Experts pointed out that although the dehumidifier market performance is not satisfactory, its market potential cannot be ignored. In particular, as people's living standards have increased and their focus on health has increased, the potential of the dehumidifier market is emerging.
The maturity of the dehumidifier market still needs a short period of time. Technological upgrading, diversification of product features and appearance are also issues that the industry needs to solve. In addition, countries need to introduce relevant standards to guide, promote and regulate the dehumidifier market. However, it is believed that with a lot of efforts, dehumidifiers may usher in a different tomorrow in the near future.
However, compared with the advanced level in foreign countries, the overall level of development of the dehumidifier manufacturing industry in China is still relatively weak. With the acceleration of the process of economic globalization, more and more multinational companies have shifted their targets to the Chinese market in the dehumidifier industry. Today, some world-renowned dehumidifier manufacturers have set up subsidiaries in China. Faced with more advanced technologies, higher-end products, and more intense competition, China's dehumidifier manufacturing industry is somewhat overshadowed.
Experts pointed out that although China's dehumidifiers are inexpensive, they have a clear gap with foreign equipment in the degree of automation, appearance design, and functional combination of products. Although China's dehumidifier companies have formed many products with their own characteristics, but the original innovative products are few, and in the processing quality, environmental protection requirements, human design there is still a certain gap.
Now how to establish a brand image is even more important, especially for the development and innovation of technology can not be ignored.
Due to the small size of the market, the entire dehumidifier industry has a dearth of strong brands. Although China's home appliance industry has been developing for more than 20 years, it has formed a number of strong brands in the field of home appliances such as air conditioners, refrigerators, and washing machines, and the market is increasingly standardized. However, in the field of dehumidifiers, there is still no real strong brand. The market is basically in an unordered state, and the phenomenon of cohabitation is serious. Consumers' rights and interests cannot be guaranteed.
It is understood that the Chinese dehumidifier market was once dominated by brands. At most, there were hundreds of brands competing with Taiwan. After more than a decade of fierce competition, the concentration of the industry has greatly increased. Roughly speaking, the current active brands in the market, including foreign brands, are also about 20, but the industry structure is still changing. In 2012, the competition between brands will become more intense. The highlights will also be colorful and cohesive, but the overall pattern will not change significantly.
At present, China's dehumidifier machines are rapidly developing. Brands on the market are mixed, and sales channels are all e-commerce. It is difficult for consumers to understand the corporate background, product quality, and service guarantees. A large part of the domestic dehumidifier industry is exported, and the demand in the European and American markets has been drastically reduced due to the debt crisis. The domestic market is largely saturated, and it seems to be unacceptable to describe it as “internal and externalâ€. .
To change these status quo, our company must introduce more advanced technology, create higher-end products, simultaneously internal strength, strengthen independent innovation to enhance product quality, shape brand image, optimize industrial structure, and always pay attention to market demand. In order to effectively improve the competitiveness of enterprises and industries, we will obtain more sustained and healthy development.
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