On the morning of May 3, the signing ceremony of the “Beijing-Tianjin-Hebei Traffic and Broadcasting Union Strategic Cooperation Agreement†was held in Tianjin Digital Broadcasting Building. The three regional communications and broadcasting directors signed the alliance development document. Zhao Weidong, editor-in-chief of Beijing Radio and Television, director of Beijing People's Broadcasting Station, Yin Yongqing, deputy director of Tianjin Radio and Television, and Wang Chengshu, deputy editor-in-chief of Hebei Radio and Television, attended the event.
The establishment of the Beijing-Tianjin-Hebei Traffic and Broadcasting Union is the need to thoroughly implement the important speech of General Secretary Xi Jinping on the coordinated development of Beijing-Tianjin-Hebei and the strategic deployment services of the Party Central Committee on the construction of the Xiong'an New District. The coordinated development of Beijing-Tianjin-Hebei is a new engine for China's economic growth, and transportation integration is a top priority. Beijing, Tianjin and Hebei have a geographical proximity, a close relationship, and a culture. The cooperation has broad prospects. Especially in the current coordinated development of Beijing-Tianjin-Hebei, the Beijing-Tianjin-Hebei traffic broadcast can form a strategic partnership, which is of great significance.
Zhao Weidong, director of the Beijing People's Broadcasting Station, said at the signing ceremony that the establishment of the Beijing-Tianjin-Hebei Traffic and Broadcasting Union is to further enhance the level of traffic information services for the three people and deepen the need for broadcasting companionship services. The Beijing-Tianjin-Hebei Traffic and Broadcasting Union will focus on the changes in the lifestyles of the three places, including the air-ground transport and the twin-city life, while providing three-dimensional traffic information services for the three travellers.
Wang Yongshu, deputy director of Tianjin Radio and Television Station Yin Yongqing and deputy editor-in-chief of Hebei Radio and Television, also expressed their respective media advantages and innovative program content and media operations based on regional characteristics.
Joint interviews between the three places to create an information channel From May to August this year, the Beijing-Tianjin-Hebei traffic radio will jointly conduct an interview and coverage activity around the “Beijing-Tianjin-Hebei traffic integrationâ€. The three regional traffic radio reporters will form a joint report group, and the soldiers will be divided into four roads to interview the progress and effectiveness of “integration†in the fields of highway construction, passenger and cargo transportation, rail transit, civil aviation transportation, etc. Close to observe the “transport integration†and enter the next development. The stage requires a key breakthrough in the field and direction.
Traffic Information Network Strengthens News Sharing The Beijing-Tianjin-Hebei Traffic and Broadcasting Alliance will establish a more mature workflow for traffic information collection and integration. According to the travel rules of the three people, the time will be broadcasted in a unified manner, and the listening habits of the audience will be cultivated; the best information release form and communication channels will be explored, and the emergency response will be quickly responded to and the emergency guidance will be issued. The Beijing-Tianjin-Hebei three-way traffic broadcasting alliance information will become an authoritative and credible information dissemination channel for people to travel.
The new technology is helping to build a new mainstream media. The mobile Internet is becoming an important starting point for media strategic transformation and integration development. The Beijing-Tianjin-Hebei traffic radio will also use new technology to spread content, information exchange, media operation strategies, etc. We will establish more comprehensive and in-depth cooperation and build a model for cooperation in regional broadcast media.
A total of branded programs to spread the three cultures at the signing ceremony also broadcast a cultural broadcast program jointly produced by the three places, Beijing School Culture, Jinmen Culture and Yanzhao Culture will become inexhaustible content resources of the three places. The cultural resources of the Beijing-Tianjin-Hebei region are rich and diverse, and the development of the cultural industry has its own advantages. The joint production of the three places will co-ordinate the cultural resources of the three places and create a cultural symbol of the Beijing-Tianjin-Hebei regional traffic broadcasting alliance.
The establishment of the three-way traffic broadcasting alliance will create a "mobile Beijing-Tianjin-Hebei" and further strengthen the social influence and social mobilization of the three stations in Beijing-Tianjin-Hebei.
The Beijing-Tianjin-Hebei radio media practitioners who participated in the signing ceremony also visited the central kitchen of the media platform “Jinyunâ€.
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