The huge potential of the label market is very deep in the Asian printing market

With the development of the packaging industry, label printing has also shown great potential for development, especially in China where the financial crisis has taken a lead.

According to relevant statistics, by 2015, the total consumption of the Asian label printing market will account for 37% of the total consumption of the global label printing market.

At present, the per capita label consumption in the Chinese market is only equivalent to 10% of the European and American market, which also indicates that although the development space for label printing may not be 90%, it is also very large.

With the change of people's aesthetic consciousness, the label has also evolved from a single manifestation toward diversification, intelligence, and other high-end labels. However, a single printing method often fails to meet this demand, and combination printing has also emerged.

Combined printing, as the name suggests, is a processing method that combines various printing methods together with different post-processing techniques to produce finished or semi-finished products.

Each printing method has its own advantages and disadvantages. How to maximize the advantages of printing and reduce the impact of defects on printed products has become the hottest topic in label printing companies.

The primary label printing enterprises mainly use matt paper materials, and also have a small amount of BOPP, PVC materials, etc. Intermediate label companies should use materials with good smoothness and high coating strength to adapt to the process characteristics of color dots and large-area field printing. Coated paper and mirror coated paper are the most commonly used materials, and a small amount of thin film materials such as PE, PP, PET is also a commonly used material for mid-level label printing companies. The medium and high-level label printing enterprises mainly use high-grade paper materials, and the rest are film materials. Advanced label printing companies are mainly high-grade film and paper materials, accounting for about 50% each.

As for the application of new technologies, China still has a large gap compared to Western developed countries. In particular, the United States, known as the "Flexographic Kingdom", flexographic equipment accounted for more than 90%; Europe is more than 60% flexo printing, and the proportion has increased; and China is still dominated by the letter, flexo only Emerging forces.

The lag of the equipment directly leads to the backwardness of the process. For example, high-end labels such as combination printing, in-film labels, and multilayer labels all have much room for development.

Grasping digital opportunities Color digital label printing technology is now an indispensable printing process for label variable information printing. The speed of development of the label digital printing market is indeed blazing new trails, and the trend of label digitization is to give digital printing performance to traditional printing, and to use digital printing technology to realize digital printing labels.

As the production volume gradually decreases, the delivery cycle gradually becomes shorter, more personalized information becomes available, and the “short-run” trend of label printing becomes more and more obvious. These are the driving forces behind the digitization of labels.

Technologies related to digitalization of label production include digital file transfer, job definition and description formats, digital platemaking technology, digital direct drive technology, digital proofing technology, and production control, color registration control, and management information systems. Globally important label exhibitions also reflect the development and changes of the above technologies.

Given the main functions of carrying information, identifying products, describing content, detailing components, and transporting goods, the development of the label industry always seems to be inseparable from the content and appearance, but more and more attention has recently been focused on smart labels.

Imagine that tags can be monitored and tracked by computers, can automate logistics, show whether products are damaged or spoiled, monitor temperature changes, help with asset management and return control, and provide a way to identify products... This is not a fancy thing, it just takes time Completed, in fact, the application of RFID technology has already announced a major breakthrough in the localization of smart labels.

The RFID industry in China has developed rapidly in recent years and has gradually formed a more complete RFID industry chain.

In 2009, the output value reached 8.51 billion yuan, a year-on-year increase of 29.3%. Although starting with the introduction of technology, a complete RFID industry chain has gradually taken shape in China. The industrial chain covers the formulation of standards, the design and manufacture of RFID chips and antennas, and the integration and packaging of tags, and the construction of systems and data management software platforms. , application system development and many other aspects.

Packaging, paper and anti-counterfeit printing will surely be affected by RFID technology in the next few years. However, there are still some problems such as backwardness of key technologies, imperfections of standard systems, and lagging of overall domain planning.

RFID tags give new life to traditional printing, highlighting the importance of modern electronic technology in the printing industry. This opportunity also requires the printing company to grasp.