On September 29, 2012, Iveco (China) Commercial Vehicle Sales Co., Ltd. (hereinafter referred to as "Iveco China") was formally established. Iveco China is one of the four pillars of Iveco's global strategy, and is also an important executor of its strategy and business in China. Its mission is to import high-end commercial vehicle products produced in Europe to China, and will also be the product of Iveco's joint venture in China. Export to foreign markets through Iveco's global sales network. The establishment of the company highlights the growing importance of the Chinese market and the high level of attention of the entire Iveco group to the Chinese market. It also means that the Iveco imported vehicles will enter the Chinese market in an all-round way, complementing the products of the joint ventures in China and satisfying the domestic market. The customer's demand for high-end commercial vehicle segmentation market provides a full range of commercial vehicle transportation solutions for the Chinese market, which will enhance the Iveco brand's influence in China.
With the rapid development of commercial vehicle technology, the requirements for truck technology, performance, comfort and safety of commercial vehicle customers in China are also increasing. Although the overall trend of China's commercial vehicle market has declined this year, the demand for high-end users with additional requirements for the configuration and use of commercial vehicles in China is still rising. Therefore, Iveco resolutely decided to introduce its highly advanced, comfortable, and reliable commercial vehicle products from Europe's advanced technology platform to China in addition to its localization strategy to meet the growing market demand for high-end commercial vehicles in China.
At the same time, Iveco China also shoulders strategic tasks for exports. Iveco plans to make China a global export base, export Chinese-made products to foreign markets through Iveco's global sales network, and use joint venture products in China to substantially increase its global sales.
Iveco is also one of the first international commercial vehicle companies to enter the Chinese market. Its history in China dates back to the 1990s. In early business development in China, Iveco made "localization" and "joint venture" a strategic focus.
In 1985, Iveco and Nanjing Auto (Nanjing Automobile Group Co., Ltd.) signed a technology transfer agreement to start production of light commercial vehicles in China; in 1991, the first TurboDaily production line was completed, and Iveco began its ambitious investment plan in the Chinese automotive industry. In 1996, Iveco and Nanjing Automobile set up a Nanjing Iveco joint venture to produce and sell light commercial vehicles. In 2007, Iveco made a clear "China priority" development strategy. Through cooperation with SAIC and Chongqing Electromechanical Group, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd., which manufactures and sells heavy-duty trucks, has become the first international commercial vehicle company to complete its layout in China. .
As a member of the Fiat Industrial Group, Iveco is one of the few truly international commercial vehicle manufacturing and sales companies in the world: The business covers 11 countries including Europe, China, Russia, Australia and Latin America. Iveco's more than 5,000 sales and repair stations cover more than 160 countries and regions. The product line covers light, medium and heavy commercial vehicles as well as off-highway trucks, urban, intercity buses and coaches. In addition, Iveco also produces a variety of special vehicles, such as fire, off-road, military vehicles and defense vehicles.
Fiat Industrial Group once again won the Dow Jones Sustainability Index in the second year of its establishment. Iveco's new STRALIS Hi-Way also won the "2013 International Truck" award at the 64th Hanover International Commercial Vehicle Show. These honors on the one hand embody the strategic thinking of Iveco's close contact with customers, and on the other hand, it also enhances its confidence in providing superior products to China and global markets.
This year, Iveco also won the 33rd Dakar Rally in the world's most important automobile rally, and the Iveco New Trakker won the championship with the new STRALIS Hi-Way at the 64th International Commercial Vehicle Show in Hannover. The public debut.
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