Beijing Fighting Mission: The Last Madness in Asia

The application procedure for the shake number car has not yet been released, and the rent-seeking behavior of the number plate market has already occurred. December 26, Beijing Tiantongyuan. Beijing’s largest auto trading center, the Asian Games Village Auto Market (hereinafter referred to as “Asian City”), has not become an empty shell after experiencing the crazy “mopping-up” on December 23. There are still people here, there are still cars, and cars that can get a Beijing license.

“Is there a car is not a problem? The key is whether or not you can apply for a Beijing license!” said Liu Wei, a sales consultant for Beijing Shunchangkai Automobile Sales Co., Ltd., pointing to a reporter who is not new to Wei Zhi, saying that as long as it can be based on the original price of the new car. Plus 15,000 yuan, he will be able to help you get a December 23 car purchase invoice, to report to the agency for the record.

According to the "Beijing Traffic Improvement Measures" issued by the Beijing Municipal Government on December 23, from 2011, Beijing will implement the purchase of one car per driver and allocate the vehicle index by means of a trombone, with an average of 20,000 per month. 88% of the initiatives. The New Deal specifically pointed out that from December 24 onwards, new cars need to participate in Yao Yao application indicators.

Instead of shaking hands and getting a Beijing license directly, it is extremely tempting for users who missed the peak of buying on December 23. Within a short period of half an hour, there were three car buyers who were sitting beside Liu Wei, and Liu Wei’s “up-to-date” indicator was no more than five.

“You don’t ask us how to get the on-licensing indicator for the store. I assure you that as long as you hand over the full deposit to me, I will not give you a ping-pong ticket to Beijing.” Liu Wei said deliberately. The sound is very loud. In the currently quiet Asian city, there are not enough car sales consultants like Liu Wei.

One hundred thousand nights of water injection

On the evening of December 23, how many cars did Beijing sell? This figure is still a mystery in the industry so far, and perhaps no one can ever make it clear.

Some people accept 200 orders per 4S shop. There are a total of 800 4S stores in the capital. It is estimated that 160,000 vehicles will be sold each day. Some people will estimate according to the maximum number of 421 units in a single store and a minimum of ten units, and determine that day in Beijing City. The number of cars sold should be above 100,000. However, the car sales consultants who are actually in the middle of hearing these numbers do not take it for granted.

“How many vehicles are sold is only clear to oneself.” Mao Zelong, sales manager of Beijing Tonghua Industrial Automotive Trading Co., Ltd., told reporters that they were very tangled up on the day they did not accept customer orders. “After the policy came out, the company’s owner called and could accept the order for filing. So we accepted more than a dozen cars; in the evening, the boss said that they could not take orders, so we stopped again and waited. In the evening, the boss again He said that he could take orders and then sell a few more cars. It was repeated several times and he did not sell all the cars in the shop.”

Since Beijing account participation is relatively simple in the future, so on the 24th and 25th two days, the reporter visited a number of dealers and found that most of the cars that were rushed before the deadline were Beijing-based personnel of foreign accounts.

According to Mao Zelong's inference, the boss called several times to change the order, it is likely that the company's "communication" with the relevant parties did not do a good job, can not guarantee that the received orders can be all on the board to record the deal, so that night, the store The sales performance is not as brilliant as other legendary stores.

“According to the situation I know, there was a case in which one store sold 100 cars that day, and the number went up again.” Mao Zelong whispered to the reporter and said that many dealers were on the purchase invoices on the 23rd night. Only write the date and the name of the car, do not write the name of the car purchaser, open a lot of orders, and wait to make a fortune in the transitional period when the policy has not yet landed.

"They obviously got the news ahead of time, and they prepared and prepared for every aspect. It was said that the vehicle management department had already noticed these phenomena. They plan to verify orders by phone calls within two days, but if both parties How can verification play a good role in playing well in advance?” Mao Zelong looked at his colleagues in the “Buying a car on the Beijing brand” not far away, and told some reporters slyly, “The relationship between them is very hard.”

Fried cars such as real estate

“The policy of restricting purchases has just been released. There is a car in their home!” Ms. Ye, who has been playing with her dealers for a one-month increase in the issue of fare increase, did not follow suit on the evening of the 23rd but was rather angry.

“A month ago, they said that they did not have a car. They wanted to increase the price. On the 23rd day, they suddenly called and said that there was a car. But the price for the increase was even higher. This is an unclear “reluctant seller”! It took three years in the real estate industry. Ms. Ye found that the doorway where the developers sold their goods and was reluctant to sell was learned by the seller. Of course, she did not buy it. Some dealers revealed to reporters that in order to create spurious buying scams, many dealers hired a number of car care workers on 22 and 23 days to pretend to do the formalities.

"I just waited for the Yaohao to buy a car, and driving in the car later would save a lot of money." Miss Ye's idea seems to be a fantasy in Liu Wei. "A shake is like a winning lottery ticket. If you don't have a relationship, it's hard to say when it will be your turn to win the bid."

Although the purchase restriction policy has just been issued for three days, Liu Wei has already regarded the interest brought by the policy as “clear and clear”: “Every month, 20,000 vehicles, 88% of individuals account for 17,600 vehicles, including used car sales. There are also some companies that have a great deal of magic that must use cars. People will not apply through the relationship in the name of individuals."

In Liu Wei’s marketing language, the rich can always use money to ensure the success of the Yaohao. Ordinary people wait for the winning time of Yao’s at least two years. Under such time and cost, they now spend more than 10,000 yuan to buy one. The car that can go to Beijing is a particularly "reasonable" thing.

"Before maybe the 4S shop sells the Beijing brand car, a brand sells more than 50,000 yuan, and now it only takes more than 10,000 yuan, you think about it!” Liu Wei, the emotion is still a little emotional, big In the Asia City Exhibition Hall, only the dealers including him who have “resources” in their hands hold the “right to speak”. Other colleagues are watching the car and watching the people in the exchange speak no words.

Now, for dealers, there is a car that is not worth envy; a car with a Beijing brand is a skill, which at least proves that in the industry reshuffle movement in the coming year, the latter will have a background and resources to laugh. In the end.

“They can make a profit of tens of thousands of dollars selling a car. The previous industry standard was that the gross profit of a car was a few hundred dollars.” An unnamed dealer told reporters that these resources The dealer made a fortune through the policy of the east wind.

Car sales consultants are also confused about the future

Liu Wei's marketing language is very inflammatory, but the car-watcher next to him is not impulsive to go to the bank to raise money to buy a car. "There is a company in front of it saying that it costs more than 5,000 yuan to sell and it can also be on the Beijing brand. When I compare it, I fear that I will give them the deposit. Their shop suddenly closes. I can't find people who can't get the car. Losing tens of thousands of blocks?” When the car was no longer to be decided by the market, Mr. Li, who had not taken the last train, took several trips back and forth in the Asian city hall, and he had always weighed the balance between car risk and time cost. weight.

Mr. Li’s concerns were not unfounded. At the dealers he had inquired about, some of the sales consultants changed their theory and urged Mr. Li not to follow the question of buying a car.

"If the government announces the Yaohao application process, then make a decision. The price of the car will definitely drop next year. When you come to the place with a shake, you may buy a car. You may get a 20,000 or less and you can buy a good car. Now you Give them the money. If the license plate can't be handled, people will run away and lose."

Mr. Li does not see sincerity from the faces of different sales consultants, nor does he see deception. Buying or not buying is now a psychological battle between car buyers and different car buyers.

However, after five days, this contest will be transferred to dealerships. "The total amount of 20,000 vehicles per month is guaranteed. In the 20,000-odd competition, powerful dealers can still survive. Resource-rich dealers can even live a moist and fall. There is no background, no strength, sales of low-end models of dealers, the number of these stores may currently account for 1/3.” Mao Zelong told reporters.

Opposite to Mao Zelong's dealerships, a public car showroom has long been empty, with several mini-vehicle dealerships outside the showroom, and only a few “doors to the door”. The dealers who have mastered the Beijing brand resources are currently the most active people in the city, but their expectations for the future are not clear.

"From the announcement of the policy to the formal implementation of this transition period, everything is unclear and anything can happen." Liu Wei told reporters that he intends to release the "special" models in his hands and immediately release them. Long vacation, go home for the new year. As for the coming year of coming to the city of Brahmaputra, he does not know whether he will sell or sell cars.