Finding Targets One by One Breaks Down Yuchai's Sales in the First Quarter

Truck heavy truck 6K engine sales increased by 157% year-on-year; heavy road truck market share increased by 7.4%; highway light truck 4FA engine sales doubled; hybrid bus engine kept leading; overseas markets won large orders, sales increased by 60% year-on-year.

The above figures are the first quarterly transcripts handed over by Yuchai . From January to March, Yuchai had a total of 125,000 engines for production and sales, an increase of 35% over the same period of last year. Comparing the sales volume of commercial vehicles in the first quarter to a year-on-year increase of 22.85%, Yuchai’s increase was higher than that of the industry.

Yuchai invested 125,000 engines in production and sales, an increase of 35% over the same period of last year Yuchai invested 125,000 engines in production and sales, an increase of 35% over the same period of last year

Product innovation is a powerful force

At present, Yuchai has established four major product R&D bases, with a total investment of over one billion yuan in research and development, and more than 100 R&D projects each year. From the National One to the State Five engines, Yuchai has been leading the industry for 3 to 5 years. The total number of engines sold by Yuchai in 2014 was 7.5 times that of 1994, but the total particulate emissions did not increase.

In June 2011, Yuchai took the lead in the industry to develop the Euro VI standard diesel engine.

Euro VI Automotive Diesel Engine Euro VI Automotive Diesel Engine

In January 2017, Yuchai also announced the release of four high-end national six-engine products. The Yuchai Kokusai Engine's product plan is divided into light, medium and heavy three platforms, 6 series of 11 models, power coverage of 100 to 700 horsepower.

Yuchai focused on product and technology innovation, and three projects such as "Key Technology and Application for Low Noise Design of Diesel Engines" have won the second prize of the National Science and Technology Progress Award, and ranked first in Guangxi for the 11th consecutive year.

Adequate, leading ammunition, Yuchai won the favor of users!

Accurately grasp market opportunities

In addition to ensuring product leadership, sales growth cannot be separated from accurate market predictions.

Affected by the macroeconomic environment at home and abroad, the downward pressure on the overall demand for commercial vehicles and construction machinery still exists. Under the new situation, Yuchai adjusted its marketing strategy in a timely manner to provide road trucks, new energy buses, agricultural equipment, special vehicles, and ship electric power. Wait for the market to carry out strategic restructuring.

Faced with changes in market segment demand, Yuchai made pre-judgment ahead of schedule, setting the market breakthrough as five major aspects: 6×4 tractors, logistics vehicles, engineering trucks and related construction machinery, and the first-half of early-consumption consumer countries. , new energy and hybrid power.

Finding the target and breaking it one by one, Yuchai has won the market opportunity!

Ensure product delivery on time

In the face of soaring orders in the first quarter, Yuchai did not "lose chains" in product supply.

As for the difficulties in purchasing accessories, Yuchai sent its business leaders to the production line of parts and components manufacturers, and took forward measures such as docking and assisting suppliers to solve the problem of parts supply.

Faced with monthly orders, all Yuchai builders devoted themselves to complete orders for each customer on time and in good quality.

To ensure that orders are produced on time, Yuchai has gained market share!

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