Manufacturers adopt financial policies, auto consumption ** zero interest rate warming

The National Bureau of Statistics released information on Tuesday that the domestic CPI rose by 5.5% year-on-year in May, reaching a new high in 34 months. Compared with the rising prices of other consumer goods, the prices of automotive products have been consistent for many years—the industry continues to decline. In addition to direct market gains, recently, auto financing policies such as “zero profit” car purchases followed the market once again in 2009. Once again, a number of auto companies including Beijing Hyundai and Skoda launched new policies to boost sales.

"No profit" car "No fees, no interest, down payment of 23,700 yuan, you can put a Skoda Jing Rui home." According to promotional advertising information, the reporter was further informed from the Shanghai Volkswagen Skoda, in order to give back to consumers Skoda With the support of Jingrui, Shanghai Volkswagen Skoda has specially launched the “0 interest rate” credit activity for its high-end A 0-grade model Jing Rui.

It is understood that Skoda's minimum down payment for this credit activity is 30%. Users can enjoy the "0-year interest rate", "2-year zero interest rate" and "half loan half interest rate 0 interest rate" three zero interest rate options, without any interest Users with tight expenditures and funds may also choose financial discount programs such as “3-year low interest rate” and “333 activities”. Shanghai Volkswagen Skoda dealer sales consultant said that with the "2-year 0 rate" to buy Jingrui 1.6L automatic hand Jing Ling version, for example, the consumer down payment is only 30,000 yuan, during the same time only need to pay the principal amount can be, There is no need to bear any interest; take "half loan and half loan interest rate 0" as an example, the consumer down payment is less than 40,000 yuan, only need to pay 66 yuan per month car models, will be able to crystal Rui 1.4L manual crystal version drive home , In addition to the payment of 38,661 yuan in the 12th month, the owner does not need to bear any interest.

Just a few weeks ago, Beijing Hyundai also launched a similar financial incentive for the new Sonata model that was recently launched in April. Beijing Hyundai cooperates with China Merchants Bank and China Construction Bank to promote auto finance. "Sonata paid a 40% down payment in the first year of interest-free interest for two years, then 12 interest-free repayments for the remaining 60% a year, and a handling fee of around 5,000 yuan for a bank loan. Beijing Hyundai also subsidizes 3,000 yuan. 2011 yuan is required to pay.” Beijing Hyundai officials explained that “for a long time, Shanghai GM’s use of GM’s auto financial services has indeed successfully driven sales in areas that are more open and developed in the eastern and southern regions”. Following the successful use of financial policies to boost sales in 2009, Beijing Hyundai once again resorted to this magic weapon and made full consideration of the characteristics of regional markets.

Private capital flows to the lending market to affect the auto market In fact, as early as the last economic turmoil, compared with the long-term and fixed financial companies, there have been a large number of phased financial policies in the Chinese market to help push the city.

In May of this year, according to statistics from the China Automotive Technology and Research Center, domestic vehicle production completed 1.126 million vehicles, a decrease of 12.66% from the previous month and a year-on-year decrease of 7.32%.

Guo Tianyong, director of the China Banking Research Center at the Central University of Finance and Economics, said that after several central bank interest rate hikes, the one-year deposit rate now stands at 3.25%, but the national CPI (residential consumer price) rose by 5.3% year-on-year in April. In other words, the people have to keep the money in the bank to eat interest, or can't run up the price of goods. On the other hand, with the tightening of bank flows, after some people find it difficult to find bank loans, they have set their sights on private lending, making private lending with high interest rates active, and not excluding some people from keeping their money in the private sector. Put usury.

"Since this year, the state has restrained inflation and tried to control loan funds, so private loans will flourish. If the SMEs in developed regions don't get enough money, they will go this way. The reduction in residents' deposits is to invest, and money is used. In the short term, it is naturally impossible to buy a car again,” said a Japanese senior corporate executive. “This is also a factor that is beyond our control.”

In order to help push the city, let the people feel that "do not occupy funds", "run to win CPI", financial policy has begun to return to the automotive market.