China Pickup Targets New Opportunities


Picking up pickups, the Chinese market is hard to hide. Due to policy restrictions, high oil prices and traditional consumer attitudes, and other factors, as an international market with unlimited scenery, and car rivalry models, pickups in China is only a "non-mainstream" edge models. In recent years, with the upgrading of the performance of pickup trucks , especially the diversification of people’s living needs, and the maturity of consumer psychology and the shift in consumer awareness, the characteristics of pickups, iphones, and cards have also been favored by consumers and herald the arrival of pickups. To the third consumer wave.

Pickup development faces new opportunities

At the end of October, the first China Pickup Culture Festival with the theme of "technology, fashion, and a new realm" was held in Boao, Hainan and promoted industrial upgrading. It fully revealed the new opportunities for the development of Chinese pickup trucks - the arrival of the third wave of consumption. At the festival, Great Wall Motor also released the "China Pickup White Paper" to consumers across the country, which fills the gap in the Chinese pickup culture.

China's pickup spending has experienced three waves. The first wave of consumption started from the birth of domestic pickups in the mid to late 1980s. It was mainly economic and practical. The second wave of consumption was based on reliability and durability in the 1990s. The arrival of the third wave of Chinese pickup truck consumption is becoming a new opportunity for the development of domestic pickup trucks. In 2007, the listing of high-performance pickups represented by Great Wall Fengjun released the needs of some consumers. Its “fashion” and “technology” features were widely recognized.

Great Wall promotes pickup industry upgrade

With the arrival of the third wave of consumer pickup trucks featuring fashion technology, the Great Wall, the leading company in the industry, took the lead. While continuing to expand its market share in the economic pickup market, it began to advance into the high-end pickup market and launched the Great Wall Wind in 2007. Jun Wei is worried that in the past three years, Great Wall Motor has always been making great strides in the high-end pickup market. At the same time, the Great Wall is still constantly working to improve pickup technology and improve product performance, and tries to promote the upgrading of the pickup industry by popularizing the pickup culture.

This constant effort also brought great returns to the Great Wall. From 1998 to the present, the domestic industry has maintained a number of market share, product variety, export volume, market retention, etc. for 11 consecutive years, and has uniquely defeated international brand myths, winning the right to speak for the Chinese pickup truck in the world. In particular, the Great Wall has always been at the forefront of Chinese pickup trucks in terms of technological innovation, category development, brand management, and market development. "As a leader in the pickup industry, Great Wall has the responsibility and obligation to promote the development of the pickup industry and lead the arrival of a new wave of pickup trucks," said Liu Tongfu, marketing director of Great Wall Motor Sales Co., Ltd.

The Great Wall Fengjun performing stunts at the China Pickup Culture Festival is the culmination of the Great Wall leading the third consumer wave. Feng Jun equipped with the electric control high-pressure common-rail diesel “Intellectual Fuel Economy” (INTEC) engine jointly developed by the Great Wall and Germany’s Bosch. The fuel consumption per 100 km is 5.9L. Its performance is currently the leading domestic pickup truck. In addition, Feng Chun exceeds 1.2 times the same level of driving space, a unique independent helical spring front suspension, 1.68 meters longest cargo compartment, all in the high-end pickup in the creation of many records. At the same time, the vehicle is equipped with advanced four-wheel-drive system - BorgWarner ( BorgWarner ) electronic control transfer device, shifting gear during the road, can adapt to a variety of complex road conditions around the clock, greatly improving the off-road capability.

At present, the value of the multifunctionality of pickup trucks has become increasingly prominent. At the same time, consumer awareness has gradually matured and pickup truck manufacturers have followed the trend and boldly innovated. These have further contributed to the upgrading of pickup trucks. According to the analysis in the industry, driven by Great Wall Fengjun , domestic pickup manufacturers will devote more efforts to the research and development of technology-based fashion products, which will inevitably drive the industrial upgrading of the entire pickup industry and promote the prosperity of the pickup market under new opportunities.

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