Interview with Honored President of Hong Jaguar

Recently, the 2013 Jaguar XF/XJ, with its luxurious quality and technological content, has already landed in Dalian. How does the new Jaguar model evaluate its performance in this year's market, and what kind of honor will the car have for the next year's market? With these issues, Yi car network and the only Jaguar distributor in Dalian area - Dalian Rongrong Jaguar general manager Ms. Na Yana started a dialogue.

Easy car network: Dalian's luxury car growth faster, compared to other brands, Jaguar have what kind of characteristics? How do you feel that you can achieve the continuous growth of the Jaguar brand?

Zou General: Each luxury car has a certain brand of precipitation, each brand has its own unique concept of car repair. For example, BMW is pursuing control and fashion. Mercedes-Benz emphasizes quality and comfort. The Jaguar brand is characterized by its noble and luxurious feel. He has a pure pedigree with a strong emphasis on workmanship and quality, and he strives for excellence from design to use. Now Jaguar's models have added some sporty and fashionable elements, which further narrowed the distance with the sellers. Since 2012, we have adopted an experiential marketing model, which allows owners to experience Jaguar's excellent quality and perfect handling experience at zero distance.

Easy Net: Can you introduce us to the product highlights of the latest 2013 Jaguar XJ and XF?

General Manager: The 2013 new Jaguar XJ/XF deluxe version comes standard with the exclusive British Meridian audio system of the “XJ Peak Generation” version. This enthusiast-class audio system uses the real instrument as the reference standard of its voice performance, and will use psychology. Acoustic research results have been fully applied to create a sound quality that is convincing to the artist. When people are in the car, no matter where they sit, they can obtain extraordinary hearing experience. Jaguar XF series and XJ series of entertainment information system with intuitive touch screen, and upgraded to a 3D interface, add a number of entertainment, navigation and connectivity; 8-inch high-definition full-color touch screen, with "dual viewing technology" for driving and passengers You can watch different content at the same time.

In addition, the newly upgraded 3D navigation system for the 2013 Jaguar X series has a clearer three-dimensional image and is expanded to 512 MB of memory, greatly reducing the response time, while increasing the map coverage by 80%, that is, the GPD signal is weak during tunneling or high-speed driving. Or it can be accurately positioned when it is invalid.

Easy car network: Recently honored Jaguar Hongcheng Road shop 2013 2013 Jaguar XF and XJ promotions?

General Manager: The current purchase of the 2013 new Jaguar XF/XJ offers a great deal of discount. Loan customers can enjoy a down payment of 30 percent and 24 monthly mortgage rates. The user pays at least 30% of the car's car price when purchasing a car, and the remaining 70% of the car's payment is equal to the principal installment payment within the next 24 months without interest. If the loan is repaid in advance, there is no need to pay any fees.

Easy car network: Some industry insiders predict that within 10 years, the growth of the entire automotive market is expected to reach 50%, and the global luxury car market will grow by as much as 300%. How do you think about the luxury car market in Bincheng? Are you more confident in the future?

General Manager: As the only authorized distributor in Dalian, we will continue to build our local market and manufacturers to cooperate with and deepen the deployment and supplement of regional points. At the same time, we will pay more attention to service details and bring more value-added to local consumers. service. Facing the more diverse needs of consumers and the opportunities brought by the positive growth of the market, we have created a professional and efficient service team to increase customer satisfaction with Jaguar's services. While the brand is close to the consumers, Jaguar combines its unique experience facilities, brand genes and innovative spirit to carry out various types of market activities, bringing a more convenient and luxurious Jaguar experience to the customer groups of Ben Thanh Market.

By understanding the true essence of each Jaguar's success, by keeping consistent in our design, manufacturing, and actions, we can keep the Jaguar brand more successful by maintaining excellence. When asked how to manage the Jaguar brand, he always achieved it. Indeed, Jaguar has a unique product gene, which is innovative technology, attractive design, excellent performance. It is believed that these qualities will make each Jaguar worthy of its name and will help her team lead her team to the next step.