Quenching fire King Kong XCMG fire equipment to create the industry's first brand

"It has been more than a year since the Xugong heavy-duty unit was isolated. How did Xugong Fire Safety Equipment Co., Ltd. develop in the end?" A few days ago, Xu Gong, general manager of the Fire Safety Equipment Co., Ltd. and Party Secretary Li Qiang gave a detailed introduction. "On September 5th, we launched 11 new models of 'V5' series fire engines that will land on the 17th International Fire Equipment Technology Exchange Exhibition to show our users and colleagues the latest achievements we have achieved." Li proceeded confidently Said.

Quenching fire King Kong XCMG fire equipment to create the industry's first brand

Seize market opportunities, focus on dedicated fire equipment

Prior to that, Li Qiang was the general manager of Xugong Brazil Manufacturing Co., Ltd. In 2016, with the establishment of Xugong Fire Safety Equipment Co., Ltd. (hereinafter referred to as Xugong Fire), he had a new position. He frankly stated that carrying this important task is both confident and stressful.

The confidence he mentioned comes from the deep cultural heritage, strong leadership, and loyal workforce of XCMG. Xugong fire grew out of Xugong Group. In 1995, under the promotion of the National Science and Technology Ministry's “9th Five-Year Plan” scientific and technological research project, the company initiated CDZ53, the highest climbing platform fire truck in Asia. Since then, it has begun the professional development of XCMG's R&D and production of fire-fighting and rescue equipment. With strong technical accumulation and manufacturing advantages, after more than 20 years of operation, XCMG fire fighting products have a strong technical foundation and market foundation. During the "Twelfth Five-Year Plan" period, more than 40 new developments of fire trucks, 16 core technologies and 3 core components were completed. Regardless of technology or market, it has always been a leader in the professional manufacturing companies that research, develop, produce and sell fire trucks and aerial rescue platforms in China.

In recent years, with the improvement of people’s safety awareness and the importance attached to the country’s fire protection industry, there is a huge room for growth in China’s fire rescue industry. At present, the total number of fire trucks of various types in China is about 23,000 units, of which about 2,000 units are high. Compared to the United States and Germany, the total number of fire engines of all types exceeds 70,000 units. The penetration rate of fire equipment in China is too low to be improved. . The market share of China's aerial work platforms has reached about 40,000 units by the end of 2016. Compared with the European and American markets with more than 700,000 units, there is also significant room for improvement.

Following the needs of the country and focusing on market demand, XCMG set up XCMG Fire Prevention in February 2016 in an effort to make full use of the original industrial foundation, integrate high-quality resources, and independently create two high-altitude fire-fighting industrial platforms, through internal integration and external expansion. In other ways, it will develop and expand the industry platform, enhance the company's core competitiveness, seize market highs and continue to maintain its leading position in the market.

Li Qiang said that it is necessary to concentrate more on the professional, dedicated, and focused fire safety operations equipment. He believes that although XCMG is currently leading the industry in firefighting, it will make them full of crisis and feel pressure because they are the targets of competition by their peers. If they want to stay ahead of the market and not be surpassed, they must first be technologically advanced. Leading, leading in research and development. In the past, when the country switched to the state of four countries, 19 products required more than two years. After the establishment of XCMG Fire Services, in just over a year, it had completed the upgrading of the five countries' products.

The market also gave good feedback. The overall sales of Xugong Fire in 2016 increased by 35% from the previous year. In the first half of 2017, the sales revenue increased by 40% compared with the same period of last year. The fire truck's domestic market share was 51%, and it continued to maintain the industry first. In particular, the competitive advantage of high-grade products is even more pronounced, with an occupancy rate of more than 65%.

Regarding the “V5” series of next-generation fire engines that will soon appear at the 17th International Fire Protection Equipment Technology Exchange Exhibition, Li advances with pride. He said that the homophonic character of “V5” is “Mighty”, that is, the mighty weapon. The teacher has five functions at the same time.

Implement technology leading product research and development to overcome difficulties

Xu Xiaodong has been engaged in the research and development of fire trucks at Xugong since 2005. Today, he is the Technical Director and Technical Director of XCMG. He said that adhering to the "high starting point" technology leadership strategy, XCMG is actively practicing the "technical leading, non-destructive" gold standard proposed by Chairman XUMIN of Xugong Group, fully benchmarking international benchmarking companies, and focusing on key core technologies, The core parts are fully aimed at, refocused, and developed toward the complete set of products.

In terms of completeness, XCMG's firefighting continued its efforts around the two main lines: First, based on national standards, combined with the development level of different regions, geographical and climatic characteristics, to study the rational allocation of complete sets of equipment in order to play a better role. Second, according to the national firefighting equipment development plan, a high, that is, high-rise buildings; a big, that is, large-span space; one, that is, underground railways, tunnels; a petrochemical, that is, oil storage, refining equipment, around these new fire-fighting difficulties, Study how to combine the best rescue equipment. In particular, they will step up the development of large-flow industrial fire engines for fighting high-heat-load fires in petrochemical industries.

XCMG firefighting equipment

He emphasized that as a fire-fighting and rescue vehicle, in particular, safety and reliability must be emphasized in research and development. For this reason, XCMG fire control also uses intelligent control technology. For example, the high-meter fire-fighting high-class fire-fighting vehicle has a very clear display on each step of the display, and will give prompts to avoid misoperation; through program analysis to determine some of the larger impact of action, to be corrected; Fault diagnosis function.

For the switch upgrade of Fire Engine Five, XCMG's fire protection technology expert, Tian Zhijian, said: “We have successfully tackled this difficulty in three areas in terms of improving technology and product innovation:

The first is the key technology for large-scale, super-large lift high-fire trucks, which has raised the height of fire fighting vehicles from 68 meters to 100 meters and the working range from 23 meters to 27 meters, filling up to more than 68 meters of domestic high fire engines. The blank has promoted the leap-forward development of China's large-scale fire engines.

The second is compact and high-efficiency key technologies for lifting high-fire trucks. It is mainly targeted at the densely populated and environmentally congested urban villages and old towns. The streets are narrow, and the fire exits are often invaded; in addition, there are many ancient buildings and ancient cities existing throughout the country. With a compact layout and a narrower channel, conventional fire engines are difficult to access.

The third is the key technology of high-efficiency and high-flow industrial high-spray trucks, which is mainly aimed at large-scale industrial fires. In addition, research and layout have also been done in the field of smart fire protection, many of which are integrated innovations across disciplines.

The three key technologies will have their signature products unveiled at the Beijing Fire Show. ”

Open smart manufacturing casting high-end fire-fighting equipment

Talking about production support capabilities, Xu Shao, Deputy General Manager of XCMG Fire Protection, shared the transformation and upgrading of the company's production and its process innovation. According to Yuan Shaozhen, the current rapid development of the two major industries of fire trucks and aerial work platforms, the market situation is excellent, and with the market, productivity must be kept up. To improve quality and efficiency, the company has to achieve innovative process research. Certain breakthroughs will be made by combining aluminum alloy and other new material welding, laser welding, plasma welding process research and production automation, so that the process "new" and technology "new", so that product manufacturing consistency reached the highest level in the industry.

In the process planning and layout, Yuan Shaozhen introduced XCMG fire protection combined with Xugong Group's “Xugong Manufacturing 2025 Strategic Planning Outline”, which used a lot of ideas and ideas of intelligent manufacturing, implemented the daily status of monitoring equipment, collected production capacity, beats, production parameters and other data. , Dynamic analysis of data for equipment, process, production, etc., has greatly improved the product's high-efficiency and high-quality production capacity. Through the use of the smart manufacturing model, the current production capacity of the aerial work platform has increased 1.5 times over the same period, and the number of fire engines will also be more than doubled.

He stressed that if a company wants to develop its equipment in the current fierce competition, it must speed up the transformation and upgrading. Specifically, it must realize digitalization, information, and intelligence of production, and must persist in innovation-driven, quality-winning, green manufacturing, Cultivate product core competitiveness.

Push marketing into the first brand in the industry

Upon returning from a business trip, Xu Kun, general manager of Xugong Fire Marketing Co., Ltd. will visit customers. He said sales in the second half of the year are also the busiest time for them.

Su Kun said that different markets have adopted different strategies. In view of the weak market, through comprehensive understanding of the bidding data, major competitors, and the “13th Five-Year Plan” firefighting business plan in the region, a comprehensive market analysis was conducted to identify three key points “customers, products, and policies” to achieve a comprehensive and weak market. Breakthrough; For the main attack market, they allocate various resources to fully meet the fire-fighting team's equipment and equipment requirements, and realize the transition of Xugong’s main attack market to a mature market. For mature markets, they use the cooperation of research projects, service visits, etc., to use the climbing class. With the influence of the superior products of the inkjet class, the market competitiveness of the ladder products is rapidly increased.

In order to further increase market share, they actively implement a complete set of market strategies. Such as the integration of product marketing ideas, from product knowledge training, marketing programs, demand information analysis, bidding support, service training and other aspects to promote market promotion; do a good job in product market research, detailed understanding of the fire brigade vehicle configuration, And combined with configuration requirements, develop marketing programs and accelerate sales of complete sets.

They also focused on product services and created the first service brand in XCMG's fire protection industry. According to him, Xugong Fire was the first company to establish an office in the industry. At present, they have 15 offices in the country. They have trained users more seriously, and have vigorously carried out the joint construction of military and enterprise enterprises. The fire brigade signed a strategic cooperation agreement to host the training program for the operation and maintenance of fire fighting vehicles in Jiangsu Province and establish the first service station for fire engines. The company continued to refine its service network and cultivate expert and composite service talents. At the same time, it accelerated the layout of spare parts networks. Use internet technology to quickly and efficiently meet the demand for spare parts in the market.

In the expansion of overseas markets, XCMG firefighting actively implements the “Belt and Road” initiative, which has resulted in numerous achievements. An overseas sales team covering technical, marketing, management, and other professional talents was established. Through the joint training of personnel skills with import and export companies, they quickly entered the target market and carried out business expansion. Overseas sales capabilities gradually increased. In the past few years, XCMG fire engines have formed sales in 20 countries or regions in the world, and high-precision products such as DG100 and DG88 have gone out of the country, becoming benchmark events for overseas exports of domestic equipment.

Corporate culture leads and trains high-quality talents

Xu Tao, deputy secretary of the party committee, secretary of the Disciplinary Committee, and chairman of the labor union who escorted along the way, pointed to the employees' activities at the entrance of the workshop and said that Xugong’s fire-fighting was able to lead its peers and the human factor played a key role. XCMG's fire protection can be described as one of the best in the training of personnel quality.

First of all, they use advanced culture to guide people. Through continuous and colorful cultural and sports activities, employees' innovating awareness and entrepreneurial vitality are inspired. Since 2016, the company has carried out 138 cultural and sports activities of various types, and has participated in more than 7,120 employees. Second, through the skill competition model. In order to promote learning through competition, promote competitions and promote competitions, we will establish and implement 16 contest topics including production, management and technology for stainless steel pipe welding and rapid inspection and debugging of fire trucks. There are more than 450 people, and the results of the competition will be used as an important basis for future appointments and promotions. At the same time, the company has established a welding training center, and more than 800 electric welders can be trained each year. Third, the independence of employee training. Since 2016, we have carried out “group work” management improvement training, back-selling integration personnel training and overseas service engineer training, etc. Many types of talents have been trained to go hand in hand, and “trump card employees” have been cultivated through multiple channels. At present, one person has been awarded the China Skills Award, two have been awarded the chief technician of Jiangsu Province, two have obtained the senior second-hand construction machinery appraisers, and two have won the Xuzhou City Science and Technology Innovation Contest.

At present, the relocation of Xugong Fire has also been on the agenda, and a new Xugong Fire will begin construction on 340 acres of land. Li Qianjin said that by the end of 2019, after the relocation has been completed and put into production, the fire trucks will have an annual production capacity of 1,500 vehicles, and the annual production value can reach 3 billion yuan.