Recently, triangular tires have taken measures to enhance the competitiveness of enterprises.
The first is to expand the diversified market. Adjust the market layout, promote the development of emerging markets such as Russia, India, and Brazil; set up representative offices in Russia, actively contact and visit customers, and drive sales growth in the Russian market and surrounding areas. From January to October of 2011, it exported 600 million U.S. dollars, an increase of 41.4%, and its products spread over more than 160 countries and regions.
The second is to accelerate the pace of independent innovation. He took the lead in the tire industry in China and conducted research on topics such as smart tires, green tires, giant and super large-scale radial tires, and new technology for refining plastics, as well as scientific and technological achievements. The “one-time mixing and multi-machine open rubber processing technology†developed by independent research and innovation has improved the production efficiency by more than 30% and has reached the world’s leading level.
The third is to strengthen brand building. Actively participate in important exhibitions at home and abroad, such as the Las Vegas Tire Exhibition, Russia International Tire Exhibition, Canton Fair, etc., to display new products of the triangle brand; establish a service engineer team in the international market, increase the strength of global market visits, enhance on-site service levels, and enhance Customers' trust in the Triangle brand; deepening global cooperation, further consolidating the long-term strategic cooperation with multinational companies such as Caterpillar, and Delta branding in Caterpillar's 2010 Supplier Quality Award platinum medal.
The fourth is to insist on "green" development. For the first time in the tire industry put forward the "green manufacturing, low-carbon economy" concept, the use of environmentally friendly new materials to develop energy-saving environmentally friendly tires, with international advanced technology standards, environmental standards, products meet the EU REACH and other regulatory requirements.
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