"Dabeiqi" is integrating others or integrating itself


On May 21, a good day that might have been expected by BAIC turned into a disappointing day.

On this day, Changfeng Automobile, which has been the focus of public opinion for a year, has finally completed important cooperation matters. However, the other protagonist of the cooperation is not Beiqi, which has a very high reputation. This means that once again this company trying to reconstruct a 100 billion yuan carrier by restructuring has once again disrupted the original plan.

Excited media broke the news that a negotiation team of Beijing Automotive Industry Holding Group in Hunan this month also made final efforts for the acquisition of Hunan Changfeng, and BAIC has even expressed “very angry” in order to render BAIC's loss.

The reason for saying "again" was the previous failure of Beiqi's reorganization of the Southeast Motor Project. With fewer and fewer suitable companies, people will inevitably shake the ultimate realization of Beiqin's goal of building a one hundred billion yuan enterprise in 2009.

Earlier, people's high attention to this goal was due to various signs that this is a task that must be accomplished. Regarding the Beijing Municipal Government, “In the coming year, Beijing will increase its efforts to adjust and reorganize, and to complete more than five corporate restructuring projects in the electronic information industry, automotive industry, and bio-pharmaceutical industries, and cultivate hundreds of billions of yuan in core competitiveness. "The big corporations and large corporations" have high expectations for Beiqi. They are also the competition between Beiqi and GAC in the seats, or the build-up of autonomous models that have to be sent out, etc., and more importantly, they are generally considered at this time. The best time for BAIC to expand overseas is because "the internal adjustment of BAIC Group has been completed."

This statement caused a discussion in the editorial department of "Car Watch". Is foreign restructuring really so urgent and necessary for Beiqi? In the competition with Guangzhou Automobile, what is the short board of Beijing Auto? Is it a Changfeng or a Southeast? Can scale determine the ultimate success or failure of the company? The interior of Beiqi has really been adjusted. Has it only left foreign expansion?

Of course, Xu Heyi quickly figured out the kind of decisive nature of the ownership relationship between Beiqi Automobile and its automakers, and made people aware of the strength and strength of the leading group that this tough leader has, and the global vision of its selection talents is also low. some. But this may be only the first step in internal adjustment. Although it is impossible to fully appreciate the true long-term plan of the entrepreneur, he also believes that the media's detailed reports cannot completely depict the company's blueprint, but they still have to put forward their own opinions.

In fact, compared to other competitors, Beiqi’s internal passenger car resources are undeniable: Beijing Benz, Beijing Hyundai, Beijing Automotive and its own brands are doing, but none of them has the same market impact as Guangzhou Honda and Guangzhou Toyota. This is probably the crux of power and profitability. Although Guangzhou Automobile's sales lag far behind the top three, it has a considerable profit. This can be regarded as an anti-evidence for scale winning. Not only Beijing Auto, but also the surging tide of consolidation in the country, has made governments and many companies eager to try. Originally, enterprises with small-scaled enterprises were in crisis and seemed to not take the initiative to integrate other people. I am afraid that soon people will become the object of integration. The topic of “strengthening” and “getting bigger” that had been controversial many years ago has now become an unresolved issue.

Think about the real cause of encouraging integration, nothing more than reduce the waste of resources and enhance the ability of enterprises to resist risks. However, if more and more resources are put together, they do not produce the best contribution to the enterprise. This is actually a waste.

Beiqi, which has the commercial vehicle resources that rivals admired, on the one hand, consolidates its advantages, and on the other hand, it integrates internal passenger car projects to maximize its energy and contributes to “Dabeiqi”. As for foreign integration, it is still a revelation.


View related topics: China's auto industry recommence mergers and acquisitions wave


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