Although car credits have been implemented since 1998, their performance has been tepid. Loans for car purchases have always been below 20%, and they have not been developed rapidly with the car market. Various reasons are different. In 2004, the development of auto credit faced with different historical variables: the central bank's conditions for car loans and the insurance supervision of the Insurance Regulatory Commission for car loans became stricter. At the same time, the financial companies of the three major automobile giants have already begun operations. The business will start in the middle of this year, and the development of the auto market is progressing in depth. In the face of all kinds of variables, the development of auto finance in 2004 is even more worth looking forward to: In 2004, is the year really started in auto finance?
In February 2004, Xinhuaxin Market Research Company conducted a same-volume survey of consumers and car dealers who planned to purchase a car within 3 months, in the Beijing-Guangzhou area, and investigated the cognitive level and service status of auto credit. The results of the survey triggered several judgments on the development of auto finance in 2004.
Loans for car buyers tend to mature
All along, the biggest concern for auto loans is the lack of credit, which means that the domestic market still lacks sound personal credit identification and management mechanisms. Many loan buyers’ income and credit do not meet the conditions. Insurance companies and banks are thus exposed to great credit risks. There are many discussions on how to solve credit management problems from the mechanism. However, little research has been done on the ideal loan consumer groups in the consumer population. Xinhuaxin's recent survey shows that people who tend to borrow cars tend to have a younger age and higher income. Their characteristics are: Age between 25 and 35 years old. The monthly income of the house is between 5,000 and 8,000 yuan. Simultaneously. The reason for the loan was not that it was unable to pay, but it turned. Pay in installments. Leaving more money to invest" or "pay back in stages does not affect the quality of life." It can be seen that as China's economy is improving, the ideal crowd of loan buyers has gradually grown and matured, and the concept of consumption has begun to change. Therefore, 2004 In the past year, we can expect more mature loans for car buyers. If there are innovative measures in the way of credit management, the credit issue that plagued the car loan market will be gradually resolved.
Car finance company worth the wait
The promotion of the automobile market by foreign auto finance companies is obvious to all. In China, the management policies of auto finance and every move of financial companies have greatly influenced the market. Currently. The three major financial companies have already started business, although they have not yet officially opened business. But for their possible accomplishments, the market has already been unable to make all kinds of conjectures. In this survey, many car buyers did not actually enjoy the services of financial companies. However, they all show high expectations for financial companies and believe that they will have "more reasonable rates". Better service, more flexible repayment methods, more professional and reliable, and expressed willingness to purchase cars in the public finance of auto finance. Will the facts really be expected? It is worth looking forward to.
Regardless of the consumer’s expectations, we still have reason to believe that the opening of auto finance companies will bring about positive changes to auto credit in 2004 and the auto market. First of all, there have been market consensus that, with the start of auto finance companies, car loan insurance and other control conditions may be loosened in a timely manner, giving them a greater play. In addition, how long will the popular auto market in 2002 and 2003 last? Faced with rapidly expanding production capacity, will auto finance become the auto market sales ties with price cuts? Auto finance has always served the development of the auto industry from abroad. From an experience point of view, many times we don't even aim for profit. Promoting car sales is the most important role. With the intensification of competition in the domestic market, we have reason to expect financial companies to have outstanding performance in 2004.
The paving business position is more and more important
Although both banks and insurance companies have launched and increased direct sales to consumers. However, the survey shows that in terms of financial services. Consumers are more willing to contact with channel providers. Mainly dealers. Dealers are the preferred agent for consumers to obtain financial services information and to complete specific procedures.
Due to the complexity of automotive products, most car buyers do not have access to cars. They do not understand the complicated financial procedures. Dealers' one-stop service is especially necessary. Xinhuaxin's survey shows that 62% of car buyers obtain relevant loan and insurance information from their dealers, and most people are willing to choose dealers as the agency to handle these financial procedures. Even optimistic about the financial company's services. Consumers are also willing to go directly to the door through the dealer rather than themselves. Whether this situation will change with the formal business of financial companies in June and July this year. Still not known. But at present, dealers play an indispensable role in automotive financial services.
year 2004. Will become the year of development and prosperity of automotive financial services
Although due to various constraints, the fiery level of auto credit in the public opinion field is far lower than the actual market performance. However, with the increasing sales of cars as the biggest problem for manufacturers, the opening of the three major financial companies and the maturity of the loan elimination population. . We can expect that auto credit will become a major aspect of the auto market sales this year. In 2004, it will become the first year for the development and prosperity of auto financial services.
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