Recently, FAW Mazda dealerships across the country have successively delivered the first batch of customers who booked Mazda6 Artez. After the Beijing Business Daily reporter visited the Beijing auto market, it was found that the May 7 listing, the price of 179,800-23,800 yuan Mazda6 Artez booking hot, has become a new growth point for each 4S store performance, dealers generally on the car The market outlook expresses full confidence.
It is understood that many FAW Mazda 4S stores, including Borui Xiangda, have recently launched the Mazda6 Attz test drive and other activities, many consumers immediately decided to place an order after deep experience. “The current order is very good, especially for some old users of Mazda6, and the acceptance of Artz is very high.†The marketing manager of a 4S shop revealed that many of the first batch of users who subscribed to the car were old customers. "As long as you understand this car, accept is not a problem."
Many dealers predict that with the launch of various publicity activities after the listing, more and more consumers will understand and accept Artz, "it is expected to gradually increase in July and August." It is widely expected that Artez will account for more than 20% of total store sales in the second half of this year. It is particularly worth mentioning that the 20% sales of Artez are all new.
According to the information, Mazda6 is the flagship model of Mazda's new generation of products, and the outstanding technology of Chuangchi Blue Sky Technology and Soul Design. It covers almost all of Mazda's top-notch technologies and promotes “ride and pleasure†to a higher level. The new perspective shows the joyful realm of “free moving, one person and one personâ€. The Mazda6 Artes has launched a total of five models in seven colors, each equipped with 2.5-liter and 2.0-liter Chuangchi blue sky engines. The maximum torque of these two engines is the largest in the same level of natural intake engines. The Mazda6 Attz has the highest 13:1 high compression ratio, which is 15% better fuel economy and torque than the traditional naturally aspirated engine. The Mazda6 Artz is highly dynamic and the fuel consumption is also unimaginably low. The 2.5-kilometer model has a minimum fuel consumption of only 6.9 liters in the 100-kilometer range and only 6.3 liters in the 2.0-liter model.
As an epoch-making pioneer product, Mazda6 Atez solves three contradictions in the automobile manufacturing process: it realizes the double breakthrough of the modeling space, the dynamic shape and the wide and comfortable driving space, and the dual optimization of power consumption; Enhance, the driving and control environment of the people and the whole speed domain are comfortable and comfortable. At the same time, it has five-star safety performance superior to the same level and superior to the same level of luxury technology equipment. Market participants predict that Mazda6 Artz is expected to rewrite consumer perceptions of car habits.
Tian Qingjiu, deputy general manager of FAW Mazda Automobile Sales Co., Ltd. said, "FAW Mazda has two major goals: First, it is the first in the segment of the sports car segment; second, the strategic goal of achieving brand up through star products." It can be seen that with the listing and sales of Artez, the goal of FAW Mazda is becoming a reality.
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