In 3 hours and 28 minutes, 205 cars were sold out. Not long ago, Smart was the fastest domestic car sales record set by Taobao. Geely Automobile Group also reported that it intends to cooperate with Alibaba. As soon as next year, consumers can purchase Geely’s automotive products online. Overnight, online shopping cars seem to have become the mainstream of future sales, auto manufacturers have begun to set up online 4S stores, beach online market. However, the survey results of questionnaires distributed by reporters via the Internet and 4S stores found that online sales were only recognized by 2 adults.
“After a half-day of online shopping, consumers still need to go to the 4S shop to mention the car. Although there are also vehicle sales on the site, who is behind the business? Can the car be delivered to the front door after payment? Where does after-sales maintenance go?†The netizen who accepted the survey as “San Ji Dao He†explained that he did not agree with the reasons for selling on-line, and this Mr.’s statement represents that 80% of them did not agree with the concerns of online car buyers.
The boss of a local 4S shop who did not want to be named stated that as a "big piece" of consumer goods, consumers must be more cautious when buying a car. The online shopping car is difficult to make consumers face to face observation of goods, test drive is even more difficult to talk about. In this way, just buying orders online, I am afraid that consumer psychology will have doubts. If you want to dispel doubts, you can only go to the 4S shop to experience the field, but this way, placing orders online is much more effective.
The reporter found on a shopping website that the recent transaction records of multiple models were all zero, and the description of each car was also marked with a clear font below. “Please go to the franchise to pay for and pick up the car!â€
It is understood that, in fact, the so-called online purchases given by most car manufacturers are simply clicking on the mouse after entering names, telephone numbers, and related information. Further, at the most, they are paying a few hundred yuan in nominal deposits. Consumers still need to go to the 4S shop to handle the relevant formalities, and the network can't achieve real transactions.
In addition, among the survey respondents, there is a person in charge of the logistics company revealed that from the current situation of domestic automotive transport logistics, mainly focused on the manufacturer's own logistics system and outsourced three-party logistics. There are no third-party logistics guarantee measures for large-scale commodity logistics and transportation in China. If the traditional owners take the initiative to mention home, this is consistent with the practice of the current 4S store, simply can not reflect the convenience of home delivery in the era of e-commerce.
“After a half-day of online shopping, consumers still need to go to the 4S shop to mention the car. Although there are also vehicle sales on the site, who is behind the business? Can the car be delivered to the front door after payment? Where does after-sales maintenance go?†The netizen who accepted the survey as “San Ji Dao He†explained that he did not agree with the reasons for selling on-line, and this Mr.’s statement represents that 80% of them did not agree with the concerns of online car buyers.
The boss of a local 4S shop who did not want to be named stated that as a "big piece" of consumer goods, consumers must be more cautious when buying a car. The online shopping car is difficult to make consumers face to face observation of goods, test drive is even more difficult to talk about. In this way, just buying orders online, I am afraid that consumer psychology will have doubts. If you want to dispel doubts, you can only go to the 4S shop to experience the field, but this way, placing orders online is much more effective.
The reporter found on a shopping website that the recent transaction records of multiple models were all zero, and the description of each car was also marked with a clear font below. “Please go to the franchise to pay for and pick up the car!â€
It is understood that, in fact, the so-called online purchases given by most car manufacturers are simply clicking on the mouse after entering names, telephone numbers, and related information. Further, at the most, they are paying a few hundred yuan in nominal deposits. Consumers still need to go to the 4S shop to handle the relevant formalities, and the network can't achieve real transactions.
In addition, among the survey respondents, there is a person in charge of the logistics company revealed that from the current situation of domestic automotive transport logistics, mainly focused on the manufacturer's own logistics system and outsourced three-party logistics. There are no third-party logistics guarantee measures for large-scale commodity logistics and transportation in China. If the traditional owners take the initiative to mention home, this is consistent with the practice of the current 4S store, simply can not reflect the convenience of home delivery in the era of e-commerce.
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