The rapid rise of domestic smart phones reached 130 million units in the first half of the year

With the rapid development of electronic information technology and mobile Internet, smart mobile phones have become a key entry point for the Internet business, an important innovation platform, and an important carrier for information consumption. In recent years, China's mobile phone industry has grasped the opportunity of the transformation and upgrading of traditional mobile phones to smart phones. The production and sales volume of smart phones has leapt to the top in the world. In the first half of the year, sales of domestic branded smart phones reached 130 million units, an increase of 115% from the same period in 2012, and accounted for more than 60% of the domestic smartphone market. Lenovo, Yulong, Huawei, and ZTE entered the domestic market with the top five smartphone sales. With the rapid advancement of China's informatization construction, information consumption is booming, and people’s demand for smart phones has become increasingly strong and has become a hot spot in the market. The domestic brands of smart phone companies are struggling with their internal strength, and their ability to independently innovate has been continuously enhanced, and smart phone products that meet the national conditions and meet market demands have been actively launched. Telecommunication operators have expanded their markets through mass customization, group purchases, call subsidies, and contract purchases, which have effectively promoted the popularity of smart phones. The rapid emergence of mobile smart applications and services represented by instant messaging, audio and video, e-commerce, mobile internet, and mobile payment has driven the growth of the smart phone market. According to the forecast of China Electronic Information Industry Development Institute, 2013~2015 is the peak period for the replacement of smart phones in China. The accumulated sales for the three years will reach 2 trillion yuan, and the sales volume of the smart phone market in China will continue to maintain rapid growth. However, at the same time, the domestic smart phone companies' innovation capability needs to be improved, and the product profitability still has a big gap with the internationally renowned enterprises.