On the 10th, the annual Automechanika Shanghai-Shanghai International Auto Parts, Maintenance Testing, Diagnostics and Service Products Exhibition was held at the Shanghai New International Expo Center and held for four consecutive sessions. Compared with the last session, the exhibition area increased sharply by 58%. It covers an area of ​​92,000 square meters, which is comparable to the entire auto show. Exhibitors from 23 countries and regions, a total of more than 1900 ... this is the fourth largest in the world, and Asia ranks first. It is understood that this exhibition, completed sales in June, a lot of companies required to participate in the exhibition, the scale from seven to seven, and from seven to the final eight.
What kind of wind, spare parts, maintenance testing, diagnosis, and service supplies are so prosperous? From the perspective of the performance of the "treetops" and "green leaves" of these automobile parts, we can understand what kind of What are the trends?
Cold and warm
The global financial crisis has already had an impact on the real economy. Overall, the beauty and decoration industries have a greater impact, and the impact of repairs and maintenance is small. Export-oriented companies have a large impact; domestic-based enterprises are small, and individual small businesses have already withdrawn from the market. A person in the spare parts industry said: “Zhejiang has a domestic enterprise. The first day of the call is still in progress. The next day, it will be replaced by another company.†A person in charge in Jilin city worriedly said: “The output of the vehicle plant is small. Individual commercial vehicle manufacturers have spent three days off for three days, and the 'heat' brought by investment has not yet been shown. However, we can survive. "Wenzhou brake block production plant, said the crisis is very calm, said:" Exports are still exported, and domestic sales are still as usual. It is understood that there are also individual companies in the city that have entered the Spring Festival holiday due to export restrictions.
In Yantai’s single-lift production plant, 80% of its products are sold domestically and 20% exported. Thanks to a reasonable product structure, the crisis has had little impact on them. However, it is not absolute that some corporate products are mainly export-oriented and their business is also good. An enterprise in Ningbo, the production of spark plugs to move hands, the scale is small, the products are all exported, the current old customers continue to order. The only way to go, their experience is the channel! In fact, regardless of exports or domestic sales, good service and reliable quality in the past brought a stable market.
The sunrise west of the east is the current status quo.
The advantages of worry
During the interview, the words of a certain parts and accessories company were intriguing. He said: We have always thought that independent products, the price is the biggest advantage, and now is not the case, some countries' products, the price is cheaper than us. Not only spare parts, but also entire vehicle companies. It seems that in a rapidly changing market, it is no longer just relying on price competition. Chinese auto companies are looking for more advantages.
Looking for opportunities
Guangzhou, an air purification product personnel introduced: "The export part of that part of the impact, the impact of domestic sales is small, the price is low, less profitable." He went on to say: "But, listen to people in the industry say that the support will be better next year." Assistant to the general manager of a company in Changchun, with an optimistic attitude, she said: As the market goes down, the automaker will develop more models. We can cooperate with them to develop more opportunities.
However, the opportunities may not always be what they are looking for, and the auto industry will be involved in the whole process. A staff from a wind turbine plant in Jiangsu said: Our products are provided for paint booths and painting lines. Their business is better than before. The manager of a professional paint factory said: "Our products are all exported, but the market has no major impact." Thankfully, at present, individual vehicle joint venture plants and spare parts are all purchasing foreign products (at least the country's joint venture products). This is a dangerous move, and it will also increase its cost and thus lose its competitiveness. As the crisis approaches, it is only a matter of time before vehicle companies break the “wall†and use advantageous resources.
Walking around the exhibition, you can see almost all kinds of accessories in the middle of a dazzling array of products, as if you are hearing such a call: Your own brand is fast and strong! Parts companies need a leader, this is an expectation, At the same time, it is also a solid foundation for the development of independent enterprises.
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Changing rapidly
A commutator factory engineer described a painful experience: After October, raw materials dived, and the price of copper drastically declined. They did not sell or sell, and they lost money. Recyclable products were worthless. When it was reduced to 50,000 yuan, many manufacturers thought that in the end, a large number of purchases, the results within a week, but also down more than 10,000, and some plant profits are gone, the loss of light material more than 100 million.
"Now we are ordering production." The engineer went on to say: "There are fewer orders, and the cost can be reduced. In the second half of this year, there are a lot of peers."
"It's good to say that companies are bigger. The bigger they get there, the more they lose." A related person from another company said.
It seems that the market is changing rapidly. Responsiveness not only determines the development of the company, but also determines the survival of the company. Some companies in China have strong survivability, product quality and price have advantages, but lack of adaptability and lack of "contest" experience. From this perspective, the industry's integration and communication, including information and win-win, is very important.
The organizers said
In the global downturn, sales in major markets have fallen, while China is still moving forward. As growth continues, international companies need to find new growth points. China is an opportunity in the world. China is one of the world’s largest automakers and a big market for procurement. In recent years, China's spare parts enterprises have also made considerable progress and have a strong attraction in the world market. In addition, many domestic companies, including joint ventures, have turned their eyes from “outside†to “inside†and have sought out domestic opportunities through participation. At the same time, international exhibitions have also promoted international exchange platforms...
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