competition in the parts and components industry, which will also lead to a drop in prices. For example, after the completion of the Beijing Hyundai Motor Project, it attracted a group of Korean-owned parts and components companies to invest and build factories in Beijing. Meanwhile, domestic parts and components companies are also active. Participate in the vehicle support.
The price of accessories in the market did not change much. Parts in the automotive service market had original parts and non-original parts. Parts of parts purchased by automobile companies entered special service shops of 4S shops and companies. The prices surveyed by reporters did not change. This is part of the spare parts. Zhao Yan said that the price of spare parts in the market is mainly affected by the relationship between supply and demand. If the original parts are expensive, consumers can also choose other spare parts, but the quality of these parts is not recognized by consumers.
Why is the price of whole vehicles lowered and the original parts have not been lowered? The main reason is that most of the parts and components companies are supporting companies of automakers. Most of the profits of the parts and components companies are also from the procurement of automakers, not market retail sales. Therefore, the price of spare parts in the automotive service market has risen and gone, and the direct impact on parts and components companies is not significant.
At the same time, the price of auto parts and the rise and fall of gasoline prices have little impact on the consumers of cars. Hao Dianying, deputy general manager of the Northern Automobile Trading Market, said in an interview with this reporter that most of the current car buyers are When buying a new car for the first time, their concept of cost of use is not very clear. Some surveys have shown that the current car buyers in China mainly consider factors such as price and appearance, while the price of accessories is hardly considered. Since there is no market pressure, auto manufacturers will certainly not give up this huge source of profits.
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