Industrial machinery adjustment effect of construction machinery appears

According to the statistics of the customs statistics in the first quarter of this year, the export volume and quantity of construction machinery products were significantly lower than the average level of national exports of mechanical and electrical products during the same period, while the price growth rate significantly exceeded the average level of national electromechanical products. On the one hand, the change in cost was explained. The aspect also shows that the industrial structure adjustment and product level enhancement effect have begun to appear partially. The amount of imports and imports showed a more substantial decline, and import prices have increased significantly year-on-year, which still imposes higher requirements on the industry.

Large export pressure

In the first quarter, customs data showed that the export of construction machinery continued the downward trend in the fourth quarter of 2012. The export volume and export volume both declined in the first two months of the year from January to March, and the number of exports fell by more than 60% year-on-year, combined with the end of April. The world's largest construction machinery exhibition - BMW Germany in Munich shows that the overall lack of demand is still a fundamental issue. The rapid increase in the price year-on-year reminds us that the cost of enterprises is increasing. The current price increase will have a significant impact on the international competitiveness of China's construction machinery products.

Customs data show that while the volume and volume of exports have fallen sharply year-on-year, prices have increased substantially year-on-year. This phenomenon reveals two messages. First, the cost of enterprises has increased significantly. This is a problem that has been prominent in the past two years. Second, Product added value increases.

As can be seen from the data, the sharp increase in export prices is due to the pull of several products: the dredging vessel increased by 422.43% year-on-year, other mixing or mixing machines for solid minerals increased by 150.15%, the concrete pump increased by 75.54%, asphalt concrete The pavers increased by 84.84% year-on-year, other scrapers increased by 105.19% compared to the same period of last year, and the maximum lifting capacity >100 tons of all-road cranes increased by 149.18% year-on-year. The dredgers with the largest increase are small in number, with few in number and export instability, which is of little significance. Some other products have a small share of construction machinery and equipment. Therefore, based on the year-on-year comparison of these prices, there is no conclusion that the added value will increase significantly. However, we must also see that asphalt concrete paver, concrete pump, crawler bulldozer with more than 320 horsepower, vibratory roller with a weight of 18 tons or more and other products exhibit different increases of 15%~85% respectively. It should be said that this part of the product Added value is increasing.

The overall performance of key products such as excavators, loaders, bulldozers, road rollers, graders, construction cranes, concrete equipment, and industrial vehicles is declining. This shows that the market for construction machinery is still sluggish.

The market has changed steadily

Asia is the largest export market for traditional construction machinery in China. It has been firmly occupying nearly half of the country. In the past five years, the Asian market has basically stabilized, but there is a slight downward trend, accounting for about 45% of the total; European market accounts for about 17%, and Africa accounts for 14% Around %, Latin America gradually increased from 7.42% in 2008 to 11.98% in 2012. North America has grown by 2% in the past five years, accounting for about 10% of the market share. Oceania has grown by 1% in the past five years, accounting for about 3% of market share.

In the first quarter of 2013, with the exception of the 21.83% year-on-year increase in the African market, all other continents have experienced a decline in their overall levels. Asia continues to be the largest market for China's construction machinery exports, but its market share still shows a slight downward trend, down 18.1% year-on-year. It is worth mentioning that the Middle East market has experienced a 26% year-on-year increase. The African market grew by 21.83% year-on-year, with market share accounting for 17.17%. There is a relatively significant increase. The emphasis on the African market and the development of Africa in recent years at the national level is the main driving force. Other markets did not change much.

Through monitoring of key markets, among the top 20 export countries in the first quarter of this year, the United States, India, Japan, the Russian Federation, Brazil, Thailand, Indonesia, Australia, Singapore, Iran, Germany, South Africa, Saudi Arabia, Malaysia, Countries such as Kazakhstan have always had a relatively stable market share and stable growth, and the top 20 countries’ market share accounts for 60% of total exports. Apart from the aforementioned countries, the markets of Venezuela, Vietnam, and Algeria have fluctuate greatly, but they have performed well and will enter the top 20 at least every other year. The Ghanaian market in Africa has grown rapidly in the past two years and is worth noting.

Given the characteristics of construction machinery products, the mode of trade in the first quarter of this year has not changed much. General trade still accounts for nearly 70%, processing trade accounts for 20%, and other trade accounts for 10%.

The distribution of construction machinery industry is relatively concentrated, and the province’s export share remains basically unchanged. The provinces and regions such as Xinjiang, Ningxia, Gansu, and Tibet experienced a larger year-on-year increase in exports, but the above-mentioned provinces and districts are either based on border trade or bases that are too small and have little impact on the overall situation.

At present, the weak market demand for construction machinery is the biggest problem. The global economic recovery is still slow. This can be seen from the German BMW 2013 exhibition. The exhibition area of ​​BMW Exhibition reached 570,000 square meters, 530,000 visitors came from over 200 countries and regions, and 3420 exhibitors came from 57 countries and regions in the world. All of the above data were refreshed. recording. However, after communicating with some of the exhibitors, the author learned that there are a number of visitors who express greater pressure, request deferred payment, and negotiate more favorable terms.

In addition, vicious competition has been plaguing construction machinery companies in recent years, which can be reflected in the year-on-year decline in the prices of major products. With rising costs and shrinking profit margins, companies are putting more pressure on production, R&D and after-sales investments. Industry self-regulation and standardized trade behaviors have become more important.

The first quarter has already passed. Despite the sluggish market, it is also a critical moment to test the resilience of enterprises. Through adjustments and enhancements of their own strength, companies will provide a stronger driving force for the healthy development of China's construction machinery industry and further development of the international market.