Dongfeng Citroen Ranked Top in 2014 JDPower

August 28, 2014 J. D. The Power China Sales Satisfaction Index (SSI) Awards Ceremony was held in Chengdu. J. D. Mr. Finbarr O'Neill, President of Power, presented the China Sales Satisfaction Index (SSI) Champion Trophy to Dongfeng Citroen. Awarded 2014 J. D. At the top of Power SSI, it fully shows that 2.2 million vehicle owners across the country have highly recognized Dongfeng Citroen's sales and service quality.

As the world's most authoritative professional consumer research agency, J. D. Power Asia Pacific's Sales Satisfaction Index (SSI) and Aftersales Satisfaction Index (CSI) have become the criteria for the level of customer service of Chinese automotive brands. In this research, Dongfeng Citroen won the championship of SSI mainstream car market segment with a score of 772 points, and Dongfeng Citroen always adhered to the goal of “building a new benchmark for customer service satisfaction” as the goal of improving brand service. It is inseparable that the firm adheres to the service concept of "homelike care" and vigorously enhances the quality of customer service.

Dongfeng Citroen General Manager Mr. Chen Xi accepted J. D. Power trophy presented by President Finbarr O'Neill

At the same time, Dongfeng Citroen also achieved third place in the CSI with 898 points, making it the only auto brand to rank among the top three in the SSI & CSI ranking for two consecutive years.

Three-year, three-step leap to the mainstream brand first

J. D. Power President Finbarr O'Neill said at the ceremony that every year, J. D. Power regularly publishes industry-wide joint research to evaluate various customer satisfaction indices with an independent, objective, and scientific attitude. Based on these research results, we awarded trophies to the highest ranking manufacturers. J. D. Power's awards represent the direct recognition of the majority of owners. Obtaining today’s trophy depends on the efforts and commitment of the Dongfeng Citroen team to customer satisfaction.

J. D. Power Asia Pacific has independently conducted annual SSI surveys since 2000 to measure the level of customer satisfaction in buying new cars in the Chinese market. The index is based on the customer's feelings in six aspects. These factors all have the right to reflect on what are the important feelings of Chinese consumers in the purchase of cars. They are sorted by importance as follows: start of car purchase, sales staff, dealer facilities, transaction process , Delivery process. SSI scores 1,000 points. The higher the score, the higher the satisfaction of the sales process.

In recent years, Dongfeng Citroen has not only maintained a high level of sales satisfaction in this study, but also showed a good trend of rising year by year. From the 4th place in 2012 to the 3rd place in 2013, this year it won the championship with 772 points. Three big steps in three years fully demonstrated Dongfeng Citroen's unremitting efforts to continuously perceive customer needs in the sales field and insist on improvement and improvement. It is worth mentioning that, in terms of total scores, 2014 has increased by 69 points compared to 2013, which has exceeded the growth of all auto brands. The total score growth also ranks first in the industry, becoming a truly “double champion”.

Dongfeng Citroen won 2014 J. D. Power SSI mainstream car market segment champion

Dong Chen, General Manager of Dongfeng Citroen, said in an acceptance speech: "Acquiring SSI first has not only verified that our service level is actually improving, but also fully demonstrates the recognition of our customers for the "one to one" exclusive service project. Dongfeng Citroen will make unremitting efforts to this end."

Full service, highlighting the brand image

Awarded 2014 J. D. At the top of Power SSI, Dongfeng Citroen has been deeply cultivating the Chinese market for 22 years. It has always adhered to the service concept of “home-like care” as its starting point and continuously improved the achievements of its sales service system. Through the "one to one" exclusive service project, the establishment of advisory service standards, and the launch of the service quality improvement podium program, we are constantly creating more enjoyable user experience perceptions. In particular, the "one to one" exclusive service launched in 2009 has enabled users to enjoy the four areas of "car care for new cars," "fast response," "active care," and "derivative services." Exclusive customization services, so user satisfaction has also been greatly improved.

Especially in recent years, with the rapid development of the automotive market, consumers' consumption concepts and consumer demand are constantly escalating. Coupled with first-tier cities represented by Beijing, Shanghai, and Guangzhou, they have gradually introduced the automobile purchase restriction policy, and the consumer’s automobile. Consumer demand no longer merely stays at the level of product purchase, but focuses more on the services available before and after the purchase of the product. This is inconsistent with the business philosophy centered on customer service established at the beginning of the establishment of Dongfeng Citroen. And together. Users at any 4S shop in the country can experience Citroen's world-class quality customer service with nearly 100 years of history, and feel the sincere, timely, comprehensive and warm caring of the entire car purchase. After experiencing and experiencing this kind of service, users can feel the uniqueness of the Dongfeng Citroen brand.

The winning of the Sales Satisfaction Index (SSI) will also give Dongfeng Citroen a stronger impetus for development. It is reported that Dongfeng Citroen will officially launch a brand new service brand at the end of this year, which will lead to a more comprehensive service concept of “home care”. The promotion will also bring more pleasant and comfortable car experience to Chinese consumers.