Recently, Shi Lishan, deputy director of the New Energy and Renewable Energy Division of the National Energy Administration, said that the production capacity of the domestic fan manufacturing industry should be considered in the international market. . After 2010, with the gradual release of new energy policies in various countries, the international market demand will be three to four times that of China. China's wind turbine manufacturers must look globally, participate in international competition, and be ready to “go globalâ€.
In this connection, the reporter interviewed Wu Gang, chairman of Goldwind Technologies, and asked him to talk about the forward-looking topic of China's manufacturing and export of wind turbines.
Excessive capacity or not should be considered in an international perspective. Reporter: If export is taken into consideration, then there is a need to rethink the domestic surplus of wind turbines. Nowadays, all countries in the world are making great efforts to develop new energy. Wind power is one of the important ones. Therefore, even if there is excess domestic production capacity in the next few years, it can be digested through exports. Do you agree with this view?
WISCO: Global warming and future economic development trends have determined that the world’s demand for renewable energy will only increase. From a long-term point of view, domestic wind turbine manufacturing capacity does not remain. The current problem is that domestic wind turbine manufacturing has long focused on industrialization, but it lacks basic research, especially the lack of "soft power" in testing, testing, and consulting. As a result, it has caused price failures and quality problems.
Nowadays, the markets of developed countries are already very standardized. To enter the United States or even countries like India, wind turbine certification is required. China's wind turbines entering the international market need to further optimize the adjustment of technology. There are many lessons to be done.
For example, in the design of grid standards, wind turbine certification standards, and the appearance of wind turbines, Chinese companies need to devote more energy.
Reporter: Do you agree with the statement that more than 70 complete machine manufacturers, more than 100 parts and components companies, and fan production capacity have been surplus? Capacity and export are actually a very relevant topic. If you consider exporting, even if there is a surplus of domestic turbine manufacturing capacity, we can also use the international market to consume this part of the excess capacity. Do you agree with this statement? In addition, if the market competition does not reach a certain degree of intensity, then in May this year, the price of wind turbines tendered by Hebei Goldwind will be reduced by 15%.
WISCO: I haven’t seriously studied this yet. China is very big. Each province has its own business. Before the prototype is made to market, the company will not do too much publicity. My feeling is a bit hot. There are no necessary technical and quality thresholds for entering the market in China. The development of the current market is not yet well-balanced. The grid lags behind and the number of manufacturers is relatively high.
The reason for the declining price of wind turbines is complicated, and one of the reasons is that competition is fierce. Another reason is that since the price of raw materials fell last year, the output of various companies has also been gradually reduced.
Large-scale entry into the international market within five years Reporter: Although large-scale domestic wind turbine manufacturers have gradually passed the licensing production phase through technical cooperation, holding, etc., the process of truly absorbing foreign technologies and eventually forming an independent design is still a long one. For Goldwind, Huarui, and Dongqi, this may be a common problem. Under such circumstances, isn't it still too early to say that domestic turbine manufacturing is going global?
WISCO: It's too late. Goldwind has been doing independent research and development for a long time. The 3MW wind turbine developed and designed completely independently during the year will have to go offline. According to the law of “going out†of domestic enterprises, enterprises like Huawei and Haier will usually take 3 to 5 years to go abroad. If the domestic wind turbine manufacturers start to go out in 2010, they will really stand in the international arena, at least until 2015, so it is time to consider it.
"Going out" is a systematic project that requires the internationalization of products, markets, technologies, talents and capital. For Goldwind, it cannot be said that we have these conditions now, and we still lack the product certification and the international legal system.
In the way of going out, we can consider various internationalization roads. We can consider joint ventures or consider setting up factories abroad. After we acquired VENSYS, we encouraged it to produce in Germany. Before that, VENSYS was a pure design company. Now that we have bought a plant for it, starting this year, it will formally manufacture 1.5MW and 2.5MW turbines in Germany, with an annual production capacity of about 100 units, mainly exported to Europe, and now VENSYSY's complete after-sales service team. It has also been formed. As for which specific export method to adopt, we must study according to the specific conditions of different countries. We are also considering this issue.
Reporter: How far do you think China's wind turbine manufacturing is going to go out in large scale? When can we account for 20% of the global market share?
WISCO: I don’t think it will be too far away. The Chinese people’s current thinking is more liberating and they dare to think like this. This will bring risks to the company, but on the other hand, it will allow companies to stand out in the international market faster.
I expect that such companies will emerge in the next three years. China's wind turbine manufacturing accounts for 20% of the global wind turbine market, and this goal may be reached in five years. In the next 3 to 5 years, domestic first-line wind turbine manufacturers will enter the international market, and will achieve the goal of globalization by merging some small wind turbine manufacturing companies.
We must stand before we can go out. Reporter: Going out, what qualities do Chinese domestic wind turbine manufacturers need? What kind of support does the state need in terms of policies?
WISCO: First of all, we must strengthen basic research,
Normative research can only be discussed after going domestic and becoming bigger and stronger.
Reporter: When do you think that the time for China's wind turbine manufacturing to “go out†will be considered mature? Is it possible for us to have export conditions after our cost-effectiveness is higher than that of foreign wind turbines?
WISCO: Not exactly that. Different countries have different requirements for product performance. Countries with more mature fan manufacturers have higher requirements for wind turbines, such as Europe, the United States, and India. Even if we sign a contract and send the equipment out, it cannot be a success on behalf of the internationalization. It also depends on user feedback to see whether it can meet the local grid standards.
Now that China's wind turbines have entered the international market to accept product certification from the host country, foreign wind turbines do not have such unified certification to enter the Chinese market, so we are very passive. We hope that in the future domestic certification can be mutually recognized with international certification, which means that domestic wind turbine exports will no longer need to undergo foreign certification at the appointed time, thus eliminating one intermediate link.
At present, domestic certification organizations have high quality, but may lack some experience for a while, but they are eating 100 meals and all fans must be contacted. Therefore, future experience will be more and more abundant.
Reporter: At present, domestic fan prices are nearly 20% to 30% cheaper than foreign ones. Is this price difference likely to continue in the international market competition? After the domestic wind turbine manufacturing enterprises to fight in the international market, the cost is not the biggest advantage? What is Goldwind's pricing strategy?
WISCO: This is not necessarily. This is related to the marketing strategy of the company. Some companies tend to sell at low prices, and some companies will consider it comprehensively.
It is not enough to rely solely on costs, but also to rely on services, efficiency and other indicators to compete.
Goldwind’s pricing strategy is not yet easily revealed. Our cost advantage is mainly reflected in the design, such as variable current technology, pitch technology, including motor technology, can effectively save costs.
Parts have a prerequisite for export conditions Reporter: Throughout the past three years of relevant information, I have found several interesting places. First of all, these wind turbine manufacturing companies that have signed export contracts are mostly domestic second-tier manufacturers. What is the reason for the analysis? Why are similar contracts not so much for such front-line wind turbine manufacturers as Goldwind, Huarui, and Dongqi? Second, why are the export destinations more concentrated in the Americas than in Europe?
WISCO: It may be that the domestic development competition is more intense. Signing a contract does not mean that the contract can be implemented. Many of the companies I know have failed to implement the contract. Why not export to Europe may be a higher technical requirement for export to Europe.
Reporter: In the domestic large-scale export of fan manufacturing, the whole machine and parts industry, which has the advantage of export first? why?
WISCO: Export of parts and components should be easier because parts and components exports have been used in China under different climatic conditions, with an installed capacity of 12 million kilowatts. This can be seen by foreign purchasers.
Reporter: Last year, Goldwind already had six wind turbines exported to Cuba. As a leading company in the manufacture of Zhongfan, how will the golden wind's export phase of this game be laid out in its export strategy?
WISCO: As a listed company, it is still too much to disclose too much. I just want to say that talent, technology and sales routes are all very important. We started our talent pool three or four years ago. At present, the Goldwind R&D team has excellent talents from multinational companies such as Vestas, GE, Simenz and ABB. There are 14 doctors, more than 160 masters, and more than 100 people conduct technical exchanges in various countries every year. These are all preparing for internationalization.
Background links Export of wind turbines and components in recent years In September 2007, Huayi Wind Energy Development Co., Ltd. and Chile ECOINGENIEROS signed a strategic cooperation project in Beijing. Huayi exported 2 wind turbines to Chile for 9.988 million yuan.
In December 2007, at the National Alternative Energy Summit held in New York, Guangdong Mingyang Wind Power Technology Co., Ltd. and the well-known US wind power operator Green Hunt Group officially signed 72 cold (northern) 1.5MW pitch shifts. Doubly-fed constant-frequency grid-connected wind turbines exported to the United States.
In February 2008, 10 FL-1000 MW wind turbines developed and produced by Baoding Huide Wind Power Engineering Co., Ltd. were sent from Tianjin Port to the United States.
In September 2008, 11 sets of 1.5MW wind turbine rotor blades produced by Zhongfu Lianzhong Composite Materials Group Co., Ltd., Lianyungang Economic and Technological Development Zone, Jiangsu, China were shipped to and shipped from South America to Argentina via Lianyungang Port.
In November 2008, six wind turbines produced by Xinjiang Goldwind Technology were shipped to Cuba for a total value of RMB 45.99 million.
In July 2009, Zhejiang Yunda entered into a cooperation agreement with a wind power agent in Thailand. Yunda provided 25 sets of 800 kW bamboo bladed wind turbines for the Songkafu wind farm project in Thailand. The total contract value was nearly 100 million yuan.
In August 2009, China’s first 1.5 MW wind turbines exported to the United States were shipped from Jiangsu Changzhou Xinyu Wind Power Equipment Co., Ltd.
In this connection, the reporter interviewed Wu Gang, chairman of Goldwind Technologies, and asked him to talk about the forward-looking topic of China's manufacturing and export of wind turbines.
Excessive capacity or not should be considered in an international perspective. Reporter: If export is taken into consideration, then there is a need to rethink the domestic surplus of wind turbines. Nowadays, all countries in the world are making great efforts to develop new energy. Wind power is one of the important ones. Therefore, even if there is excess domestic production capacity in the next few years, it can be digested through exports. Do you agree with this view?
WISCO: Global warming and future economic development trends have determined that the world’s demand for renewable energy will only increase. From a long-term point of view, domestic wind turbine manufacturing capacity does not remain. The current problem is that domestic wind turbine manufacturing has long focused on industrialization, but it lacks basic research, especially the lack of "soft power" in testing, testing, and consulting. As a result, it has caused price failures and quality problems.
Nowadays, the markets of developed countries are already very standardized. To enter the United States or even countries like India, wind turbine certification is required. China's wind turbines entering the international market need to further optimize the adjustment of technology. There are many lessons to be done.
For example, in the design of grid standards, wind turbine certification standards, and the appearance of wind turbines, Chinese companies need to devote more energy.
Reporter: Do you agree with the statement that more than 70 complete machine manufacturers, more than 100 parts and components companies, and fan production capacity have been surplus? Capacity and export are actually a very relevant topic. If you consider exporting, even if there is a surplus of domestic turbine manufacturing capacity, we can also use the international market to consume this part of the excess capacity. Do you agree with this statement? In addition, if the market competition does not reach a certain degree of intensity, then in May this year, the price of wind turbines tendered by Hebei Goldwind will be reduced by 15%.
WISCO: I haven’t seriously studied this yet. China is very big. Each province has its own business. Before the prototype is made to market, the company will not do too much publicity. My feeling is a bit hot. There are no necessary technical and quality thresholds for entering the market in China. The development of the current market is not yet well-balanced. The grid lags behind and the number of manufacturers is relatively high.
The reason for the declining price of wind turbines is complicated, and one of the reasons is that competition is fierce. Another reason is that since the price of raw materials fell last year, the output of various companies has also been gradually reduced.
Large-scale entry into the international market within five years Reporter: Although large-scale domestic wind turbine manufacturers have gradually passed the licensing production phase through technical cooperation, holding, etc., the process of truly absorbing foreign technologies and eventually forming an independent design is still a long one. For Goldwind, Huarui, and Dongqi, this may be a common problem. Under such circumstances, isn't it still too early to say that domestic turbine manufacturing is going global?
WISCO: It's too late. Goldwind has been doing independent research and development for a long time. The 3MW wind turbine developed and designed completely independently during the year will have to go offline. According to the law of “going out†of domestic enterprises, enterprises like Huawei and Haier will usually take 3 to 5 years to go abroad. If the domestic wind turbine manufacturers start to go out in 2010, they will really stand in the international arena, at least until 2015, so it is time to consider it.
"Going out" is a systematic project that requires the internationalization of products, markets, technologies, talents and capital. For Goldwind, it cannot be said that we have these conditions now, and we still lack the product certification and the international legal system.
In the way of going out, we can consider various internationalization roads. We can consider joint ventures or consider setting up factories abroad. After we acquired VENSYS, we encouraged it to produce in Germany. Before that, VENSYS was a pure design company. Now that we have bought a plant for it, starting this year, it will formally manufacture 1.5MW and 2.5MW turbines in Germany, with an annual production capacity of about 100 units, mainly exported to Europe, and now VENSYSY's complete after-sales service team. It has also been formed. As for which specific export method to adopt, we must study according to the specific conditions of different countries. We are also considering this issue.
Reporter: How far do you think China's wind turbine manufacturing is going to go out in large scale? When can we account for 20% of the global market share?
WISCO: I don’t think it will be too far away. The Chinese people’s current thinking is more liberating and they dare to think like this. This will bring risks to the company, but on the other hand, it will allow companies to stand out in the international market faster.
I expect that such companies will emerge in the next three years. China's wind turbine manufacturing accounts for 20% of the global wind turbine market, and this goal may be reached in five years. In the next 3 to 5 years, domestic first-line wind turbine manufacturers will enter the international market, and will achieve the goal of globalization by merging some small wind turbine manufacturing companies.
We must stand before we can go out. Reporter: Going out, what qualities do Chinese domestic wind turbine manufacturers need? What kind of support does the state need in terms of policies?
WISCO: First of all, we must strengthen basic research,
Normative research can only be discussed after going domestic and becoming bigger and stronger.
Reporter: When do you think that the time for China's wind turbine manufacturing to “go out†will be considered mature? Is it possible for us to have export conditions after our cost-effectiveness is higher than that of foreign wind turbines?
WISCO: Not exactly that. Different countries have different requirements for product performance. Countries with more mature fan manufacturers have higher requirements for wind turbines, such as Europe, the United States, and India. Even if we sign a contract and send the equipment out, it cannot be a success on behalf of the internationalization. It also depends on user feedback to see whether it can meet the local grid standards.
Now that China's wind turbines have entered the international market to accept product certification from the host country, foreign wind turbines do not have such unified certification to enter the Chinese market, so we are very passive. We hope that in the future domestic certification can be mutually recognized with international certification, which means that domestic wind turbine exports will no longer need to undergo foreign certification at the appointed time, thus eliminating one intermediate link.
At present, domestic certification organizations have high quality, but may lack some experience for a while, but they are eating 100 meals and all fans must be contacted. Therefore, future experience will be more and more abundant.
Reporter: At present, domestic fan prices are nearly 20% to 30% cheaper than foreign ones. Is this price difference likely to continue in the international market competition? After the domestic wind turbine manufacturing enterprises to fight in the international market, the cost is not the biggest advantage? What is Goldwind's pricing strategy?
WISCO: This is not necessarily. This is related to the marketing strategy of the company. Some companies tend to sell at low prices, and some companies will consider it comprehensively.
It is not enough to rely solely on costs, but also to rely on services, efficiency and other indicators to compete.
Goldwind’s pricing strategy is not yet easily revealed. Our cost advantage is mainly reflected in the design, such as variable current technology, pitch technology, including motor technology, can effectively save costs.
Parts have a prerequisite for export conditions Reporter: Throughout the past three years of relevant information, I have found several interesting places. First of all, these wind turbine manufacturing companies that have signed export contracts are mostly domestic second-tier manufacturers. What is the reason for the analysis? Why are similar contracts not so much for such front-line wind turbine manufacturers as Goldwind, Huarui, and Dongqi? Second, why are the export destinations more concentrated in the Americas than in Europe?
WISCO: It may be that the domestic development competition is more intense. Signing a contract does not mean that the contract can be implemented. Many of the companies I know have failed to implement the contract. Why not export to Europe may be a higher technical requirement for export to Europe.
Reporter: In the domestic large-scale export of fan manufacturing, the whole machine and parts industry, which has the advantage of export first? why?
WISCO: Export of parts and components should be easier because parts and components exports have been used in China under different climatic conditions, with an installed capacity of 12 million kilowatts. This can be seen by foreign purchasers.
Reporter: Last year, Goldwind already had six wind turbines exported to Cuba. As a leading company in the manufacture of Zhongfan, how will the golden wind's export phase of this game be laid out in its export strategy?
WISCO: As a listed company, it is still too much to disclose too much. I just want to say that talent, technology and sales routes are all very important. We started our talent pool three or four years ago. At present, the Goldwind R&D team has excellent talents from multinational companies such as Vestas, GE, Simenz and ABB. There are 14 doctors, more than 160 masters, and more than 100 people conduct technical exchanges in various countries every year. These are all preparing for internationalization.
Background links Export of wind turbines and components in recent years In September 2007, Huayi Wind Energy Development Co., Ltd. and Chile ECOINGENIEROS signed a strategic cooperation project in Beijing. Huayi exported 2 wind turbines to Chile for 9.988 million yuan.
In December 2007, at the National Alternative Energy Summit held in New York, Guangdong Mingyang Wind Power Technology Co., Ltd. and the well-known US wind power operator Green Hunt Group officially signed 72 cold (northern) 1.5MW pitch shifts. Doubly-fed constant-frequency grid-connected wind turbines exported to the United States.
In February 2008, 10 FL-1000 MW wind turbines developed and produced by Baoding Huide Wind Power Engineering Co., Ltd. were sent from Tianjin Port to the United States.
In September 2008, 11 sets of 1.5MW wind turbine rotor blades produced by Zhongfu Lianzhong Composite Materials Group Co., Ltd., Lianyungang Economic and Technological Development Zone, Jiangsu, China were shipped to and shipped from South America to Argentina via Lianyungang Port.
In November 2008, six wind turbines produced by Xinjiang Goldwind Technology were shipped to Cuba for a total value of RMB 45.99 million.
In July 2009, Zhejiang Yunda entered into a cooperation agreement with a wind power agent in Thailand. Yunda provided 25 sets of 800 kW bamboo bladed wind turbines for the Songkafu wind farm project in Thailand. The total contract value was nearly 100 million yuan.
In August 2009, China’s first 1.5 MW wind turbines exported to the United States were shipped from Jiangsu Changzhou Xinyu Wind Power Equipment Co., Ltd.
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